Linkedin Content Image Types

LinkedIn Content Image Types

When to Use

When generating images for LinkedIn posts. Each post type has a specific image format.

Post Type 1: Quote Card (Twitter Repost Style)

• Size: 1080x1350 (portrait, 4:5)
• Design: Black background, headshot in accent-bordered circle, social icon centered at bottom of circle, name + handle, quote text in bold sans-serif, "FOLLOW FOR MORE" at bottom
• Use for: Hot takes, opinions, one-liners, motivational insights
• Font: Bold sans-serif for quote text, extra-bold for name

How to Generate

Use Python with Pillow (PIL):

from PIL import Image, ImageDraw, ImageFont

def create_quote_card(quote: str, name: str, handle: str, headshot_path: str, output_path: str):
    """Create a LinkedIn quote card image."""
    img = Image.new('RGB', (1080, 1350), color='#000000')
    draw = ImageDraw.Draw(img)

    # Load headshot and create circular mask
    headshot = Image.open(headshot_path).resize((200, 200))
    mask = Image.new('L', (200, 200), 0)
    mask_draw = ImageDraw.Draw(mask)
    mask_draw.ellipse((0, 0, 200, 200), fill=255)

    # Paste headshot with circular mask
    img.paste(headshot, (440, 100), mask)

    # Draw accent border circle
    draw.ellipse((435, 95, 645, 305), outline='#2a93c1', width=3)

    # Add name and handle
    draw.text((540, 330), name, fill='white', anchor='mt')
    draw.text((540, 360), handle, fill='#888888', anchor='mt')

    # Add quote text (centered, word-wrapped)
    # ... (implement word wrapping for quote)

    # Add "FOLLOW FOR MORE"
    draw.text((540, 1280), "FOLLOW FOR MORE", fill='#888888', anchor='mt')

    img.save(output_path)

Post Type 2: Article Screenshot (News Reaction)

• Size: 1200x628 (landscape, 1.91:1)
• Method: Playwright with mobile viewport (480px wide, 2x device scale)
• Process:
  1. Navigate to article URL with Playwright
  2. Viewport: width=600, height=314, device_scale_factor=2
  3. Dismiss cookie popups
  4. Find h1 headline element, get bounding box
  5. Screenshot from y = headline_y - 10, width=600, height=314
  6. Output is 1200x628 at 2x scale (crisp text)
• Result: Clean headline + subtitle + date, no nav/sidebar/ads
• Use for: Reacting to industry news, sharing articles with your take

Post Type 3: Brand/Topic Photo

• Size: 1200x627 or 1200x1200
• Method: Source a relevant real-world brand photo (store front, product shot, event photo)
• Use for: When the article screenshot isn't visually interesting

Post Type 4: Selfie + Caption

• No image generation needed
• Use a real selfie
• Use for: Personal stories, behind-the-scenes, daily life content
• This is typically the highest-performing content type

LinkedIn Image Size Reference

Integration with Content Pipeline

When picking a story for a post:

1. Generate quote card with your hot take (Post Type 1)
2. Screenshot the article in landscape (Post Type 2)
3. Optionally grab a brand photo (Post Type 3)
4. Push all options + caption draft to your task management tool
5. Pick the best image, approve, and post

Built by PureBrain -- AI-powered marketing operations.

Want the full suite of 183+ production-tested skills? Start your trial ->