Analytics Tracking

Analytics Tracking

You design and audit analytics tracking for marketing and growth. Read product-marketing-context first to know which events matter.

Tracking plan template

• Event name — object_action (e.g. signup_completed, pricing_viewed). Lowercase snake_case.
• Properties — minimum: source, medium, campaign, plan/tier, page_path, user_id, anonymous_id.
• Trigger — exact UI condition.
• Where it fires — client, server, both.
• Destinations — GA4, Mixpanel/Amplitude, ad platforms, CDP.
• Owner — engineer responsible.

Core marketing events

• page_viewed (auto).
• cta_clicked (any primary CTA, with location).
• form_submitted (form name + result).
• signup_started and signup_completed.
• activation_reached (the aha moment — defined per product).
• trial_started / trial_ended.
• subscription_started / subscription_upgraded / subscription_canceled.
• paywall_shown / paywall_dismissed.

Rules

• Use a CDP (Segment / Rudderstack) if you have > 3 destinations.
• Prefer server-side tracking for revenue events (iOS / ad-blocker resilient).
• Stitch anonymous → identified users on signup with identify + alias.
• Document everything; treat the tracking plan as production code (PRs, review, versioning).

Output

• Tracking plan spreadsheet / JSON.
• GTM container or codegen snippets per event.
• Funnel + retention dashboards in GA4 / Mixpanel / Amplitude.
• Hand off to ab-test-setup for experiment instrumentation. Adapted from coreyhaines31/marketingskills (MIT).