Investment Competitive Landscape

Investment Competitive Landscape

Every investment memo needs a competitive landscape layer.

This node answers: what market is this case in, who matters, and why this company can or cannot win?

References

Read when relevant:

• references/competitive-analysis.md for competitor mapping, positioning, moat assessment, and bull/base/bear scenarios.
• references/frameworks.md for 2x2 matrix axes.
• references/schemas.md for M&A and scenario tables.
• references/sector-overview.md for sector size, value chain, drivers, and market structure.
• references/idea-generation.md for thematic sweep and idea shortlist logic.
• references/market-researcher-agent.md for sector -> landscape -> comps -> ideas workflow logic.

Output

Market definition:
Industry-defining metrics:
Market size / growth:
Value chain:
Competitor universe:
Competitor grouping:
Positioning visualization:
Target company position:
Moat assessment:
Bull / base / bear:
Strategic context:
Competitive risks:
Handoff to IC memo:

完成标准

• 明确市场边界、规模与增长口径、价值链、利润池、行业经济性、why-now 与适用的行业定义指标
• 覆盖直接竞争、间接替代、现状方案、邻近和潜在进入者，并说明纳入或排除依据
• 关键竞品对比采用一致字段、期间、单位和可追溯来源，未知项不得用主观评分伪装为事实
• 判断定位、差异化、分发、数据、技术、成本和转换壁垒，同时呈现削弱护城河的反证
• 形成竞争或经营层面的 bull/base/bear 情景、可观察信号、时间范围和对后续经济性及估值的影响，不在本节点创造估值
• 经合理查找仍不可得的信息必须用业务语言写清缺失事项、不可得原因、对结论的影响、当前保守处理和重新核验条件后继续；市场定义、竞争宇宙、护城河检验和情景分析仍必须完成
• 形成可独立检查的产物：$artifact。
• 在 Mode 内调用与独立调用执行相同标准；无法满足的项目必须说明缺口与影响，不得伪造完成。