Copywrite

Configuration

Read .jobops/config.json. If missing, stop with:

JOBOPS NOT CONFIGURED Run /jobops:setup (then /jobops-ic:setup) to initialize your workspace.

Use config.directories.contractor_root for output paths in this skill. Use config.preferences.default_currency for pricing if applicable.

Arguments

I'll generate strategic landing page copy using proven copywriting frameworks and persuasion psychology.

• $1: Page purpose/topic (required) - e.g., consulting-services, saas-product, event-registration
• --tone: Writing tone (optional): professional | casual | bold (default: professional)
• --framework: Copywriting framework (optional): PAS | AIDA | StoryBrand (default: PAS)

Copywriting Frameworks

PAS (Problem-Agitate-Solution) - Default

Best for: Services, consulting, B2B offerings

AIDA (Attention-Interest-Desire-Action)

Best for: Products, e-commerce, direct response

StoryBrand

Best for: Brand building, services, complex offerings

Phase 1: Context Gathering

1.1: Invoke Copywriter Agent

Launch the landing-page-copywriter agent for comprehensive copy development:

Task tool with subagent_type='landing-page-copywriter'

Prompt: Generate landing page copy for [page-purpose] using [framework] framework with [tone] tone.

Context to provide:
- Page purpose: $1
- Target audience (if known)
- Key differentiators
- Desired action/conversion goal
- Any existing brand voice guidelines

1.2: Information Required

The copywriter agent will need (will ask if not provided):

Phase 2: Copy Development

2.1: Headline Formulas

The copywriter will generate headlines using proven formulas:

Result-Based Headlines:

• "Get [Desired Result] in [Timeframe]"
• "[Number] [Audience] Now [Achieve Result]"
• "The [Adjective] Way to [Desired Outcome]"

Problem-Based Headlines:

• "Stop [Pain Point] Forever"
• "Why [Common Approach] Fails (And What Works Instead)"
• "Tired of [Frustration]?"

Curiosity Headlines:

• "The Secret to [Desired Result]"
• "What [Successful People] Know About [Topic]"
• "How [Surprising Method] [Achieves Result]"

2.2: Section-by-Section Copy

Hero Section (3-second hook):

Headline: [Clear value proposition - what they get]
Subheadline: [How they get it + why it matters]
CTA: [Specific action verb + outcome]

Problem Section (Agitation):

Opening: [Acknowledge their current situation]
Pain Points: [3-5 specific frustrations they experience]
Stakes: [What happens if they don't solve this]
Statistics: [Data that validates the problem]

Solution Section (Your Offering):

Transition: [Bridge from problem to solution]
Core Promise: [What you deliver]
Key Benefits: [3-5 benefits, not features]
Proof: [Why this works]

How It Works (Remove Friction):

Step 1: [Simple first action]
Step 2: [What happens next]
Step 3: [Outcome they achieve]

Social Proof (Build Trust):

Testimonials: [Specific results + attribution]
Logos: [Recognizable clients/partners]
Metrics: [Quantified success]
Credentials: [Authority indicators]

CTA Section (Drive Action):

Headline: [Restate value + urgency]
Supporting: [Address final objection]
Primary CTA: [Main action button]
Secondary CTA: [Lower-commitment alternative]
Risk Reversal: [Guarantee or assurance]

Phase 3: Copy Best Practices

3.1: Writing Principles

3.2: Tone Calibration

Professional (default):

• Authoritative but approachable
• Data-driven claims
• Industry terminology appropriate
• Formal but not stiff

Casual:

• Conversational, friendly
• Contractions allowed
• Personality and humor
• Relatable examples

Bold:

• Strong claims with proof
• Direct, challenging
• Urgency and scarcity
• Polarizing (attracts right audience)

3.3: Conversion Psychology

Phase 4: Deliverables

4.1: Copy Document Structure

The copywriter agent will deliver a structured copy document:

# Landing Page Copy: [Page Name]

## Meta Information
- **Title Tag**: [60 characters max]
- **Meta Description**: [155 characters max]

## Hero Section
- **Headline**: [Primary headline]
- **Subheadline**: [Supporting copy]
- **Primary CTA**: [Button text]
- **Secondary CTA**: [Alternative action]

## Problem Section
- **Section Title**: [Problem hook]
- **Opening Copy**: [Pain acknowledgment]
- **Pain Points**:
  1. [Pain point 1]
  2. [Pain point 2]
  3. [Pain point 3]
- **Stakes Copy**: [What's at risk]

## Solution Section
- **Section Title**: [Solution hook]
- **Core Promise**: [What you deliver]
- **Benefits**:
  1. **[Benefit 1 Title]**: [Description]
  2. **[Benefit 2 Title]**: [Description]
  3. **[Benefit 3 Title]**: [Description]

## How It Works
- **Section Title**: [Process hook]
- **Step 1**: [Title] - [Description]
- **Step 2**: [Title] - [Description]
- **Step 3**: [Title] - [Description]

## Social Proof
- **Section Title**: [Credibility hook]
- **Testimonials**:
  - "[Quote]" - [Name, Title, Company]
- **Metrics**: [Key statistics]

## Final CTA
- **Headline**: [Action-oriented]
- **Supporting Copy**: [Final value prop]
- **Primary CTA**: [Main button]
- **Risk Reversal**: [Guarantee copy]

## Alternative Copy Versions
[A/B test variations for key elements]

4.2: Output Location

Copy documents are saved to:

• {config.directories.contractor_root}/landing-pages/{slug}/copy.md

The {slug} is provided by the caller — either the user (e.g., page name/project identifier passed in as $1) or the /create-landing-page orchestrator. The {slug} folder under landing-pages/ is shared with sibling landing-page skills (create-landing-page, copywriting-spec, css-template) — this skill writes copy.md INTO that existing per-slug folder. If the folder does not yet exist, create it: mkdir -p {config.directories.contractor_root}/landing-pages/{slug}.

Example Usage

# Professional consulting services copy using PAS
/landing-page:copywrite consulting-services

# Casual SaaS product copy using AIDA
/landing-page:copywrite saas-onboarding --tone=casual --framework=AIDA

# Bold workshop registration using StoryBrand
/landing-page:copywrite ai-workshop --tone=bold --framework=StoryBrand

# Generate copy for existing page improvement
/landing-page:copywrite services-page-refresh --tone=professional

Now generating landing page copy for $1...