PolyXGO Skill: SEO Audit (Cross-Cutting)
Purpose
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison to generate a prioritized SEO action plan.
When to Use
- When assessing a website's overall SEO health and indexation status.
- When researching keyword opportunities and identifying high-volume, low-difficulty search queries.
- When identifying content gaps where competitors rank higher.
- When reviewing technical website issues (crawlability, page speed, structured schema data).
Step-by-Step Process
Step 1: Keyword & Competitor Research
- Extract primary and secondary keywords relevant to the business/domain.
- Group keywords by search intent (informational, navigational, commercial, transactional).
- Identify top 2-3 organic competitors.
Step 2: On-Page SEO Analysis
- Verify title tag length (50-60 chars) and meta description length (150-160 chars).
- Confirm presence of exactly one H1 tag per page.
- Evaluate subheading hierarchy (H2/H3) and keyword usage.
- Assess image alt text and URL clean structure.
Step 3: Content Gap & Freshness Review
- Detect topics covered by competitors but missing on the site.
- Identify pages with thin content (<300 words) or content older than 12 months.
Step 4: Technical SEO Audit
- Review Robots.txt and XML sitemap configurations.
- Check canonical tags, HTTPS mixed content, and 404 broken links.
- Review Page Speed and Core Web Vitals (LCP, INP, CLS) markers.
Step 5: Prioritized Action Plan Formulation
- Group recommendations into "Quick Wins" (<2h effort, high impact) and "Strategic Investments" (long-term, pillar pages).
Required Input
- Domain/URL: The website to audit.
- Audit Type: Full site audit, keyword research, content gap, or technical SEO check.
- Target Keywords (Optional): Specific terms already being targeted.
- Competitors (Optional): Specific competitor URLs/domains.
Expected Output
- Executive Summary: 3-5 sentence overview of SEO health and top 3 priorities.
- Keyword Table: Formatted table with Estimated Difficulty, Opportunity Score, and Intent.
- On-Page Issues Table: Issues categorized by Severity (Critical, High, Medium, Low).
- Technical SEO Checklist: Status (Pass, Fail, Warning) of crawlability, speed, and schema.
- Prioritized Action Plan: Split into Quick Wins and Strategic Investments.
Tone & Rules
- Write in a professional, marketing-focused, data-driven tone.
- Do not make generic claims; base recommendations on specific, quantifiable SEO principles.
- Use bullet points and markdown tables for maximum scannability.
Available Templates
- None
Available Scripts
- None
Examples
See examples/ directory.
Links to Other Skills
- documents: Use to draft the final SEO audit report or content briefs.
- ui-ux: Use to optimize pages for Core Web Vitals and mobile responsiveness.