How do I install the Press Release skill?

Run npx skillmds@latest add realjaymes/press-release in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Press Release safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Press Release?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Press Release free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Press Release?

realjaymes (@realjaymes) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Press Release by realjaymes — Agent Skill

Name: Press Release
Author: realjaymes

File contents

Press Release Assistant

Create professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.

When to Use

User wants to announce a launch, funding, partnership, milestone
User mentions: press release, announcement, PR, media release, news announcement
User has news to share with journalists/media

Instructions

Before Writing

Evaluate Newsworthiness (1-10 scale)
- Timeliness
- Relevance
- Impact
- Specificity
- Proof
If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.
Identify Editorial Angles (2-3 options)
- Product innovation
- Market trend
- Customer outcome
- Industry shift
- Regulatory context
Default to strongest angle if user doesn't choose.

Default Package Output

Headline options (3)
Subheadline options (2)
Press release body (standard format)
Boilerplate
Media contact block
Pitch email (journalist)
FAQ (5-8 questions)
Fact sheet (bullet points)

Required Inputs

Collect these before writing:

Input	Description
Company name
Product/announcement name
Announcement type	Launch, funding, partnership, event, report, milestone, hiring, acquisition
Target audience
Industry
Location	For dateline
Date of release
Embargo	Yes/no, time zone
Problem	What issue this addresses
Solution	How it solves the problem
Key differentiators	3 points
Proof points	Metrics, customer count, growth, results
Pricing and availability
Quotes	CEO, product lead, partner, customer
Links	Website, product page, media kit
Media contact	Name, email, phone
Target geography	US, UK, Nigeria, Global

Press Release Structure

**[HEADLINE]**

*[Subheadline]*

[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How]

[Supporting paragraph 1]

[Quote from company leader]

[Supporting paragraph 2]

[Quote from partner/customer - optional]

[Availability and pricing details]

[Call to action]

**About [Company Name]**
[Boilerplate]

**Media Contact**
[Name]
[Email]
[Phone]

Style Guidelines

Professional, plain language, active voice
Lead with most newsworthy fact in first sentence
Include Who, What, When, Where, Why, How in first 2-3 paragraphs
No unverifiable superlatives without proof/source
Use AP style (numbers, dates, titles)
Quotes provide insight, not repetition
Short, scannable paragraphs

Constraints

Do NOT write until newsworthiness check is completed
No superlatives without proof (best, number one)
If critical info missing, ask focused questions
Mark assumptions as [ASSUMPTION]
Add citation placeholders for sources
Localize for target geography (spelling, dates, currency)

Output Order

Headline options
Subheadline options
Press Release (final draft)
Quotes (if not embedded)
Fact Sheet
FAQ
Boilerplate
Media Contact
Pitch Email (journalist)

Reference

See references/press-release-templates.md for intake form and examples.

---name: press-releasedescription: Creates complete press release packages with newsworthiness evaluation. Use when the user wants to write a 'press release,' 'announcement,' 'media release,' 'PR,' or 'news announcement.'---# Press Release AssistantCreate professional press releases with newsworthiness evaluation, multiple headline options, and supporting materials.## When to Use- User wants to announce a launch, funding, partnership, milestone- User mentions: press release, announcement, PR, media release, news announcement- User has news to share with journalists/media## Instructions### Before Writing1. **Evaluate Newsworthiness** (1-10 scale) - Timeliness - Relevance - Impact - Specificity - Proof If score < 6, ask to revise inputs or confirm proceeding with best-effort draft.2. **Identify Editorial Angles** (2-3 options) - Product innovation - Market trend - Customer outcome - Industry shift - Regulatory context Default to strongest angle if user doesn't choose.## Default Package Output1. **Headline options** (3)2. **Subheadline options** (2)3. **Press release body** (standard format)4. **Boilerplate**5. **Media contact block**6. **Pitch email** (journalist)7. **FAQ** (5-8 questions)8. **Fact sheet** (bullet points)## Required InputsCollect these before writing:| Input | Description ||-------|-------------|| Company name | || Product/announcement name | || Announcement type | Launch, funding, partnership, event, report, milestone, hiring, acquisition || Target audience | || Industry | || Location | For dateline || Date of release | || Embargo | Yes/no, time zone || Problem | What issue this addresses || Solution | How it solves the problem || Key differentiators | 3 points || Proof points | Metrics, customer count, growth, results || Pricing and availability | || Quotes | CEO, product lead, partner, customer || Links | Website, product page, media kit || Media contact | Name, email, phone || Target geography | US, UK, Nigeria, Global |## Press Release Structure```markdown**[HEADLINE]***[Subheadline]*[CITY, STATE] - [DATE] - [Lead paragraph with Who, What, When, Where, Why, How][Supporting paragraph 1][Quote from company leader][Supporting paragraph 2][Quote from partner/customer - optional][Availability and pricing details][Call to action]**About [Company Name]**[Boilerplate]**Media Contact**[Name][Email][Phone]```## Style Guidelines- Professional, plain language, active voice- Lead with most newsworthy fact in first sentence- Include Who, What, When, Where, Why, How in first 2-3 paragraphs- No unverifiable superlatives without proof/source- Use AP style (numbers, dates, titles)- Quotes provide insight, not repetition- Short, scannable paragraphs## Constraints- Do NOT write until newsworthiness check is completed- No superlatives without proof (best, number one)- If critical info missing, ask focused questions- Mark assumptions as [ASSUMPTION]- Add citation placeholders for sources- Localize for target geography (spelling, dates, currency)## Output Order1. Headline options2. Subheadline options3. Press Release (final draft)4. Quotes (if not embedded)5. Fact Sheet6. FAQ7. Boilerplate8. Media Contact9. Pitch Email (journalist)## ReferenceSee `references/press-release-templates.md` for intake form and examples.

Frequently asked questions

Press Release