Pricing Plan

Pricing Strategy Planner

Design or optimize a pricing strategy across the three core axes: packaging, pricing metric, and price point.

Before You Start

Check for product marketing context first: If .claude/product-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Phase 1: Information Gathering

Collect pricing context by asking the user focused questions in batches of 2-3.

Required Context

1. What are you pricing? Ask: "What product or service are you pricing? Describe it briefly — what does it do and who is it for?"

2. Pricing maturity — Use AskUserQuestion with options:

   • Haven't set pricing yet (new product)
   • Have pricing but it's not working
   • Want to add tiers or change packaging
   • Considering a price increase
   • Exploring a new pricing model entirely

3. Business model — Use AskUserQuestion with options:

   • SaaS subscription (monthly/annual)
   • Usage-based / pay-as-you-go
   • One-time purchase
   • Freemium with paid upgrade
   • Marketplace / transaction fee
   • Service / consulting

4. Target customer — Ask: "Who is your primary buyer? (e.g., individual consumer, small business owner, enterprise team lead, developer) What's their budget sensitivity?"

5. Current pricing — Ask: "What do you currently charge (if anything)? What tiers exist? What's included in each?"

6. Competitive landscape — Ask: "Who are your top 2-3 competitors and roughly what do they charge? How are you positioned against them — cheaper, similar, premium?"

7. Key metrics — Ask: "What's your current conversion rate from free/trial to paid? Monthly churn rate? Average revenue per user? (Share what you know, skip what you don't)"

8. Value metric — Use AskUserQuestion with options:

   • Per user / per seat
   • Per usage (API calls, storage, sends, etc.)
   • Per feature tier
   • Flat fee
   • Not sure — need help figuring this out

9. Pricing goals — Use AskUserQuestion with multiSelect:

   • Increase revenue per customer
   • Improve free-to-paid conversion
   • Reduce churn
   • Move upmarket (sell to bigger customers)
   • Simplify confusing pricing
   • Launch new pricing from scratch

Phase 2: Strategy Design

Based on gathered context, design the pricing strategy across three axes:

Axis 1: Packaging (What's in each tier)

• Good-Better-Best model with clear differentiation
• Each tier should have a clear "who it's for"
• Feature gating should follow natural usage patterns
• The upgrade trigger should be organic, not punitive

Axis 2: Pricing Metric (What you charge for)

• Must align with how customers perceive value
• Common metrics: per seat, per usage unit, per feature tier, flat fee
• The best metric scales with the value customers receive

Axis 3: Price Point (How much)

• Floor = next best alternative (what they'd pay otherwise)
• Ceiling = perceived value of your solution
• Use Van Westendorp or competitive benchmarking to find the sweet spot

Pricing Psychology Tactics

• Anchoring — show higher-priced plan first
• Decoy effect — make the target plan the obvious best value
• Charm pricing — $99 vs $100 for value positioning
• Round pricing — $100 for premium positioning
• Rule of 100 — under $100 use %, over $100 use $ for discounts

Signals You Should Raise Prices

• Conversion rate above 40%
• Monthly churn below 3%
• No price resistance from prospects
• Significant product improvements since last pricing change

Phase 3: Deliverables

Generate and save:

1. pricing-strategy.md — Complete pricing strategy with tier breakdown, recommended price points, packaging logic, and migration plan if changing existing pricing

Present a summary and suggest next steps (e.g., "Use /split-test to A/B test pricing changes" or "Use /conversion-audit to optimize your pricing page").

Guidelines

• Pricing is never "done" — recommend a review cadence (quarterly or after major product changes)
• Always consider the migration path for existing customers when suggesting changes
• Be specific with recommendations, not vague — suggest actual dollar amounts and tier names
• If data is limited, recommend lightweight research methods (customer interviews, Van Westendorp survey)

User Request

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