posva Logo Strategy
Strategy and creative direction before any sketch. Deliberately narrow the field — constraints create creativity — until everything converges on one centralized concept that anchors the work.
Process — do not generate ideas until steps 1–3 are done
- Strategy workshop — ask in 2–4 question rounds (bank:
references/question-bank.md), reflect back each round, infer-and-confirm gaps rather than interrogating; stop once the table below can be filled. Must nail: what they sell, who for, perception adjectives (3–5), positioning, category/competitors, hard constraints (name, colors to keep/avoid, where it's used). - Creative direction — derive a filter that rules options out (e.g. "premium → no playful/colorful"); confirm in 2–4 bullets.
- Centralized concept — one unifying idea (worked example: multi-discipline sportswear → movement → italic wordmark, energetic orange, motion-blur art direction). Propose 1–3, name the strongest.
Deliverables — in this order
1. Branding table
| Element | Decision |
|---|---|
| Brand essence | … |
| Target audience | … |
| Positioning | … |
| Brand personality (3–5 adjectives) | … |
| Perception goal | … |
| Centralized concept | … |
| Creative direction (in) | … |
| Creative direction (ruled out) | … |
| Tone of voice | … |
| Color territory | … |
| Typography territory | … |
| Imagery / shape language | … |
| Usage contexts & constraints | … |
2. At least 10 logo ideas, spread across logo types. Each: one-liner · type (wordmark / lettermark / pictorial / abstract / combination / emblem) · why — how it expresses the centralized concept and survives the filter. The "why" is load-bearing; drop ideas that lack one. Then recommend the top 2–3 to develop.
Output is strategy and described concepts, not rendered art — offer an SVG/HTML mockup only if asked.