reaperinvest Wholesale Catalog
When to Use This Skill
Use this skill when you need to:
- Create a wholesale catalog to pitch your products to retail buyers
- Structure tiered pricing with minimum order quantities
- Write product descriptions tailored for B2B retail purchasing decisions
- Build an ordering process that makes it easy for retailers to buy
DO NOT use this skill for consumer-facing product catalogs, dropshipping supplier pages, or internal inventory documents. This is for B2B wholesale sales materials.
Core Principle
A WHOLESALE CATALOG SELLS PROFITABILITY TO THE RETAILER — EVERY PRODUCT DESCRIPTION, PRICE POINT, AND MARGIN NOTE MUST ANSWER: "WILL THIS SELL IN MY STORE AND MAKE ME MONEY?"
Phase 1: Catalog Brief
Required Inputs
| Input | What to Ask | Default |
|---|---|---|
| Product line | "Which products are available for wholesale?" | No default — must be provided |
| Retail price (MSRP) | "What is the suggested retail price for each product?" | No default — must be provided |
| Wholesale pricing | "What wholesale discount do you offer — 50% off MSRP, tiered, other?" | 50% off MSRP |
| Minimum order quantities | "What are your MOQs — per SKU and per order?" | 12 units per SKU, $200 order minimum |
| Target retailers | "What type of stores are you targeting — boutiques, specialty, chains?" | Independent boutiques and specialty shops |
GATE: Confirm product list, pricing, and MOQs before building the catalog.
Phase 2: Catalog Structure
Catalog Layout
## [Brand Name] Wholesale Catalog — [Season/Year]
### Table of Contents
1. Brand Story & Values
2. Product Lines
3. Pricing & MOQs
4. Ordering Information
5. Shipping & Terms
6. Contact
Brand Introduction (1 paragraph)
Write a concise brand story that answers:
- What do you make and why?
- Who is your end customer?
- What makes your products sell well at retail?
- Include any notable press, awards, or retail partnerships
Product Listing Format
For each product:
### [Product Name]
**SKU:** [SKU number]
**MSRP:** $XX.XX
**Wholesale:** $XX.XX (XX% margin for retailer)
**MOQ:** XX units
**Available variants:** [Colors, sizes, flavors]
**Dimensions/Weight:** [For shipping calculations]
**Key selling points:** [2-3 bullet points for the retailer's sales staff]
**Bestseller status:** [Yes/No — call out top performers]
Phase 3: Pricing & Terms
Tiered Pricing Table
## Wholesale Pricing Tiers
| Order Size | Discount off MSRP | Retailer Margin |
|-----------|-------------------|----------------|
| 12-47 units | 50% | 50% |
| 48-99 units | 55% | 55% |
| 100+ units | 60% | 60% |
**Opening order minimum:** $200
**Reorder minimum:** $100
**Payment terms:** Net 30 (after credit approval) or prepay via credit card
Terms & Policies
Include these sections:
- Payment terms — Net 30, COD, prepay options
- Shipping — who pays, estimated costs, carrier preferences
- Damages & returns — defective product policy, no returns on undamaged goods
- MAP policy — Minimum Advertised Price requirements, if applicable
- Exclusivity — territorial or online exclusivity terms, if offered
Phase 4: Ordering & Delivery
Order Form Template
## Wholesale Order Form
**Retailer name:** _______________
**Contact name:** _______________
**Email:** _______________
**Shipping address:** _______________
**Tax ID / Resale certificate #:** _______________
| SKU | Product | Variant | Qty | Unit Price | Line Total |
|-----|---------|---------|-----|-----------|------------|
| | | | | | |
**Subtotal:** ___
**Shipping:** ___
**Total:** ___
**Payment method:** [ ] Net 30 [ ] Credit Card [ ] Prepay
Delivery Information
- Standard lead time for wholesale orders
- Rush order availability and surcharges
- Shipping carrier and method options
- Drop-shipping availability (if offered)
Sell Sheet (One-Pager)
Create a condensed one-page sell sheet for trade shows and sales calls:
- Hero product image
- Top 3-5 SKUs with wholesale pricing
- Key brand differentiators
- QR code linking to full catalog or ordering portal
- Contact information
Anti-Patterns
- Consumer-focused descriptions — retailers do not care about the emotional unboxing experience. They care about margins, sell-through, and reorder rates.
- No MSRP listed — retailers need to see their margin at a glance. Always show both wholesale and suggested retail.
- Hidden MOQs — burying minimums in fine print wastes everyone's time. State them clearly upfront.
- No product photos — wholesale buyers still need to see what they are buying. Include clean product shots.
- Overly complex ordering — if placing an order requires a phone call and three forms, you will lose buyers. Make it simple.
Recovery
- Retailer pushback on pricing: Show the margin math. If 50% margin is not enough, explore volume tiers or exclusive product bundles.
- No wholesale experience: Start with a simple PDF catalog and direct ordering via email. Upgrade to an online portal as volume grows.
- Products not suited for wholesale: Not every product works at wholesale margins. If your COGS is too high for 50% off MSRP, consider a wholesale-specific product line.
- Low initial orders: Offer a risk-free trial — smaller opening order with easy reorder process. Lower the barrier to the first purchase.
- Retailer wants exclusivity: Consider territorial exclusivity in exchange for minimum annual purchase commitments.