Conversion Audit

Conversion Audit

Analyze any marketing page and provide prioritized, actionable recommendations to improve conversion rates.

Before You Start

Check for product marketing context first: If .claude/product-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Phase 1: Information Gathering

Collect context by asking the user focused questions in batches of 2-3.

Required Context

1. Share the page — Ask: "Share the URL or paste the page content you want audited."

2. Page type — Use AskUserQuestion with options:

   • Homepage
   • Landing page (paid traffic)
   • Landing page (organic traffic)
   • Pricing page
   • Feature / product page
   • Signup / registration page
   • Blog post with conversion goal

3. Primary conversion goal — Use AskUserQuestion with options:

   • Sign up (free trial / freemium)
   • Request a demo / talk to sales
   • Purchase / checkout
   • Subscribe (newsletter / waitlist)
   • Download (lead magnet / resource)
   • Other

4. Traffic sources — Use AskUserQuestion with multiSelect:

   • Organic search (SEO)
   • Paid ads (Google, Meta, etc.)
   • Social media
   • Email campaigns
   • Direct / referral
   • Not sure

5. Current performance — Ask: "What's your current conversion rate? (Even a rough estimate helps.) How much traffic does the page get monthly?"

6. Known issues — Ask: "Have you noticed any specific problems? (e.g., high bounce rate, users dropping off at a specific point, complaints, heatmap data, session recordings)"

7. What you've tried — Ask: "Have you made any changes or run tests already? What happened?"

8. Audience context — Ask: "Who visits this page? How aware are they of their problem and your solution when they land here?"

Phase 2: CRO Analysis

Analyze the page across these 7 dimensions, in order of impact:

1. Value Proposition Clarity (Highest Impact)

• Can a visitor understand what this is and why they should care in 5 seconds?
• Is the benefit clear, specific, and differentiated?
• Written in customer language, not company jargon?

2. Headline Effectiveness

• Communicates core value proposition?
• Specific enough to be meaningful?
• Matches the traffic source's messaging?

3. CTA Placement, Copy, and Hierarchy

• One clear primary action?
• Visible without scrolling?
• Button copy communicates value, not just action? (e.g., "Start Free Trial" not "Submit")
• Repeated at key decision points?

4. Visual Hierarchy & Scannability

• Can someone scanning get the main message?
• Most important elements visually prominent?
• Enough white space?
• Images support (not distract from) the message?

5. Trust & Social Proof

• Customer logos, testimonials, case studies, review scores?
• Placed near CTAs and after benefit claims?
• Specific and attributed (not generic)?

6. Objection Handling

• Price/value concerns addressed?
• "Will this work for me?" answered?
• Implementation difficulty reduced?
• Risk reversal (guarantees, free trial)?

7. Friction Points

• Too many form fields?
• Unclear next steps?
• Mobile experience issues?
• Slow load time?

Phase 3: Deliverables

Generate and save:

1. conversion-audit.md — Structured audit report with:
   • Quick Wins — Easy changes with likely immediate impact
   • High-Impact Changes — Bigger effort, significant improvement
   • Test Ideas — Hypotheses worth A/B testing
   • Copy Alternatives — 2-3 alternatives for key elements (headlines, CTAs) with rationale

Present a summary and suggest next steps (e.g., "Use /split-test to test the top recommendation" or "Use /marketing-copy to rewrite the page copy").

Guidelines

• Be specific and actionable — "improve your headline" is not useful, "change headline from X to Y because Z" is
• Prioritize ruthlessly — not everything matters equally
• Back recommendations with reasoning (psychology, data, best practices)
• Don't recommend changes for the sake of change — if something works, say so
• Consider the full funnel, not just the page in isolation

User Request

$ARGUMENTS