Market Report

Market Report — Consolidated Deliverable

Compile the outputs of previous /market skills into one cohesive client-ready report. Markdown by default; PDF with --format pdf.

Pre-flight

1. Scan the project root for any of these artifacts:

   • MARKETING-AUDIT.md
   • LANDING-CRO.md
   • SEO-AUDIT.md
   • BRAND-VOICE.md
   • COMPETITOR-ANALYSIS.md
   • FUNNEL-ANALYSIS.md
   • LAUNCH-PLAN.md

2. If none exist: tell the user they should run /market audit <url> first. Offer to run it.

3. If some exist: use what's there; don't re-analyze unless data is stale or contradictory.

4. Extract scores, findings, and recommendations from each file. Normalize category names across files (they should already match, but verify).

5. Determine the format — --format md (default) or --format pdf.

Report Assembly

Build a JSON data structure that feeds either the Markdown template or the PDF generator:

{
  "url": "https://example.com",
  "brand_name": "Example",
  "date": "YYYY-MM-DD",
  "business_type": "SaaS",
  "overall_score": 62,
  "grade": "D",
  "executive_summary": "2–4 sentences.",
  "categories": {
    "Content & Messaging": {"score": 68, "weight": "25%", "top_finding": "..."},
    "Conversion Optimization": {"score": 52, "weight": "20%", "top_finding": "..."},
    "SEO & Discoverability": {"score": 74, "weight": "20%", "top_finding": "..."},
    "Competitive Positioning": {"score": 48, "weight": "15%", "top_finding": "..."},
    "Brand & Trust": {"score": 70, "weight": "10%", "top_finding": "..."},
    "Growth & Strategy": {"score": 55, "weight": "10%", "top_finding": "..."}
  },
  "findings": [
    {"severity": "Critical", "title": "...", "evidence": "...", "fix": "...", "impact": "..."}
  ],
  "quick_wins": ["..."],
  "medium_term": ["..."],
  "strategic": ["..."],
  "competitors": [
    {"name": "...", "positioning": "...", "pricing": "...", "social_proof": "...", "content": "..."}
  ]
}

Save to /tmp/report_data.json.

Markdown Output (default)

Generate MARKETING-REPORT-<domain>.md using this structure:

# Marketing Report — [Brand]
**URL:** [url]  |  **Business type:** [type]  |  **Date:** [date]

## Overall Score: [X]/100 — Grade [A-F]

[Executive summary — 2–4 sentences.]

## Scores at a Glance
| Category | Score | Weight | Status |
|---|---|---|---|
| Content & Messaging | X | 25% | ... |
| ...

## Key Findings
### 1. [Critical] [Title]
**Evidence:** [quoted]
**Fix:** [specific]
**Impact:** [reasoned]

... repeat ...

## Action Plan
### This Week — Quick Wins
1. ...
### This Month — High-Leverage
1. ...
### This Quarter — Strategic
1. ...

## Competitive Landscape
[If COMPETITOR-ANALYSIS.md exists, include the matrix]

## Methodology
[1 paragraph]

## Appendix
- [Link to MARKETING-AUDIT.md if separate]
- [Link to LANDING-CRO.md if separate]
- etc.

PDF Output (--format pdf)

1. Check reportlab is installed:

   python3 -c "import reportlab" 2>/dev/null || pip3 install reportlab
   

2. Run the generator:

   python3 scripts/generate_pdf_report.py /tmp/report_data.json "MARKETING-REPORT-<domain>.pdf"
   

3. Verify output exists and report file path + size to the user.

4. Clean up: rm /tmp/report_data.json

PDF Contents (generated by the script)

• Cover page with score gauge and grade
• Category bar chart
• Findings table with severity color coding
• Action plan in 3 tiers
• Competitive matrix (if data present)
• Methodology page

When to use Markdown vs PDF

Quality Bar

• Don't fabricate findings to fill gaps. If a category wasn't audited, leave it out or say "not assessed".
• Every score should trace back to an artifact in the project root.
• Round scores to whole numbers.
• The executive summary is the most-read section. Spend disproportionate effort on it.
• If the total score is below 40, don't sugarcoat — but do focus the reader on the 3 highest-leverage fixes, not the 30-item list.