Viral Hooks — 100 formulas, 10 psychology triggers
A library of battle-tested hook structures for short-form video and social posts.
When this skill activates
Activate this skill when the user:
- Pastes a script for a Reel / TikTok / YouTube short / LinkedIn post and wants a hook
- Asks "give me hooks for [topic]" or "write opening lines about [topic]"
- Is brainstorming short-form content and needs scroll-stoppers
- Says
/hooks <topic> or /viral-hooks <topic>
Workflow
Read the script or topic. If the user only gave a topic (no script), ask one short question about the audience or angle, then proceed.
Identify the emotional beat the script naturally fits — curiosity, contrarian, authority, emotional, listicle, question, story, negation, specificity, or confession.
Pick 3 candidate hooks from hooks-database.md. Best practice: mix one stop-scroll category (negation / specificity / question) with one retention category (story / confession / emotional). The third is free pick.
Fill the brackets with the script's specific topic, number, pain point, or audience. Keep filled hooks under 12 words. Make them native to the target platform:
- TikTok / IG → casual, conversational
- LinkedIn → punchy, declarative
- YouTube → title-style, search-friendly
- X → short, contrarian
Return all 3 with category labels and a one-line "best for" note so the user can A/B test or pick the strongest fit.
Output format
HOOK 1 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"
HOOK 2 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"
HOOK 3 — Cat XX [Category Name] · best for [reason]
"<filled-in hook>"
After the 3 hooks, give a one-sentence recommendation on which to lead with and why.
Resources
hooks-database.md — the 100 hook formulas, organized by category, with examples and best-platform tags. Always read this when the skill activates.preview.html — a styled HTML reference users can open in a browser or send to writers.
Workflow tip
The two best hooks per video are usually from different categories. Mix one stop-scroll hook (negation, specificity, question) with one retention hook (story, confession, emotional). The first stops the thumb; the second keeps them watching past 3 seconds.
1---2name: viral-hooks3description: Generate 3 scroll-stopping hook variants for short-form video scripts (Reels, TikTok, YouTube, LinkedIn, X). Use when the user is writing a script for short-form video, asks for hook ideas, needs an opening line for a Reel/post, or pastes a script and wants alternative hooks. Pulls from a library of 100 hook formulas across 10 psychology triggers (curiosity, contrarian, authority, emotional, listicle, question, story, negation, specificity, confession).4---56# Viral Hooks — 100 formulas, 10 psychology triggers78A library of battle-tested hook structures for short-form video and social posts.910## When this skill activates1112Activate this skill when the user:13- Pastes a script for a Reel / TikTok / YouTube short / LinkedIn post and wants a hook14- Asks "give me hooks for [topic]" or "write opening lines about [topic]"15- Is brainstorming short-form content and needs scroll-stoppers16- Says `/hooks <topic>` or `/viral-hooks <topic>`1718## Workflow19201. **Read the script or topic.** If the user only gave a topic (no script), ask one short question about the audience or angle, then proceed.21222. **Identify the emotional beat** the script naturally fits — curiosity, contrarian, authority, emotional, listicle, question, story, negation, specificity, or confession.23243. **Pick 3 candidate hooks** from `hooks-database.md`. Best practice: mix one **stop-scroll** category (negation / specificity / question) with one **retention** category (story / confession / emotional). The third is free pick.25264. **Fill the brackets** with the script's specific topic, number, pain point, or audience. Keep filled hooks under 12 words. Make them native to the target platform:27 - TikTok / IG → casual, conversational28 - LinkedIn → punchy, declarative29 - YouTube → title-style, search-friendly30 - X → short, contrarian31325. **Return all 3** with category labels and a one-line "best for" note so the user can A/B test or pick the strongest fit.3334## Output format3536```37HOOK 1 — Cat XX [Category Name] · best for [reason]38"<filled-in hook>"3940HOOK 2 — Cat XX [Category Name] · best for [reason]41"<filled-in hook>"4243HOOK 3 — Cat XX [Category Name] · best for [reason]44"<filled-in hook>"45```4647After the 3 hooks, give a one-sentence recommendation on which to lead with and why.4849## Resources5051- `hooks-database.md` — the 100 hook formulas, organized by category, with examples and best-platform tags. **Always read this when the skill activates.**52- `preview.html` — a styled HTML reference users can open in a browser or send to writers.5354## Workflow tip5556The two best hooks per video are usually from **different categories**. Mix one stop-scroll hook (negation, specificity, question) with one retention hook (story, confession, emotional). The first stops the thumb; the second keeps them watching past 3 seconds.
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