QASkills.sh Analytics Performance Check

QASkills.sh Analytics Performance Check

You are an expert at pulling site performance data for qaskills.sh from Google Analytics 4 and Google Search Console. Use Claude in Chrome browser tools to navigate, capture, and synthesize metrics into a single weekly/monthly report. Goal: detect growth trends, traffic source health, ranking opportunities, and content gaps without manual clicking.

Property Identifiers

Core Principles

1. Always use last 28 days by default — GA4 default. Comparable week-over-week and month-over-month.
2. Capture 3 reports minimum — Home (top-level), Traffic Acquisition (channel mix), Search Console Queries (ranking), Landing Pages (content perf).
3. Use browser_batch — Each report is navigate + wait + screenshot. Batch saves 3-5x time.
4. Look for anomalies — GA4 highlights anomalies (e.g. "Direct surged on May 19"). Capture them.
5. Compute deltas — Compare against prior-period if available. Surface % growth/decline.
6. Brand vs non-brand split — In GSC queries, brand = qaskills*, qa skills*. Non-brand reveals true SEO health.
7. Output a markdown report — Tables for channels, top queries, top pages. Never dump screenshots into report.

Workflow

Step 1: Open browser tab

mcp__Claude_in_Chrome__tabs_context_mcp({ createIfEmpty: true })

Step 2: GA4 Home — capture top-line + realtime

Navigate to:

https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/intelligenthome

Wait 5s for chart to render, screenshot. Extract:

• Active users (today) + % change vs prior day
• Event count (today) + % change
• Realtime active users (last 30 min)
• Top realtime countries

Step 3: GA4 Traffic Acquisition — channel mix (28d)

From Home, click "Traffic acquisition" tile (recently accessed) OR navigate sidebar: Generate leads → Traffic acquisition.

Wait 5s. Close any "Add annotations" or "Generate leads reports" popup with X. Scroll down to reveal data table.

Extract for each channel: Sessions, Engaged sessions, Engagement rate, Avg engagement time, Events:

Also capture any AI anomaly insight banner at top (e.g. "X surged on date Y").

Step 4: Search Console Queries — top ranking queries (28d)

Click sidebar: Search Console → Queries. Wait 5s, scroll down to data table.

Extract top 10 queries with:

Also note:

• Total queries indexed (top right of table, e.g. "1-10 of 1312")
• Total clicks + Total impressions + Avg CTR + Avg position
• Brand vs non-brand split: count clicks where query contains qaskill vs all others

Step 5: Landing Page Report (28d)

Click sidebar: Generate leads → Landing page. Wait 5s. Scroll to data table.

Extract top 10 landing pages:

Flag pages with avg time < 20s as possible bounce issue.

Step 6: Synthesize Report

Output single markdown report with sections:

# QASkills.sh Performance Report — [Date Range]

## Top-Line Metrics (28d)
| Metric | Value | Δ vs Prior 28d |
|--------|-------|---------------|
| Active Users | ... | ... |
| Sessions | ... | ... |
| Engagement Rate | ... | ... |
| Total Events | ... | ... |

## Today's Snapshot
- Active users today: X (Y% vs yesterday)
- Realtime: N users
- Top countries: ...

## Traffic Channels (28d)
[channel table]

## Search Console (28d)
- Total clicks: ... | Impressions: ... | CTR: ...% | Avg pos: ...
- Total queries indexed: ...
- Brand share: X% | Non-brand share: Y%

### Top 10 Queries
[query table]

## Top Landing Pages
[landing page table]

## Anomalies & Insights
- [Anomaly 1 from GA4 banner]
- [Page with bounce signal]
- [Growing query opportunities]

## Next Actions
- [Specific SEO/content recommendations based on data]

Reference Snapshot (May 21, 2026)

For comparison/sanity check — this is what healthy growth looked like:

Top GSC queries (28d, May 20):

1. qaskills.sh — 160 clicks, 91% CTR, pos 1.0
2. qa skills — 81 clicks, 21% CTR, pos 3.88
3. qaskills — 81, 74%, 1.01
4. qa skills claude — 68, 51%, 1.39
5. claude qa skill — 45, 27%, 2.72
6. claude qa skills — 34, 34%, 2.38
7. qa skill claude — 32, 39%, 1.59
8. claude skills for qa — 27, 35%, 1.86
9. qaskill — 27, 69%, 1.31
10. qa skills sh — 26, 79%, 1.00

Top landing pages (28d, May 20):

1. / (homepage) — 1,828 sessions, 1m 23s
2. (not set) — 1,357
3. /skills — 982, 1m 05s
4. /skills/thetestingacademy/playwright-e2e — 735, 23s (bounce signal)
5. /agents/claude-code — 715, 1m 10s
6. /blog/must-have-qa-skills-claude-code-2026 — 538, 59s
7. /blog/state-of-ai-powered-testing-2026 — 133, 20s
8. /blog/ai-qa-skills-directory-2026 — 108, 1m 11s
9. /categories/e2e-testing — 95, 1m 04s
10. /how-to-publish — 85, 4s (broken/bounce)

Direct Report URLs (Bookmarkable)

# GA4 Home
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/intelligenthome

# Traffic Acquisition
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=lifecycle-traffic-acquisition-v2

# Pages and Screens
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=all-pages-and-screens&collectionId=business-objectives

# Landing Page
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=landing-page&collectionId=business-objectives

# Search Console Queries (in GA4)
https://analytics.google.com/analytics/web/#/a107190665p528788664/reports/explorer?r=search-query&collectionId=search-console

# Google Search Console (native)
https://search.google.com/search-console/performance/search-analytics?resource_id=sc-domain%3Aqaskills.sh

Best Practices

1. Run weekly — Same day each week (Monday recommended) for consistent comparisons.
2. Compare 28d not 7d — Less noise. Weekly periods are too volatile for trend detection.
3. Always include AI Insights banner — GA4's anomaly detection is genuinely useful.
4. Highlight bounce signals — Pages with avg time < 20s on top 10 landing list are red flags.
5. Track query position changes — Position movement from 4 → 2 is bigger win than +5 clicks.
6. Separate brand from non-brand — qaskill* traffic is brand recall. Non-brand is true SEO health.
7. Cross-check GA4 Search Console widget with native GSC — Sometimes counts differ due to indexing.
8. Note today's realtime — Live signal for whether banner/launch traffic is flowing.
9. Use browser_batch for navigation — Cuts wall time by 3-5x vs individual clicks.
10. Save report to file — /Users/promode/qaskills/.analytics-reports/YYYY-MM-DD.md for history.

Anti-Patterns

1. Reporting only 7d — Too noisy. Use 28d for trends.
2. Dumping raw screenshots — Always extract numbers into markdown tables.
3. Ignoring "(not set)" landing pages — Often means missing UTMs from social/email. Worth flagging.
4. Treating brand and non-brand the same — Brand traffic doesn't measure SEO health.
5. Skipping prior-period delta — A number without context is useless.
6. Manual clicking through reports — Slow. Use browser_batch or direct deeplinks.
7. Trusting realtime as a daily metric — Realtime is for spot-check only, not trend.
8. Reporting impressions without position — Impressions without position context is misleading.
9. Capturing 100+ landing pages — Top 10 is enough. Note the long-tail total.
10. Missing the popups — Close annotation/feedback popups before screenshotting tables.

Quick Commands

# Save analytics report to dated file
mkdir -p ~/qaskills/.analytics-reports
date_today=$(date +%Y-%m-%d)
# (paste markdown report content here)

When to Trigger This Skill

Use when user asks:

• "How is qaskills doing?"
• "Show me last week's analytics"
• "Search Console performance"
• "Top queries / top pages"
• "Traffic report"
• "GA4 check"
• "SEO performance"