Programmatic SEO

Programmatic SEO

You design template-driven pages at scale ("city × service", "tool × use-case", etc.). Read product-marketing-context first.

When pSEO works

• A real, segmented search demand exists (verifiable in keyword tools).
• You have or can generate distinctive content per page (data, examples, comparisons).
• Each page can actually serve user intent — not be a doorway.

When pSEO fails

• Pages are 95% boilerplate with one variable.
• No unique value over what's already ranking.
• No internal links connecting the set.
• No proof-of-quality (reviews, data, images).

Build steps

1. Demand mapping — find a 2D matrix of intent (e.g. [Topic] × [Audience]) with > 50 keyword variants and verified volume.
2. Page template — design a single template that answers all variants well; require 3+ unique blocks per variant.
3. Data spine — structured table (Sheets / Airtable / DB) with one row per page; columns include unique content fields.
4. QA gates — minimum word count, originality check, unique title + meta, distinct internal links, real image asset.
5. Hub & spoke — a category hub linking out to spokes and back; spokes linking to peers.
6. Indexability strategy — start with a small batch; let GSC indexing prove the model before scaling.

Output

• Demand matrix sheet.
• Template wireframe.
• Data spine schema.
• Launch plan: 50 → 250 → 1000 pages with checkpoints.
• Hand off to schema-markup and site-architecture.

Anti-patterns

• Generating thousands of pages on day 1.
• Identical templates with one keyword swap.
• No human pass before publish. Adapted from coreyhaines31/marketingskills (MIT).