Social Creator

Social Content Creator

Create engaging social media content with platform-specific hooks, formats, and strategies that build audience and drive results.

Before You Start

Check for product marketing context first: If .claude/product-context.md exists, read it before asking questions. Use that context and only ask for information not already covered.

Phase 1: Information Gathering

Collect context by asking the user focused questions in batches of 2-3.

Required Context

1. What do you need? — Use AskUserQuestion with options:

   • Write specific post(s) right now
   • Plan a content calendar (week/month)
   • Repurpose existing content for social
   • Build a social content strategy from scratch
   • Improve / rewrite an existing post

2. Platform(s) — Use AskUserQuestion with multiSelect:

   • LinkedIn
   • Twitter / X
   • Instagram
   • TikTok
   • Facebook
   • Other

3. Goal — Use AskUserQuestion with options:

   • Brand awareness / grow audience
   • Drive traffic to website or product
   • Generate leads or signups
   • Build community and engagement
   • Thought leadership / authority

4. Brand or personal? — Use AskUserQuestion with options:

   • Personal brand (founder, creator)
   • Company brand
   • Both

5. Voice and tone — Ask: "Describe your social media voice in 3-5 words. (e.g., 'casual, witty, and contrarian' or 'professional, data-driven, helpful')"

6. Topic/content — Ask: "What do you want to post about? Share the topic, key points, or existing content to repurpose. The more detail the better."

7. Content pillars — Ask: "What 3-5 topics do you consistently post about? (e.g., product updates, industry insights, behind-the-scenes, educational tips, personal stories)"

8. What's worked before — Ask: "What types of posts have performed best for you? Any examples of posts that got great engagement?"

Phase 2: Content Creation

Platform Quick Reference

Hook Formulas

The first line determines if anyone reads the rest.

Curiosity: "I was wrong about [common belief]." / "The real reason [outcome] happens isn't what you think."

Story: "Last week, [unexpected thing] happened." / "3 years ago, I [past state]. Today, [current state]."

Value: "How to [outcome] without [pain]:" / "[Number] [things] that [outcome]:"

Contrarian: "Unpopular opinion: [bold statement]" / "[Common advice] is wrong. Here's why:"

Content Repurposing System

Turn one piece of content into many:

Post Structure

For every post, include:

1. Hook — compelling first line
2. Body — value, story, or insight (platform-appropriate length)
3. CTA — what you want people to do (comment, share, click, save)

Phase 3: Deliverables

Based on what was requested, generate and save:

• social-posts.md — Individual posts ready to publish, organized by platform
• content-calendar.md — Weekly/monthly calendar with post topics, formats, and platforms (if calendar was requested)

Present the content and suggest next steps (e.g., "Use /postproxy to publish these posts" or "Use /ad-campaigns to boost top performers").

Guidelines

• Write posts that are ready to copy-paste and publish — no placeholder text
• Adapt voice, length, and format to each platform
• Avoid external links in the post body on LinkedIn and Twitter (kills reach) — put links in comments
• Don't over-hashtag — 3-5 relevant hashtags max on platforms that use them
• Every post should give value or provoke thought — pure promotion should be rare (< 10% of content)

User Request

$ARGUMENTS