Community marketing
From coreyhaines31/marketingskills community-marketing v2.0.1 (MIT), with references adapted from Corey Haines's Founding Marketing, ch. 12. The complete existing community playbook, its attributed book cases, Slack limits and FTC disclosure corrections are in the topic below. Co-marketing and distribution partnerships are partnerships; paid creator programs are creator-marketing.
Read .agents/product-context.md before asking questions, using the shared context definition. [coreyhaines31/marketingskills, community-marketing]
Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]
| The job |
Read |
| Scope, routing and rules |
SKILL.md |
| Identity, member value, launch, growth, ambassadors and disclosure, support, models, stages, platforms, health metrics and output formats |
COMMUNITY.md |
The rules
- Build around shared identity and member value first. Define who members are and what they get from one another. [coreyhaines31/marketingskills, community-marketing]
- Seed activity before opening publicly: recruit 20 to 50 founding members by hand and seed 5 to 10 posts. These are the source's launch choices. [coreyhaines31/marketingskills, community-marketing]
- Choose the model and role for the stage, then maintain a weekly member loop, onboarding and rituals. [coreyhaines31/marketingskills, community-marketing]
- Disclose ambassador benefits and monitor the relationship under the existing disclosure rules. [FTC Endorsement Guides FAQ, https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking]
- Read health weekly and act on the warning signs, keeping book/vendor benchmarks attributed and platform-history limits explicit. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md]
Prove it
The strategy names identity, model, stage, role and weekly loop; launch has founding members and seeded posts; ambassadors receive disclosure instructions and monitoring; support history is retained appropriately; and the five health metrics and warning signs are reviewed. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md#prove-it]
1---2name: community-marketing3description: "Builds and runs communities around shared identity: member value, launch, onboarding, rituals, ambassadors, peer support, platform choice and health metrics. Use when starting, growing or auditing a customer community, forum, Discord, Slack group or member ambassador program."4metadata:5 source: https://skillmd.com/skills/quegenx/community-marketing6---78# Community marketing910From coreyhaines31/marketingskills `community-marketing` v2.0.1 (MIT), with references adapted from Corey Haines's *Founding Marketing*, ch. 12. The complete existing community playbook, its attributed book cases, Slack limits and FTC disclosure corrections are in the topic below. Co-marketing and distribution partnerships are [partnerships](https://github.com/Quegenx/agent-skills/blob/main/skills/marketing/partnerships/SKILL.md); paid creator programs are [creator-marketing](https://github.com/Quegenx/agent-skills/blob/main/skills/marketing/creator-marketing/SKILL.md).1112Read `.agents/product-context.md` before asking questions, using [the shared context definition](https://github.com/Quegenx/agent-skills/blob/main/skills/anti-ai-slop/anti-slop-copy/CONTEXT.md). [coreyhaines31/marketingskills, community-marketing]1314Apply only the routes and checks for the selected job. Read a linked skill's named file from its installed folder when available, or from the linked source. Report an unavailable required reference instead of inventing it. [skill-authoring, DISTRIBUTION.md#composing-skills]1516| The job | Read |17|---|---|18| Scope, routing and rules | [SKILL.md](SKILL.md) |19| Identity, member value, launch, growth, ambassadors and disclosure, support, models, stages, platforms, health metrics and output formats | [COMMUNITY.md](COMMUNITY.md) |2021## The rules22231. **Build around shared identity and member value first.** Define who members are and what they get from one another. [coreyhaines31/marketingskills, community-marketing]242. **Seed activity before opening publicly:** recruit 20 to 50 founding members by hand and seed 5 to 10 posts. These are the source's launch choices. [coreyhaines31/marketingskills, community-marketing]253. **Choose the model and role for the stage,** then maintain a weekly member loop, onboarding and rituals. [coreyhaines31/marketingskills, community-marketing]264. **Disclose ambassador benefits and monitor the relationship** under the [existing disclosure rules](COMMUNITY.md#ambassadors). [FTC Endorsement Guides FAQ, https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking]275. **Read health weekly and act on the warning signs,** keeping book/vendor benchmarks attributed and platform-history limits explicit. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md]2829## Prove it3031The strategy names identity, model, stage, role and weekly loop; launch has founding members and seeded posts; ambassadors receive disclosure instructions and monitoring; support history is retained appropriately; and the five health metrics and warning signs are reviewed. [coreyhaines31/marketingskills, community-marketing; COMMUNITY.md#prove-it]
