Content Creation

Skill: Content Creation (Cross-Cutting)

Purpose

Draft high-converting marketing copy and content assets across multiple channels — blog posts, social media, email newsletters, landing pages, case studies, and press releases.

When to Use

• When writing or editing copy for digital marketing channels.
• When you need specific structural guidelines for a blog, newsletter, case study, or landing page.
• When optimizing content for SEO (keyword placement, headers, metadata).

Step-by-Step Process

Step 1: Research & Intent Alignment

• Identify the target audience, channel constraints, and the single call to action (CTA).
• Define the primary keyword and 2-3 secondary keywords if SEO is required.

Step 2: Select the Structural Template

• Use the channel-specific structure (e.g., Blog: Headline -> Intro -> Body H2s -> Conclusion -> Meta; Social: Hook -> Body -> CTA -> Hashtags).

Step 3: Draft the Copy

• Write benefit-first copy using active voice. Keep reading level appropriate (e.g., 8th-grade level for general public).
• Maintain scannability with short paragraphs, subheadings, and bullet points.

Step 4: Integrate SEO & CTA

• Insert primary keyword naturally in critical locations (headline, first 100 words, one H2, meta).
• Build a compelling, action-oriented CTA with low-friction text (e.g., "Start your free trial" instead of "Submit").

Step 5: Proofread & Optimize

• Review against the channel checklist (e.g., email subject line length, mobile readability).

Required Input

• Content Type: Blog post, email newsletter, social post, landing page copy, case study, etc.
• Goal/CTA: The action you want the reader to take.
• Audience: Demographics, pain points.
• Target Keywords (Optional): Primary and secondary keywords.

Expected Output

• Copy Outline: Brief breakdown of sections and metadata.
• Full Written Draft: Copy-paste ready markdown draft including headlines, body, subheadings, and CTAs.
• Headline Variations: 3-5 headline options using proven formulas.
• Meta Fields: Title tags and meta descriptions (if web/blog).

Tone & Rules

• Write in an engaging, benefit-driven, and audience-appropriate tone.
• Avoid passive voice, corporate jargon, and generic filler sentences.
• Limit paragraph lengths to 2-4 sentences max for digital readability.

Available Templates

• None

Available Scripts

• None

Examples

See examples/ directory.

Links to Other Skills

• seo-audit: Use keyword recommendations from the audit to write SEO-optimized content.
• documents: Use to format large-scale guides or technical whitepapers.
• ui-ux: Use to align landing page copy layout with visual hierarchy rules.