Email Sequence

Skill: Email Sequence (Cross-Cutting)

Purpose

Design and draft multi-email sequences (drip campaigns, nurture flows, onboarding series) with full copy, timing delays, branching logic, exit conditions, and performance benchmarks.

When to Use

• When building user onboarding, lead nurturing, re-engagement, win-back, or product launch email flows.
• When you need a complete campaign map showing visual delays and conditions.
• When setting up automated email campaigns in platforms like Klaviyo, HubSpot, Mailchimp, or Customer.io.

Step-by-Step Process

Step 1: Sequence Strategy

• Define the core goal of the sequence (e.g., convert trial to paid) and exit conditions (when a recipient completes the goal, remove them).
• Establish the overall narrative arc and progression across all emails.

Step 2: Sequence Architecture & Delays

• Map out the number of emails and delay intervals (e.g., Email 1 on day 0, Email 2 on day 3, etc.).
• Set branching logic based on user action (e.g., opened but did not click vs. clicked).

Step 3: Write Email Copy

• For each email, provide 2-3 subject line options and a compelling preview text (40-90 chars).
• Draft scannable body copy with clear benefit hooks and exactly one primary CTA.

Step 4: Define Exit & Suppression Logic

• Specify who should be excluded (suppression rules) and when they exit the flow automatically.

Step 5: Establish Performance Benchmarks

• Provide standard industry metrics (Open Rate, CTR, Conversion Rate) for tracking.

Required Input

• Sequence Type: Onboarding, lead nurture, re-engagement, win-back, etc.
• Goal: The single action that ends the sequence.
• Audience: Segmentation details, buyer persona, lifecycle stage.
• Delays/Timing: Desired delay intervals.

Expected Output

• Sequence Overview Table: Summary of emails, delays, and CTAs.
• Email Drafts: Full copy-paste-ready drafts including subject lines, preview text, body copy, and CTAs.
• Branching Flow Diagram: Text-based ASCII flow chart displaying paths and exit points.
• Target Performance Benchmarks Table: Expected Open Rate, CTR, and Conversion metrics.

Tone & Rules

• Write in a friendly, conversational, yet highly professional and value-first tone.
• Avoid multiple competing CTAs in a single email. Keep it highly focused on one next step.
• Include personalization tokens (e.g., {{first_name}}, {{company}}) in email body text.

Available Templates

• None

Available Scripts

• None

Examples

See examples/ directory.

Links to Other Skills

• content-creation: Use content guidelines and hook formulas to write email drafts.
• documents: Use to outline technical integration guides linked in the emails.