Growth Marketing
Use this skill when the goal is demand, discoverability, conversion, or campaign execution.
Routing
- Read
references/marketing-campaign.mdfor audience research, positioning, campaign angles, landing page copy, email sequences, social/ad copy, and launch plans. - Read
references/seo.mdfor technical SEO, on-page optimization, structured data, Core Web Vitals, search intent, and content strategy.
Workflow
- Define audience, offer, channel, conversion action, and success metric.
- Research competitors, search intent, and customer language when needed.
- Produce channel-specific assets, not generic marketing prose.
- Tie recommendations to measurable experiments or implementation steps.
- Separate strategy, copy, and technical changes.
Output
Return the campaign/SEO asset first, followed by a short execution checklist.