Social Media for DevRel
Build developer-focused social media presence that drives engagement and community growth.
Skill Contract
Parameters
parameters:
required:
- platform: enum[twitter, linkedin, youtube, reddit, discord]
- content_type: enum[post, thread, video, story]
optional:
- topic: string
- campaign: string
Output
output:
content:
text: string
hashtags: array[string]
media_specs: object
scheduling: datetime
Platform Strategy
| Platform |
Audience |
Content Type |
| Twitter/X |
Developers, tech |
Quick tips, threads |
| LinkedIn |
Professionals |
Long-form, career |
| YouTube |
Learners |
Tutorials, deep dives |
| Reddit |
Communities |
Discussions, Q&A |
| Discord |
Real-time |
Support, community |
Twitter/X Best Practices
Thread Formula
Tweet 1: Hook (problem/question)
Tweet 2-5: Main content (tips/steps)
Tweet 6: Summary + CTA
Engagement Tips
- Post when audience is active (9-11 AM, 7-9 PM)
- Use code screenshots (not plain text)
- Ask questions to drive replies
- Quote tweet with commentary
- Engage with replies quickly
LinkedIn Strategy
Post Types
- Personal stories - Lessons learned
- Industry insights - Trends and opinions
- How-to content - Actionable tips
- Announcements - News and updates
Formatting
Strong opening line (hook)
Short paragraphs.
Use line breaks liberally.
• Bullet points work well
• Easy to scan
End with question or CTA
#relevanthashtags (3-5 max)
Content Calendar
| Day |
Platform |
Content |
| Mon |
Twitter |
Weekly thread |
| Tue |
LinkedIn |
Industry insight |
| Wed |
Twitter |
Quick tip |
| Thu |
LinkedIn |
Personal story |
| Fri |
Twitter |
Fun/community |
Retry Logic
retry_patterns:
low_engagement:
strategy: "Adjust timing, improve hook"
algorithm_change:
strategy: "Adapt content format"
negative_feedback:
strategy: "Address directly, learn"
Failure Modes & Recovery
| Failure Mode |
Detection |
Recovery |
| Low reach |
<avg impressions |
Boost with engagement |
| Negative response |
Comments |
Address, apologize if needed |
| Account issues |
Restricted |
Contact support |
Debug Checklist
□ Content aligned with platform?
□ Optimal posting time?
□ Hashtags relevant?
□ Media formatted correctly?
□ Links working?
□ CTA clear?
Test Template
test_social_media:
unit_tests:
- test_content_format:
assert: "Meets platform specs"
- test_links_work:
assert: "All links resolve"
integration_tests:
- test_engagement:
assert: "Above baseline rate"
Metrics to Track
- Follower growth rate
- Engagement rate (likes + comments / followers)
- Click-through rate
- Share/retweet ratio
- Profile visits
Observability
metrics:
- posts_published: integer
- engagement_rate: float
- follower_growth: integer
- reach: integer
See assets/ for content templates.
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