Competitor Pages

Competitor & Comparison Page Builder

Create SEO-optimized competitor comparison and alternative pages that build trust through honest positioning.

Before You Start

Check for product marketing context first: If .claude/product-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Phase 1: Information Gathering

Collect context by asking the user focused questions in batches of 2-3.

Required Context

1. Your product — Ask: "What's your product? Describe what it does, who it's for, and what makes it different."

2. Page type — Use AskUserQuestion with options:

   • "Alternative to [Competitor]" page (targeting users switching away)
   • "[Competitor] Alternatives" page (roundup for evaluators)
   • "You vs [Competitor]" direct comparison page
   • "[Competitor A] vs [Competitor B]" third-party comparison (positioning yourself as the better option)

3. Target competitor(s) — Ask: "Which competitor(s) are you comparing against? List 1-5 names."

4. Your key advantages — Ask: "What are your top 3 advantages over this competitor? Be specific — features, pricing, support, ease of use, etc."

5. Their key advantages — Ask: "Be honest — where is the competitor genuinely better or more established? (This builds credibility with readers.)"

6. Target searcher — Ask: "Who is searching for this comparison? What stage are they in — actively looking to switch, early research, or comparing before a first purchase?"

7. Proof points — Ask: "What evidence do you have? (e.g., customer switching stories, benchmark data, review site ratings, feature comparisons, pricing differences)"

8. SEO context — Ask: "Do you know if people search for '[your product] vs [competitor]' or '[competitor] alternatives'? Any keyword data you can share?"

Phase 2: Page Strategy

Based on the page type selected, design the page structure:

Page Format: Alternative To [Competitor]

URL: /alternative/[competitor] or /[competitor]-alternative

• TL;DR summary at top
• Why people look for alternatives (acknowledge competitor strengths first)
• Where [competitor] falls short (honest, specific, verified)
• How your product solves those gaps
• Feature comparison table
• Customer switching stories
• Migration/switching guide
• CTA

Page Format: [Competitor] Alternatives (Roundup)

URL: /[competitor]-alternatives

• Include 4-7 real alternatives (including yourself)
• Be genuinely helpful — don't trash competitors
• Position yourself as best for a specific use case
• Include pricing comparison
• "Best for" labels on each alternative

Page Format: You vs [Competitor]

URL: /vs/[competitor] or /compare/[competitor]

• Side-by-side comparison (honest both ways)
• Feature-by-feature breakdown
• Pricing comparison
• "Choose [competitor] if..." and "Choose [you] if..." sections
• Real customer quotes

Page Format: [Competitor A] vs [Competitor B]

• Objective comparison of both
• Position your product as "the third option" at the end
• Capture search traffic for competitor-vs-competitor terms

Phase 3: Deliverables

Generate and save:

1. competitor-page-[competitor-name].md — Full page copy ready for publishing, including headline, sections, comparison table, and CTAs

Present a summary and suggest next steps (e.g., "Use /conversion-audit to optimize the page" or "Use /marketing-copy to refine the copy").

Guidelines

• Honesty builds trust — acknowledge competitor strengths, be accurate about limitations, don't misrepresent features
• Readers comparing tools will verify claims — accuracy is non-negotiable
• Update competitor pages quarterly (pricing and features change)
• "Different tools fit different needs" framing beats "we're better at everything"
• Include schema markup recommendations for rich snippets
• Deep research: recommend signing up for competitor products, mining G2/Capterra reviews, gathering real switching stories

User Request

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