reaperinvest Content Repurpose
When to Use This Skill
Use this skill when you have:
- A blog post, article, or long-form piece you want to distribute across channels
- A video or podcast transcript you want to turn into written content
- A newsletter issue you want to break into social posts
- Any single piece of content that should become 5-10 pieces across platforms
DO NOT use this skill for creating original content from scratch — this is for repurposing existing content only.
How It Works
EVERY PIECE OF REPURPOSED CONTENT MUST SOUND NATIVE TO ITS PLATFORM — NOT LIKE A COPY-PASTE WITH MINOR EDITS.
Phase 1: Extract the Core
Read the source content and pull out:
- The one big idea — the single takeaway someone should remember
- 3-5 supporting points — arguments, examples, or data that back the big idea
- Quotable lines — phrases that work standalone (stats, bold claims, counterintuitive takes)
- Story elements — any anecdotes, case studies, or personal experiences
- Tactical advice — specific how-to steps, frameworks, or actionable tips
Present this extraction to the user before proceeding:
## Content Core
**Big idea:** [one sentence]
**Supporting points:**
1. [point]
2. [point]
3. [point]
**Best quotes:** [2-3 standalone lines]
**Story elements:** [brief list]
**Tactical takeaways:** [actionable items]
Wait for user confirmation or adjustments before Phase 2.
Phase 2: Repurpose by Channel
Transform the extracted core into each platform format. Default channels (skip any the user doesn't want):
X/Twitter Thread (5-10 tweets)
- Hook tweet: bold claim, surprising stat, or contrarian take — no hashtags on hook
- Each tweet = one idea, under 280 characters
- Use line breaks for readability
- End with a CTA tweet (follow, bookmark, repost)
- Add 1-3 relevant hashtags on final tweet ONLY
Example:
Most people create content once and let it die.
That one blog post you spent 6 hours on? It could become:
- 1 Twitter thread
- 1 LinkedIn post
- 3 Instagram carousels
- 1 newsletter issue
- 2 short-form video scripts
Here's exactly how (thread):
LinkedIn Post (150-300 words)
- Open with a hook line, then a line break
- Short paragraphs (1-3 sentences max)
- Professional but conversational tone
- Include a specific result, number, or lesson
- End with a question to drive comments
- 3-5 hashtags at the bottom
Example:
I stopped creating new content 3 months ago.
My engagement went UP 40%.
Here's what I did instead:
I took my best-performing blog post and turned it into
12 pieces of content across 4 platforms.
Same ideas. Different formats. Wider reach.
The key? Each piece has to feel NATIVE to the platform...
What's your best-performing piece of content? Drop it below.
#ContentStrategy #Solopreneur #ContentRepurposing
Instagram Caption (100-200 words)
- Hook in the first line (this shows before "more")
- Use emoji sparingly as bullet points or section breaks
- Conversational, direct tone
- End with a CTA (save, share, comment)
- 15-25 hashtags in a comment block below, NOT in the caption
Email Newsletter Snippet (200-400 words)
- Subject line: curiosity gap or specific benefit
- Personal opening (1-2 sentences, like writing to a friend)
- Core insight in 2-3 short paragraphs
- One clear CTA (reply, click, try something)
- P.S. line with a secondary hook
Short-Form Video Script (30-60 seconds)
- Hook (first 3 seconds): question, bold statement, or pattern interrupt
- Setup (10 seconds): context for why this matters
- Payoff (15-30 seconds): the key insight or steps
- CTA (5 seconds): follow, comment, or try it
- Include [VISUAL CUE] notes for on-screen text or B-roll
Example:
HOOK: "Stop making new content."
[TEXT ON SCREEN: "The repurposing framework"]
SETUP: "That blog post you spent all week on?
Most people post it once and move on.
Here's what to do instead."
PAYOFF: "Take your one big idea and break it into three parts.
Part one becomes a Twitter thread.
Part two becomes a LinkedIn post.
Part three becomes this — a 30-second video.
Same work. Five times the reach."
CTA: "Follow for more content systems that save you time."
Phase 3: Deliver and Organize
Present all repurposed content in a single organized output:
- Platform sections — each clearly labeled with word/character counts
- Posting order — which piece to post first for maximum cross-platform momentum (typically: Twitter thread > LinkedIn > Email > Instagram > Video)
- Timing suggestion — stagger posts across 3-5 days, not all at once
IMPORTANT: If the user provides a file path, write each platform's content to a separate file:
output/
├── twitter-thread.md
├── linkedin-post.md
├── instagram-caption.md
├── email-snippet.md
└── video-script.md
Recovery
- Source content is too short (under 200 words): Ask the user for additional context or talking points before extracting. Do not pad thin content.
- Source content is off-brand or unclear: Ask the user to clarify their voice, audience, or main point before repurposing.
- User wants a platform not listed: Ask for platform constraints (character limit, tone, format) and create a custom format following the same extract-then-adapt approach.
Anti-Patterns
- DO NOT copy-paste the same text with minor tweaks across platforms
- DO NOT use generic hooks like "Here's what I learned" — every hook must be specific
- DO NOT add hashtags to Twitter hooks or LinkedIn opening lines
- DO NOT exceed platform character/word limits
- DO NOT include links in the repurposed content unless the user specifically provides them