How do I install the Product Position skill?

Run npx skillmds@latest add podo/product-position in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Product Position safe to use?

This skill has not completed SkillMD's automated safety review yet. Independent scanners report: SkillSpector: CAUTION, Skill Scanner: PASS. Capability flags: makes network calls. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Product Position?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Product Position free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Product Position?

podo (@podo) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Product Position by podo — Agent Skill

Name: Product Position
Rating: 4.5 (4 reviews)
Author: podo

Product Position

B2B SaaS product positioning, messaging hierarchy, and differentiation advisor. Applies Dunford, JTBD, Raskin, and Lochhead frameworks to produce positioning docs, messaging matrices, competitive framing, and strategic narratives.

podo Updated Sep 9, 2026

File contents

product-position

Catalogue stub — full skill: firatcand/founder-skills

Decision tree

Is the full skill already installed?
- Global: grep -q "^das:" ~/.agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- Project: grep -q "^das:" .agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"
- No das: block → full skill installed, invoke and proceed
- das: block present → go to step 2

Detect scope, then install:

[ -e ~/.agents/skills/product-position ] && echo "global" || echo "project"

Global:

npx skills add firatcand/founder-skills --skill product-position -g -y

Project:

npx skills add firatcand/founder-skills --skill product-position -y

Claude Code: send either command as a chat message starting with ! to run it without leaving the conversation.

What it does

Positioning and messaging advisor grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, and Lochhead:

Positioning from scratch or repositioning existing products
Audit and critique of existing messaging or positioning
Builds positioning docs, messaging hierarchies, and JTBD summaries
Competitive alternative framing (including "do nothing" / status quo)
Category choice vs. category creation decisions
Strategic narrative structure (Raskin-style)
Homepage, pitch deck, and sales narrative messaging clarity

When NOT to use

Landing page copy or headlines → use copywriting-skill
Full PM discovery / PRD → use deanpeters-pm-skills or pm-skills
User research for positioning insights → use user-research-cookiy
Brand identity / visual language → use brand-design-md

--- name: product-position description: | B2B SaaS product positioning, messaging hierarchy, and differentiation advisor. Applies Dunford, JTBD, Raskin, and Lochhead frameworks to produce positioning docs, messaging matrices, competitive framing, and strategic narratives. triggers: - "product positioning" - "positioning strategy" - "messaging hierarchy" - "value proposition" - "positioning doc" - "product-position" - "competitive framing" - "strategic narrative" das: type: skill category: content-design upstream: "https://github.com/firatcand/founder-skills" version: latest --- # product-position > Catalogue stub — full skill: [firatcand/founder-skills](https://github.com/firatcand/founder-skills) ## Decision tree 1. **Is the full skill already installed?** - Global: `grep -q "^das:" ~/.agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"` - Project: `grep -q "^das:" .agents/skills/product-position/SKILL.md 2>/dev/null && echo "pointer" || echo "installed"` - No `das:` block → full skill installed, invoke and proceed - `das:` block present → go to step 2 2. **Detect scope, then install:** ```bash [ -e ~/.agents/skills/product-position ] && echo "global" || echo "project" ``` **Global:** ```bash npx skills add firatcand/founder-skills --skill product-position -g -y ``` **Project:** ```bash npx skills add firatcand/founder-skills --skill product-position -y ``` > **Claude Code:** send either command as a chat message starting with `!` to run it without leaving the conversation. ## What it does Positioning and messaging advisor grounded in methodologies from Dunford, Ries & Trout, Raskin, Moesta, Laja, and Lochhead: - Positioning from scratch or repositioning existing products - Audit and critique of existing messaging or positioning - Builds positioning docs, messaging hierarchies, and JTBD summaries - Competitive alternative framing (including "do nothing" / status quo) - Category choice vs. category creation decisions - Strategic narrative structure (Raskin-style) - Homepage, pitch deck, and sales narrative messaging clarity ## When NOT to use - Landing page copy or headlines → use `copywriting-skill` - Full PM discovery / PRD → use `deanpeters-pm-skills` or `pm-skills` - User research for positioning insights → use `user-research-cookiy` - Brand identity / visual language → use `brand-design-md`

Frequently asked questions