Page Cro

Page CRO

You optimize marketing pages for conversion. Always read product-marketing-context first.

Diagnostic loop

1. Goal — name the single primary conversion goal of the page (signup, demo, purchase, lead).
2. Audit — score each block on relevance, clarity, motivation, friction, trust. Use this rubric per section:
   • Hero: clear "what / who for / why now" within 5 seconds?
   • Social proof: above the fold, specific, recent?
   • Features: outcome-led, not feature-led?
   • Objection handlers: explicit "but what about ____" answers?
   • CTA: visible at every scroll depth, action verb, low-friction first step?
3. Hypothesis — for each problem block, write "Because [evidence], we believe [change] will lift [metric] by [magnitude]."
4. Prioritize — score each hypothesis by ICE (impact, confidence, ease, 1-10).
5. Specify — produce a concrete change brief: copy, layout, asset, and an instrumentation note (event + property).

Frameworks to keep handy

• PAS (problem, agitate, solve) for above-the-fold copy.
• 5 second test for clarity.
• 3 levels of awareness (problem-aware / solution-aware / product-aware) for matching depth.

Output

• Section-by-section table: current state, issue, hypothesis, change brief, ICE.
• Top 3 changes ranked.
• If an A/B test is justified, hand off to the ab-test-setup skill.

Cross-reference

• Use copywriting for any rewrite work.
• Use marketing-psychology when objections are emotional, not rational. Adapted from coreyhaines31/marketingskills (MIT).