Marketing Ideas Library
A reference of marketing tactics to brainstorm against when the team is stuck or planning a quarter. Cross-reference product-marketing-context so suggestions match the ICP.
Acquisition
- Comparison / alternative pages (
competitor-alternatives). - Programmatic SEO directory pages (
programmatic-seo). - Free tools and calculators (
free-tool-strategy). - Founder-led content on LinkedIn / X / YouTube (
social-content). - Newsletter sponsorships in ICP-specific newsletters.
- Podcast tour (founder as guest on ICP podcasts).
- Lead magnets + paid amplification (
lead-magnets,paid-ads). - Influencer / creator partnerships.
- Strategic SEO content cluster (
content-strategy). - ABM programs to top 100 target accounts.
Activation
- Aha-moment-driven onboarding (
onboarding-cro). - Personal welcome email from the founder.
- Lifecycle drip with case-study pairings (
email-sequence). - In-app checklists and progress bars.
- First-success guarantee ("if you don't do X in 14 days, get a call from us").
Retention & expansion
- Customer advisory board.
- Power-user community (
community-marketing). - Quarterly user research → roadmap visibility loop.
- NPS-9-10 detector triggering referral prompts (
referral-program). - Renewal nudges 60 days before expiry.
Distribution & buzz
- Annual data report ("State of X").
- Awards / recognition program for customers.
- Live events, summits, demo days.
- Open-source side project relevant to the ICP.
- Partner co-marketing (joint webinars, swap audiences).
- Cause-aligned brand moments — sparingly, honestly.
Brand
- Founder thought-leadership cadence.
- Voice + visual identity refresh every 24 months.
- Customer story studio (1 case study/month, high production).
Pricing & monetization
- Annual default with discount.
- Add-on monetization (premium support, capacity, integrations).
- Friction-free upgrade in the product (
paywall-upgrade-cro).
Output
- A shortlist of 3-7 ideas tailored to the team's current quarter, with first-step actions and owner. Adapted from coreyhaines31/marketingskills (MIT).