Metadata
- inherits:
../short-form-voice-adjustments/SKILL.md - formats: X single, X thread, LinkedIn
short-form-x-vs-y
Compare two things to expose a non-obvious preference. The reader should finish thinking "oh, I hadn't thought of it that way".
Structure (X single, ~280 chars)
[X] vs [Y].
[X]: [one-line take, slightly negative or limiting]
[Y]: [one-line take, slightly positive or freeing]
[Closer: the rule you're extracting from the contrast.]
Structure (LinkedIn / longer)
[X] vs [Y]. There's no contest.
[2-3 lines on X — what people think, what's actually true.]
[2-3 lines on Y — the alternative.]
[3-5 bullet contrasts:
X: [trait] → Y: [counter-trait]
X: [trait] → Y: [counter-trait]
...]
[Closer: the rule.]
Rules
- Pick comparisons that aren't obvious. "Cars vs bikes" — boring. "Roadmap vs backlog" or "Sprints vs Kanban" — useful.
- Both sides must be real. No straw man. The reader should recognize someone (maybe themselves) on each side.
- Land the rule. Don't end on the contrast — end on what the contrast TEACHES.
Anti-patterns
- "X is the new Y" — overused.
- Comparison without preference. Pick a side.
- More than 5 contrasts in the table. Picks 3.
Example shapes
Two illustrative x-vs-y framings (replace with comparisons rooted in your own niche):
- "Renting an audience vs owning an audience."
- "Working in public vs working in private."
Notice both are nouns vs nouns, both surface a preference the writer is willing to defend, neither is a strawman. For author-specific examples in your voice, see writing-style/SKILL.md.