Reels

Reels — Production Brief for Instagram Reels

Process

Option A: Adapting a reference reel

1. Get the reference reel link
2. Download via scripts/download.sh (from instagram-superpower skill)
3. Transcribe via mlx_whisper or groq-voice
4. Get metrics via HikerAPI (media/by/code)
5. Analyze script structure
6. Adapt to your language and brand voice
7. Generate HTML

Option B: Script from scratch

1. Get the topic from the user
2. Load your tone of voice guide
3. Write script using the formulas below
4. Generate HTML

Script formulas

"STOP doing X" (proven: 100K+ views)

HOOK (0-3 sec): Forbid a familiar action
PROBLEM (3-12 sec): Why it's wrong
SOLUTION (12-25 sec): The right way + examples
PROOF (25-30 sec): Specific result
INSTRUCTIONS (30-42 sec): Step-by-step how-to
BACKUP (42-46 sec): Alternative
CTA (46-50 sec): "Write [WORD] in comments"

"You didn't know X can do Y" (proven: 25K+ views)

HOOK (0-3 sec): X can do more than you think
LIST (3-40 sec): 3-5 features with demos
CTA (40-45 sec): "Write [WORD] in comments"

"Step-by-step guide" (proven: 25K+ views)

HOOK (0-3 sec): Let's break down N steps on [topic]
STEPS (3-45 sec): Step by step with screen demos
CTA (45-50 sec): "Write [WORD] in comments"

HTML document structure

HTML generated using the present skill (dark theme design system).

Required blocks (in this order):

1. Header

• Badge: "Reel Script"
• Topic name
• Metadata: duration, keyword, format

2. Reference original (if adapting)

• Author (@username)
• Reel link
• Metrics: views, comments, shares, likes, ER
• Block "Why it worked" — 3-5 reasons

3. Teleprompter script

• Clean text for reading
• Large font (1.15rem+), high line-height (2)
• Pauses between blocks (— pause —)
• No technical notes — speech only

4. Editor brief — second-by-second breakdown

• Timeline with timecodes (0-3 sec, 3-12 sec, ...)
• For each block:
  • Speech (what the presenter says) — in quote-block
  • On screen (what to show) — in tip-card
    • Text overlays
    • Screenshots/screencasts to insert
    • Transitions between blocks
    • Code to show in terminal

5. Script formula

• Brief diagram of the structure

6. CTA card

• Keyword prominently displayed
• Keyword stats (if available)

NOT to include:

• Reel caption — user writes it themselves
• Hashtags

Keywords for CTA

Common keyword patterns:

• Use a keyword that relates to the reel topic
• Track keyword conversion in your automation system (e.g. ChatPlace, ManyChat)
• Choose the keyword per reel topic for tracking

Reel parameters

Tools

Example request

User sends:

https://www.instagram.com/reel/ABC123/ — create a production brief

Agent:

1. Downloads the reel
2. Transcribes it
3. Gets metrics (views, comments, shares, likes)
4. Analyzes structure
5. Adapts to your language/brand voice
6. Selects a CTA keyword
7. Generates HTML with two blocks: teleprompter + editor brief
8. Sends as a document