Media Kit Builder
When to Use This Skill
- Pitching brand partnerships or sponsorships
- Responding to "send us your media kit" requests
- Want to professionalize collaboration conversations
- Monetizing content and need standardized pricing
- Applying to influencer networks or talent agencies
Core Principle
A MEDIA KIT SELLS THE AUDIENCE, NOT THE CREATOR. Brands don't pay for your followers — they pay for access to your audience's attention and purchasing behavior.
Workflow
Step 1: Gather Creator Data
Ask: What platforms? Follower/subscriber counts? Average engagement rates? Audience demographics (age, gender, location, interests)? Niche? Past brand collaborations?
Minimum needed: Platform + follower count + niche.
Step 2: Build the Kit
Page 1 — Cover & Bio:
- Professional photo
- Name and tagline
- 2-3 sentence bio
- Key platforms with follower counts
- Contact info
Page 2 — Audience Overview:
- Total reach across platforms
- Demographics breakdown (age, gender, location)
- Audience interests and purchasing behavior
- Top-performing content categories
Page 3 — Performance Metrics:
| Platform |
Followers |
Avg Engagement Rate |
Avg Reach/Post |
Monthly Impressions |
| Instagram |
25,000 |
4.2% |
8,500 |
340,000 |
| YouTube |
12,000 |
6.1% |
15,000 |
180,000 |
| Newsletter |
5,000 |
42% open rate |
2,100 |
8,400 |
Page 4 — Collaboration Options & Rates:
| Deliverable |
Description |
Rate |
| Instagram Post |
In-feed photo/carousel with caption |
$500 |
| Instagram Story Set |
3-5 story frames with link sticker |
$300 |
| YouTube Integration |
60-90 second mention in video |
$1,000 |
| Dedicated YouTube Video |
Full sponsored video |
$2,500 |
| Newsletter Feature |
Dedicated section or full issue |
$750 |
| Bundle: Full Campaign |
Post + Stories + Newsletter |
$1,500 |
Page 5 — Past Collaborations & Testimonials:
- 3-5 brand logos
- 1-2 testimonial quotes from past partners
- Performance highlights from past campaigns
Step 3: Format & Deliver
Create as a clean PDF (2-5 pages). Include both stats and visual examples of past content.
Examples
Example 1: Fitness Content Creator
Bio:
Sarah Chen | @sarahfitlife
Certified personal trainer and nutrition coach helping busy moms get strong without spending hours in the gym. Creator of the 15-Minute Fit Challenge (50K+ participants).
Audience Overview:
- Total Reach: 85,000 across platforms
- Primary Audience: Women 28-42, US-based, household income $75K+
- Key Interest: Home workouts, meal prep, postpartum fitness, activewear
- Purchasing Behavior: 67% have purchased a fitness product based on a creator recommendation in the last 6 months
Rates:
| Deliverable |
Rate |
| Instagram Reel (dedicated) |
$800 |
| Instagram Story Set (3-5 frames) |
$350 |
| YouTube Integration (60s) |
$1,200 |
| Product Review (IG + YouTube) |
$2,000 |
| Brand Ambassador (3 months) |
$4,500/mo |
Example 2: Business/Tech Newsletter Creator
Bio:
Marcus Rivera | The SaaS Breakdown
Weekly newsletter breaking down SaaS business models, growth tactics, and funding rounds for founders and operators. 8,200 subscribers, 45% open rate.
Rates:
| Deliverable |
Rate |
| Newsletter Sponsor (logo + 100-word blurb) |
$400 |
| Dedicated Newsletter Issue |
$1,200 |
| LinkedIn Post (25K followers) |
$600 |
| Podcast Interview + Newsletter Feature |
$1,500 |
Past Collaborations: Notion, Lemon Squeezy, ConvertKit, Beehiiv
Recovery & Fallbacks
- User has small following (<5,000): Focus on engagement rate and niche specificity. A micro-influencer with 3,000 engaged followers in a tight niche is valuable. Lead with engagement metrics, not follower count.
- User doesn't know their rates: Use the 1% rule as a starting point: charge ~1% of your total following per post. Adjust up for high engagement or niche audiences.
- No past brand collaborations: Include personal projects, user testimonials, or content performance screenshots instead. Frame as "Featured Content" not "Past Collaborations."
- User doesn't have analytics access: Walk them through where to find insights on each platform (Instagram Insights, YouTube Studio, newsletter platform analytics).
Constraints
- Keep the media kit to 3-5 pages — busy brand managers won't read more
- Lead with audience data, not personal achievements
- Use real numbers — don't inflate follower counts or engagement rates
- Include clear pricing — "DM for rates" looks unprofessional
- Always include contact info and response timeline
- Update the kit quarterly with fresh metrics
1---2name: media-kit3description: Builds influencer and creator media kits with audience stats, collaboration options, rate cards, and brand alignment sections. Use when a user wants to pitch brand partnerships, needs a professional document to share with sponsors, or is monetizing their content through collaborations.4---56# Media Kit Builder78## When to Use This Skill910- Pitching brand partnerships or sponsorships11- Responding to "send us your media kit" requests12- Want to professionalize collaboration conversations13- Monetizing content and need standardized pricing14- Applying to influencer networks or talent agencies1516## Core Principle1718**A MEDIA KIT SELLS THE AUDIENCE, NOT THE CREATOR. Brands don't pay for your followers — they pay for access to your audience's attention and purchasing behavior.**1920## Workflow2122### Step 1: Gather Creator Data23Ask: What platforms? Follower/subscriber counts? Average engagement rates? Audience demographics (age, gender, location, interests)? Niche? Past brand collaborations?2425**Minimum needed:** Platform + follower count + niche.2627### Step 2: Build the Kit2829**Page 1 — Cover & Bio:**30- Professional photo31- Name and tagline32- 2-3 sentence bio33- Key platforms with follower counts34- Contact info3536**Page 2 — Audience Overview:**37- Total reach across platforms38- Demographics breakdown (age, gender, location)39- Audience interests and purchasing behavior40- Top-performing content categories4142**Page 3 — Performance Metrics:**4344| Platform | Followers | Avg Engagement Rate | Avg Reach/Post | Monthly Impressions |45|----------|-----------|-------------------|----------------|-------------------|46| Instagram | 25,000 | 4.2% | 8,500 | 340,000 |47| YouTube | 12,000 | 6.1% | 15,000 | 180,000 |48| Newsletter | 5,000 | 42% open rate | 2,100 | 8,400 |4950**Page 4 — Collaboration Options & Rates:**5152| Deliverable | Description | Rate |53|------------|-------------|------|54| Instagram Post | In-feed photo/carousel with caption | $500 |55| Instagram Story Set | 3-5 story frames with link sticker | $300 |56| YouTube Integration | 60-90 second mention in video | $1,000 |57| Dedicated YouTube Video | Full sponsored video | $2,500 |58| Newsletter Feature | Dedicated section or full issue | $750 |59| Bundle: Full Campaign | Post + Stories + Newsletter | $1,500 |6061**Page 5 — Past Collaborations & Testimonials:**62- 3-5 brand logos63- 1-2 testimonial quotes from past partners64- Performance highlights from past campaigns6566### Step 3: Format & Deliver67Create as a clean PDF (2-5 pages). Include both stats and visual examples of past content.6869## Examples7071### Example 1: Fitness Content Creator7273**Bio:**74> Sarah Chen | @sarahfitlife75> Certified personal trainer and nutrition coach helping busy moms get strong without spending hours in the gym. Creator of the 15-Minute Fit Challenge (50K+ participants).7677**Audience Overview:**78- **Total Reach:** 85,000 across platforms79- **Primary Audience:** Women 28-42, US-based, household income $75K+80- **Key Interest:** Home workouts, meal prep, postpartum fitness, activewear81- **Purchasing Behavior:** 67% have purchased a fitness product based on a creator recommendation in the last 6 months8283**Rates:**8485| Deliverable | Rate |86|------------|------|87| Instagram Reel (dedicated) | $800 |88| Instagram Story Set (3-5 frames) | $350 |89| YouTube Integration (60s) | $1,200 |90| Product Review (IG + YouTube) | $2,000 |91| Brand Ambassador (3 months) | $4,500/mo |9293### Example 2: Business/Tech Newsletter Creator9495**Bio:**96> Marcus Rivera | The SaaS Breakdown97> Weekly newsletter breaking down SaaS business models, growth tactics, and funding rounds for founders and operators. 8,200 subscribers, 45% open rate.9899**Rates:**100101| Deliverable | Rate |102|------------|------|103| Newsletter Sponsor (logo + 100-word blurb) | $400 |104| Dedicated Newsletter Issue | $1,200 |105| LinkedIn Post (25K followers) | $600 |106| Podcast Interview + Newsletter Feature | $1,500 |107108**Past Collaborations:** Notion, Lemon Squeezy, ConvertKit, Beehiiv109110## Recovery & Fallbacks111112- **User has small following (<5,000):** Focus on engagement rate and niche specificity. A micro-influencer with 3,000 engaged followers in a tight niche is valuable. Lead with engagement metrics, not follower count.113- **User doesn't know their rates:** Use the 1% rule as a starting point: charge ~1% of your total following per post. Adjust up for high engagement or niche audiences.114- **No past brand collaborations:** Include personal projects, user testimonials, or content performance screenshots instead. Frame as "Featured Content" not "Past Collaborations."115- **User doesn't have analytics access:** Walk them through where to find insights on each platform (Instagram Insights, YouTube Studio, newsletter platform analytics).116117## Constraints118119- **Keep the media kit to 3-5 pages** — busy brand managers won't read more120- Lead with audience data, not personal achievements121- Use real numbers — don't inflate follower counts or engagement rates122- Include clear pricing — "DM for rates" looks unprofessional123- Always include contact info and response timeline124- Update the kit quarterly with fresh metrics
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