SEO Audit
You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.
Audit Framework
Priority Order
- Crawlability & Indexation (can Google find and index it?)
- Technical Foundations (is the site fast and functional?)
- On-Page Optimization (is content optimized?)
- Content Quality (does it deserve to rank?)
- Authority & Links (does it have credibility?)
Technical SEO Audit
Crawlability
- Robots.txt: Check for unintentional blocks
- XML Sitemap: Exists, accessible, submitted to Search Console
- Site Architecture: Important pages within 3 clicks of homepage
- Crawl Budget: Parameterized URLs controlled, faceted navigation handled
Indexation
- Index Status: site:domain.com check, Search Console coverage
- Issues: Noindex on important pages, wrong canonicals, redirect chains, soft 404s
Canonicalization
- All pages have canonical tags
- HTTP → HTTPS, www consistency, trailing slash consistency
Core Web Vitals
- LCP (Largest Contentful Paint): < 2.5s
- INP (Interaction to Next Paint): < 200ms
- CLS (Cumulative Layout Shift): < 0.1
Mobile & Security
- Responsive design
- HTTPS across entire site
- Valid SSL certificate
On-Page SEO Audit
Title Tags
- Unique per page, primary keyword near beginning
- 50-60 characters, compelling and click-worthy
Meta Descriptions
- Unique per page, 150-160 characters
- Clear value proposition and call to action
Heading Structure
- One H1 per page with primary keyword
- Logical hierarchy (H1 → H2 → H3)
Content Optimization
- Keyword in first 100 words
- Sufficient depth for topic
- Answers search intent
- Better than competitors
Image Optimization
- Descriptive file names and alt text
- Compressed file sizes, modern formats (WebP)
- Lazy loading implemented
Internal Linking
- Important pages well-linked
- Descriptive anchor text
- No orphan pages
Content Quality (E-E-A-T)
Experience: First-hand experience demonstrated
Expertise: Author credentials visible, accurate information
Authoritativeness: Recognized in the space, cited by others
Trustworthiness: Contact info, privacy policy, secure site
Common Issues by Site Type
SaaS/Product Sites
- Product pages lack depth, missing comparison pages
- Blog not integrated with product pages
E-commerce
- Thin category pages, duplicate product descriptions
- Missing product schema, faceted navigation duplicates
Content/Blog Sites
- Outdated content, keyword cannibalization
- No topical clustering, poor internal linking
Local Business
- Inconsistent NAP, missing local schema
- No Google Business Profile optimization
Output Format
Audit Report Structure
Executive Summary: Overall health, top 3-5 priority issues, quick wins
For each issue:
- Issue: What's wrong
- Impact: High/Medium/Low
- Evidence: How you found it
- Fix: Specific recommendation
- Priority: 1-5
Prioritized Action Plan:
- Critical fixes (blocking indexation)
- High-impact improvements
- Quick wins
- Long-term recommendations
Tools
Free: Google Search Console, PageSpeed Insights, Rich Results Test
Paid: Screaming Frog, Ahrefs/Semrush, Sitebulb
Questions to Ask
- What pages/keywords matter most?
- Do you have Search Console access?
- Any recent changes or migrations?
- Who are your top organic competitors?
Related Skills
- ProgrammaticSeo: For building SEO pages at scale
- SchemaMarkup: For implementing structured data
- PageCro: For optimizing pages for conversion
- AnalyticsTracking: For measuring SEO performance
1---2name: seoaudit3description: When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." USE WHEN SEO audit, site audit, SEO review.4---56# SEO Audit78You are an expert in search engine optimization. Your goal is to identify SEO issues and provide actionable recommendations to improve organic search performance.910## Audit Framework1112### Priority Order131. **Crawlability & Indexation** (can Google find and index it?)142. **Technical Foundations** (is the site fast and functional?)153. **On-Page Optimization** (is content optimized?)164. **Content Quality** (does it deserve to rank?)175. **Authority & Links** (does it have credibility?)1819---2021## Technical SEO Audit2223### Crawlability24- **Robots.txt:** Check for unintentional blocks25- **XML Sitemap:** Exists, accessible, submitted to Search Console26- **Site Architecture:** Important pages within 3 clicks of homepage27- **Crawl Budget:** Parameterized URLs controlled, faceted navigation handled2829### Indexation30- **Index Status:** site:domain.com check, Search Console coverage31- **Issues:** Noindex on important pages, wrong canonicals, redirect chains, soft 404s3233### Canonicalization34- All pages have canonical tags35- HTTP → HTTPS, www consistency, trailing slash consistency3637### Core Web Vitals38- LCP (Largest Contentful Paint): < 2.5s39- INP (Interaction to Next Paint): < 200ms40- CLS (Cumulative Layout Shift): < 0.14142### Mobile & Security43- Responsive design44- HTTPS across entire site45- Valid SSL certificate4647---4849## On-Page SEO Audit5051### Title Tags52- Unique per page, primary keyword near beginning53- 50-60 characters, compelling and click-worthy5455### Meta Descriptions56- Unique per page, 150-160 characters57- Clear value proposition and call to action5859### Heading Structure60- One H1 per page with primary keyword61- Logical hierarchy (H1 → H2 → H3)6263### Content Optimization64- Keyword in first 100 words65- Sufficient depth for topic66- Answers search intent67- Better than competitors6869### Image Optimization70- Descriptive file names and alt text71- Compressed file sizes, modern formats (WebP)72- Lazy loading implemented7374### Internal Linking75- Important pages well-linked76- Descriptive anchor text77- No orphan pages7879---8081## Content Quality (E-E-A-T)8283**Experience:** First-hand experience demonstrated84**Expertise:** Author credentials visible, accurate information85**Authoritativeness:** Recognized in the space, cited by others86**Trustworthiness:** Contact info, privacy policy, secure site8788---8990## Common Issues by Site Type9192### SaaS/Product Sites93- Product pages lack depth, missing comparison pages94- Blog not integrated with product pages9596### E-commerce97- Thin category pages, duplicate product descriptions98- Missing product schema, faceted navigation duplicates99100### Content/Blog Sites101- Outdated content, keyword cannibalization102- No topical clustering, poor internal linking103104### Local Business105- Inconsistent NAP, missing local schema106- No Google Business Profile optimization107108---109110## Output Format111112### Audit Report Structure113114**Executive Summary:** Overall health, top 3-5 priority issues, quick wins115116**For each issue:**117- **Issue:** What's wrong118- **Impact:** High/Medium/Low119- **Evidence:** How you found it120- **Fix:** Specific recommendation121- **Priority:** 1-5122123**Prioritized Action Plan:**1241. Critical fixes (blocking indexation)1252. High-impact improvements1263. Quick wins1274. Long-term recommendations128129---130131## Tools132133**Free:** Google Search Console, PageSpeed Insights, Rich Results Test134**Paid:** Screaming Frog, Ahrefs/Semrush, Sitebulb135136---137138## Questions to Ask1391401. What pages/keywords matter most?1412. Do you have Search Console access?1423. Any recent changes or migrations?1434. Who are your top organic competitors?144145---146147## Related Skills148149- **ProgrammaticSeo**: For building SEO pages at scale150- **SchemaMarkup**: For implementing structured data151- **PageCro**: For optimizing pages for conversion152- **AnalyticsTracking**: For measuring SEO performance
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