Higgsfield Motion Design Ad

Higgsfield Motion Design Ad Skill

What this skill does

Crafts production-ready motion design advertisement prompts for software and tech companies and routes them to the best Higgsfield model for high-converting output. On request, it assembles the full parameter set, surfaces the credit cost, and — after explicit user confirmation — generates the asset via the opt-in generation flow. Text-to-video is the default path; image-to-video is conditional on the user supplying a reference image.

Model routing

Primary and fallback video models

Routing rule: Use marketing_studio_video by default — it is the dedicated ad pipeline and supports audio generation via generate_audio. Fall back to seedance_2_0 only when (1) the primary model is unavailable, or (2) the user needs genre-tagged output or a video/audio reference role not available on the primary. If falling back, inform the user of the switch and which capabilities are different. Never switch silently.

MODEL-06 directive: If a parameter is rejected at generation time, call higgsfield:models_explore with the target model name to re-verify the live schema. Full parameter tables: references/model-specs.md.

Per-platform aspect ratio

Quick rule: 9:16 for TikTok / Reels / Shorts; 16:9 for YouTube and LinkedIn; 1:1 for Instagram feed. Full per-platform table: references/model-specs.md.

Prompt-building workflow

1. Gather intent — Confirm: product category (SaaS, mobile app, dev tool, B2B platform), target platform, aspect ratio, desired duration, and brand tone (dark premium, clean minimal, neon cyber, etc.).

2. Select model — Apply the routing table above. Choose marketing_studio_video by default; select seedance_2_0 only when a routing trigger applies.

3. Build the prompt — Use the craft principles in the references below:

   • Opening 2-second hook from references/hooks.md
   • Motion style, visual hierarchy, typography, transitions from references/motion-craft.md
   • Worked example prompts by product category and platform from references/examples.md

4. Present for review — Show the assembled prompt and all parameters to the user for review and refinement before any generation call.

Opt-in generation

Generation costs Higgsfield credits and requires explicit user confirmation before any generate call is made. This skill never auto-generates.

Full step-by-step flow (confirmation gate, balance/cost surface, generate → poll → display): ../../shared/generation-flow.md

This skill's primary model: marketing_studio_video

Audio: marketing_studio_video supports a generate_audio boolean. Surface this option to the user — enabling it may affect credit cost.

Media upload: Conditional — only when the user supplies a start_image, end_image, or other reference for image-to-video. This skill is NOT a mandatory-I2V skill; T2V is the default path. When a reference image is provided, run the higgsfield:media_upload → higgsfield:media_confirm atomic pair first.

Tool signatures: ../../shared/mcp-tools.md

Reference materials