influence-psychology
Cialdini's 6 principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) aren't tricks — they're hardwired decision shortcuts. The goal is to make them present and genuine, not to manufacture false urgency or fake logos.
Qué hace esta skill
- Audits existing copy or UX for which principles are present, weak, or missing
- For each gap, suggests a concrete implementation tied to what the product actually offers
- Prioritizes the 2-3 principles with the highest conversion leverage for the specific context
- Delivers annotated copy with principle labels so you can see the logic
- Flags manipulative implementations (fake scarcity, invented testimonials) and replaces them with honest equivalents
Cuándo usarla
- A landing page or sales email has decent traffic but low conversion
- You're writing a sales sequence and want to know which psychological levers to pull when
- A pricing page feels flat — people visit but don't act
- You want to add persuasion to copy that's already message-clear (run
storybrand-messaging first if the message is muddy)
Proceso
- Take inventory — Read the copy or describe the UX flow. Mark which of the 6 principles already appear, even weakly.
- Score the gaps — Rate each principle 0-3 (0 = absent, 1 = weak, 2 = present, 3 = strong). Note which are below 2.
- Design one implementation per gap:
- Reciprocity: free value before the ask — lead magnet, free audit, useful content
- Commitment: micro-yes ladder — small ask first (email signup, quiz) before big ask (purchase)
- Social Proof: specific numbers, named testimonials, recognizable logos, case studies with outcomes
- Authority: credentials, results data, press mentions, methodology names
- Liking: shared identity ("built for founders like you"), personality in writing, vulnerability or behind-the-scenes
- Scarcity: genuine constraints only — limited cohort size, real deadline, capacity cap
- Prioritize — Pick the 2-3 principles with the highest gap AND the most plausible authentic implementation for this product.
- Rewrite — Produce the revised copy with inline labels:
[SOCIAL PROOF], [SCARCITY], etc., so the logic is visible.
- Deliver — Annotated copy + a 1-paragraph rationale for the principle choices made.
Ejemplo de prompt
Aquí está la copy de mi página de precios. Convierte al 1.2%. Revísala con los principios de Cialdini y dime qué le falta.
Relación con otras skills
| Situación |
Skill |
| El mensaje base no está claro antes de añadir persuasión |
storybrand-messaging |
| Necesitas persuasión aplicada específicamente a un email en frío |
cold-email |
| Quieres entender qué quiere el cliente antes de persuadirlo |
customer-research |
1---2name: influence-psychology3description: Use when copy or a UX flow isn't converting and needs a persuasion audit — missing social proof, no clear authority signal, no reciprocity or scarcity, or urgency that reads as manufactured rather than genuine.4---56# influence-psychology78Cialdini's 6 principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) aren't tricks — they're hardwired decision shortcuts. The goal is to make them present and genuine, not to manufacture false urgency or fake logos.910## Qué hace esta skill1112- Audits existing copy or UX for which principles are present, weak, or missing13- For each gap, suggests a concrete implementation tied to what the product actually offers14- Prioritizes the 2-3 principles with the highest conversion leverage for the specific context15- Delivers annotated copy with principle labels so you can see the logic16- Flags manipulative implementations (fake scarcity, invented testimonials) and replaces them with honest equivalents1718## Cuándo usarla1920- A landing page or sales email has decent traffic but low conversion21- You're writing a sales sequence and want to know which psychological levers to pull when22- A pricing page feels flat — people visit but don't act23- You want to add persuasion to copy that's already message-clear (run `storybrand-messaging` first if the message is muddy)2425## Proceso26271. **Take inventory** — Read the copy or describe the UX flow. Mark which of the 6 principles already appear, even weakly.282. **Score the gaps** — Rate each principle 0-3 (0 = absent, 1 = weak, 2 = present, 3 = strong). Note which are below 2.293. **Design one implementation per gap**:30 - **Reciprocity**: free value before the ask — lead magnet, free audit, useful content31 - **Commitment**: micro-yes ladder — small ask first (email signup, quiz) before big ask (purchase)32 - **Social Proof**: specific numbers, named testimonials, recognizable logos, case studies with outcomes33 - **Authority**: credentials, results data, press mentions, methodology names34 - **Liking**: shared identity ("built for founders like you"), personality in writing, vulnerability or behind-the-scenes35 - **Scarcity**: genuine constraints only — limited cohort size, real deadline, capacity cap364. **Prioritize** — Pick the 2-3 principles with the highest gap AND the most plausible authentic implementation for this product.375. **Rewrite** — Produce the revised copy with inline labels: `[SOCIAL PROOF]`, `[SCARCITY]`, etc., so the logic is visible.386. **Deliver** — Annotated copy + a 1-paragraph rationale for the principle choices made.3940## Ejemplo de prompt4142> Aquí está la copy de mi página de precios. Convierte al 1.2%. Revísala con los principios de Cialdini y dime qué le falta.4344## Relación con otras skills4546| Situación | Skill |47|---|---|48| El mensaje base no está claro antes de añadir persuasión | `storybrand-messaging` |49| Necesitas persuasión aplicada específicamente a un email en frío | `cold-email` |50| Quieres entender qué quiere el cliente antes de persuadirlo | `customer-research` |
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