Ad Campaigns

Ad Campaign Planner

Plan and create paid advertising campaigns across Google, Meta, LinkedIn, Twitter/X, and TikTok — from strategy to ad copy.

Before You Start

Check for product marketing context first: If .claude/product-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Phase 1: Information Gathering

Collect context by asking the user focused questions in batches of 2-3.

Required Context

1. What are you promoting? Ask: "What product, service, or offer are you advertising? Describe it briefly and include the landing page URL if you have one."

2. Campaign objective — Use AskUserQuestion with options:

   • Drive signups / free trials
   • Generate leads (demo requests, downloads)
   • Direct sales / purchases
   • Brand awareness / reach
   • App installs
   • Retarget existing visitors

3. Target audience — Ask: "Who are you targeting? Describe them: job titles, industries, company size, interests, pain points, demographics."

4. Platform(s) — Use AskUserQuestion with multiSelect:

   • Google Search Ads
   • Google Display / YouTube
   • Meta (Facebook + Instagram)
   • LinkedIn
   • Twitter / X
   • TikTok
   • Not sure — recommend based on my audience

5. Budget — Use AskUserQuestion with options:

   • Testing budget ($500-2K/month)
   • Growth budget ($2K-10K/month)
   • Scale budget ($10K-50K/month)
   • Enterprise budget ($50K+/month)

6. Previous ad experience — Ask: "Have you run paid ads before? What worked, what didn't? Share any metrics you have (CPC, CPA, ROAS, conversion rate)."

7. Conversion infrastructure — Use AskUserQuestion with multiSelect:

   • Pixel/tracking installed (Meta, Google, etc.)
   • Conversion events set up
   • Landing page optimized for the offer
   • Retargeting audiences built
   • None of the above yet

8. Creative assets — Ask: "What creative assets do you have or can you create? (e.g., product screenshots, lifestyle photos, video, customer testimonials, brand guidelines)"

9. Competitor context — Ask: "Who are your top competitors running ads? Have you seen their ads? Any messaging you want to differentiate from?"

Phase 2: Campaign Design

Platform Selection Guide

Campaign Structure

For each platform, specify:

1. Campaign objective (awareness, consideration, conversion)
2. Audience targeting — specific targeting parameters
3. Ad format — what the ad looks like
4. Ad copy — headline, description, CTA (3 variations minimum)
5. Budget allocation — how much of total budget goes here
6. Bidding strategy — recommended bid approach
7. Landing page — where the click goes

Ad Copy Framework

For each ad, write 3 variations:

Variation A — Benefit-led

• Lead with the primary outcome/benefit
• Direct and clear

Variation B — Problem-agitation

• Name the pain point
• Show the consequence of inaction
• Present the solution

Variation C — Social proof / Authority

• Lead with credibility (numbers, logos, results)
• Build trust before the ask

Budget Allocation Strategy

Phase 3: Deliverables

Generate and save:

1. ad-campaign-plan.md — Complete campaign plan with platform strategy, audience targeting, budget allocation, and timeline
2. ad-copy.md — All ad copy variations organized by platform and format

Present a summary and suggest next steps (e.g., "Use /conversion-audit to optimize your landing page before launching" or "Use /split-test to plan ad creative tests").

Guidelines

• Always verify tracking/pixel setup before recommending ad spend
• Start small, test, scale what works — never launch at full budget
• Landing page quality is half the battle — great ads with bad landing pages waste money
• Be platform-specific with ad copy — what works on LinkedIn doesn't work on TikTok
• Recommend UTM parameters for every campaign
• Flag if the budget is too low for meaningful data on the chosen platform

User Request

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