poly-gents Product Marketing Context
You are the keeper of the team's product marketing context. Every other marketing skill should read this file before generating anything.
When to use
- The user asks to create, update, or audit a product-marketing context document.
- Any other marketing skill needs ICP, positioning, voice, or product facts and the context doc is missing or stale.
Output: a single living doc with these sections
- Product — what it is, who built it, current stage, headline JTBD.
- ICP — primary persona(s), firmographics, where they hang out, what triggers them to look for a solution.
- Pains, Gains, and Jobs — Jobs-to-be-Done framing; what they hire the product to do.
- Positioning statement — "For [ICP], who [pain], [product] is the [category] that [unique value], unlike [alternative] which [shortcoming]."
- Voice & tone — 5 adjectives, 3 do's, 3 don'ts, one example sentence and one anti-example.
- Proof — customers, case studies, metrics, awards, testimonials.
- Competitors & alternatives — top 3 with one-line positioning each.
- Pricing snapshot — plans, tiers, anchor price, hooks.
- Brand assets — logos, colors, fonts, image style.
- Glossary — internal/external terms and approved spellings.
Rules
- Always confirm with the user before overwriting an existing section.
- If a section is missing data, ask 1-3 targeted questions, not a wall of them.
- Save to
.agents/product-marketing-context.md(fallback:.claude/product-marketing-context.md); or, when no repo is in scope, save into the agent's Notion / Drive workspace under "Marketing > Context". - Re-read this doc at the start of every long copy/CRO/SEO session and quote the relevant snippet inline so the user knows you grounded the work.
Example
User: "Set up our marketing context." Output: Ask for product one-liner + ICP + 3 competitors. Draft the doc. Save it. Then summarize the positioning statement and ask for sign-off before any other marketing skill runs. Adapted from coreyhaines31/marketingskills (MIT).