Strategic Options Evaluation
Purpose
Compares strategic options in a structured way — impact, effort, risk, and
resource fit — so a decision is made against a consistent set of criteria
instead of whichever option was argued for most persuasively.
Anchored in research
- McKinsey — structured problem solving
- Liedtka (1998) — intelligent opportunism: staying alert to good options that
emerge outside the original plan, and evaluating them with the same rigor
as the options that were planned for.
Method
- List the real options, including "do nothing." An evaluation with only
one live option isn't a comparison — make sure at least one genuine
alternative, including the status quo, is on the table.
- Fix a small, consistent set of comparison dimensions before scoring any
option — typically impact, effort/cost, risk, reversibility, and
resource/capability fit. Deciding the dimensions after seeing the options
invites motivated reasoning toward a preferred one.
- Score each option on each dimension independently. Resist collapsing
straight to a single overall ranking before the dimension-level picture is
visible — a lot of the useful information is in where options diverge,
not just which one wins on average.
- Plot the options on at least two views (e.g. impact vs. effort, and
impact vs. risk) rather than relying on a single composite score — a
single number hides trade-offs a decision-maker needs to see.
- Separate reversible from irreversible options explicitly. A
high-impact but reversible option (a pilot, a limited rollout) can
reasonably beat a similarly-scored irreversible one, even at the same
"impact" score — reversibility changes the real risk, not just the
variance.
- Produce a decision-ready comparison, not a recommendation disguised as
analysis — the output should make the trade-offs legible enough that a
different, reasonable person could look at the same table and pick
differently for defensible reasons.
What this skill does NOT do
- Doesn't make the final decision for you — it produces a structured draft to
support a human decision.
- Doesn't confirm figures, market data, or competitor data from memory — it
uses the inputs you provide, or marks an assumption clearly
(
[assumption — verify]).
- Doesn't make the final choice for you — it structures the options into
decision-ready, comparable material.
Refinement notes
Areas to keep deepening with real practice:
- your own rules of thumb and heuristics for this technique
- concrete templates (into
../../references/)
- reference cases / your own examples
- what this skill deliberately does not do (guardrails, common mistakes) —
add to the list above
This is an internal working note, not a claim about the skill's current
usability. Track depth privately via the maturity field in
skills_index.json (see
../../../meta/maturity_levels.md).
Don't add new fields to the frontmatter — name and description are
the only ones allowed (see
../../../meta/frontmatter_schema.md).
Continue from here
References
1---2name: strategic-options-evaluation3description: Compares strategic options, including "do nothing", on a fixed set of dimensions (impact, effort, risk, reversibility, resource fit), scored independently per option and plotted on at least two views rather than collapsed into one number. Use when a decision needs a legible trade-off comparison instead of the most persuasively argued option winning by default.4---56# Strategic Options Evaluation78## Purpose910Compares strategic options in a structured way — impact, effort, risk, and11resource fit — so a decision is made against a consistent set of criteria12instead of whichever option was argued for most persuasively.1314## Anchored in research1516- McKinsey — structured problem solving17- Liedtka (1998) — intelligent opportunism: staying alert to good options that18 emerge outside the original plan, and evaluating them with the same rigor19 as the options that were planned for.2021## Method22231. **List the real options, including "do nothing."** An evaluation with only24 one live option isn't a comparison — make sure at least one genuine25 alternative, including the status quo, is on the table.262. **Fix a small, consistent set of comparison dimensions before scoring any27 option** — typically impact, effort/cost, risk, reversibility, and28 resource/capability fit. Deciding the dimensions after seeing the options29 invites motivated reasoning toward a preferred one.303. **Score each option on each dimension independently.** Resist collapsing31 straight to a single overall ranking before the dimension-level picture is32 visible — a lot of the useful information is in *where* options diverge,33 not just which one wins on average.344. **Plot the options on at least two views** (e.g. impact vs. effort, and35 impact vs. risk) rather than relying on a single composite score — a36 single number hides trade-offs a decision-maker needs to see.375. **Separate reversible from irreversible options explicitly.** A38 high-impact but reversible option (a pilot, a limited rollout) can39 reasonably beat a similarly-scored irreversible one, even at the same40 "impact" score — reversibility changes the real risk, not just the41 variance.426. **Produce a decision-ready comparison, not a recommendation disguised as43 analysis** — the output should make the trade-offs legible enough that a44 different, reasonable person could look at the same table and pick45 differently for defensible reasons.4647## What this skill does NOT do4849- Doesn't make the final decision for you — it produces a structured draft to50 support a human decision.51- Doesn't confirm figures, market data, or competitor data from memory — it52 uses the inputs you provide, or marks an assumption clearly53 (`[assumption — verify]`).54- Doesn't make the final choice for you — it structures the options into55 decision-ready, comparable material.5657## Refinement notes5859Areas to keep deepening with real practice:6061- your own rules of thumb and heuristics for this technique62- concrete templates (into [`../../references/`](../../references/))63- reference cases / your own examples64- what this skill deliberately does *not* do (guardrails, common mistakes) —65 add to the list above6667This is an internal working note, not a claim about the skill's current68usability. Track depth privately via the `maturity` field in69`skills_index.json` (see70[`../../../meta/maturity_levels.md`](../../../meta/maturity_levels.md)).71**Don't add new fields to the frontmatter** — `name` and `description` are72the only ones allowed (see73[`../../../meta/frontmatter_schema.md`](../../../meta/frontmatter_schema.md)).7475## Continue from here7677- Once this step is done, move to [`../../../opportunity-recognition/skills/market-and-signal-scanning/SKILL.md`](../../../opportunity-recognition/skills/market-and-signal-scanning/SKILL.md)78- A ready-made skill chain for this situation: see [`../../../playbooks/`](../../../playbooks/)79- This pack's shared guardrails: [`../../CLAUDE.md`](../../CLAUDE.md)8081## References8283- [`../../references/`](../../references/) — the pack's shared background material84- [`../../CLAUDE.md`](../../CLAUDE.md) — the pack's shared guardrails