Ad Copywriting Formulas — Advertising Copy Persuasion Formula Library
Proven persuasion formulas, psychological triggers, and per-channel constraint references used by the copywriter agent when writing copy.
subject Agent
copywriter — of Formulaand Pattern Copy Writingin apply.
7vs Formula
1. AIDA (Attention → Interest → Desire → Action)
ad Copy Structure.
|
|
technique |
when ( ) |
| A Attention |
when |
, , vs |
" 7 " |
| I Interest |
|
, Story, |
" whenbetween Design" |
| D Desire |
|
, , before |
"12 in 8% " |
| A Action |
|
, , |
" when 30 " |
** channel**: page, SNS Copy, , video
2. PAS (Problem → Agitate → Solution)
. before adin .
|
|
technique |
when ( SaaS) |
| P Problem |
when |
Targetof Current |
" in 12whenbetween and ?" |
| A Agitate |
amplified |
when and |
" whenin and..." |
| S Solution |
when |
= |
"photography . ric" |
** channel**: search ad, banner,
3. BAB (Before → After → Bridge)
of before Structure.
|
|
technique |
| B Before |
Current () |
" after " |
| A After |
(before) |
"in , and and whenbetween" |
| B Bridge |
() |
"[] " |
** channel**: Brand video, SNS Story, Copy
4. 4Ps (Promise → Picture → Proof → Push)
|
Role |
| Promise |
core — "3 in " |
| Picture |
and Visualization — " and naturally " |
| Proof |
when — " 87% OPIC IM2 " |
| Push |
— " etc. 50% " |
5. SLAP (Stop → Look → Act → Purchase)
digital banner/ .
|
Character limit |
Role |
| S Stop |
5 within |
— number//vs |
| L Look |
15 within |
when — core 1 |
| A Act |
10 within |
Verification — ric |
| P Purchase |
CTA |
before — " when" |
6. FAB (Feature → Advantage → Benefit)
during of Copy conversion.
|
description |
when ( ) |
| F Feature |
|
"40dB " |
| A Advantage |
of of |
"from " |
| B Benefit |
|
" of to" |
7. Star-Chain-Hook
Storytelling .
|
Role |
| Star |
(= Target or ) etc. |
| Chain |
/to |
| Hook |
CTA |
Psychology Trigger Pattern
| Trigger |
|
Copy Pattern |
of |
| **** |
whenbetween |
" ", "48whenbetween " |
|
| **** |
|
" 100", " " |
|
| ** ** |
and |
"50 Selection", " 4.9" |
|
| **** |
before |
"of 95% ", " " |
when |
| **** |
|
" 30", " " |
|
| **** |
of before |
"98% " vs "2% " |
|
| **** |
comparison |
" 89,000 → 39,000" |
|
Per-channel Character limit Reference
search ad
| Platform |
|
vs Character limit |
optimal Character limit |
| Google Ads |
1~3 |
30 |
20~25 |
| Google Ads |
description 1~2 |
90 |
60~80 |
| SA |
|
15 |
12~14 |
| SA |
description |
45 |
35~40 |
SNS ad
| Platform |
element |
vs |
optimal |
| Meta (FB/IG) |
Text |
|
125 ( before) |
| Meta |
line |
40 |
27 |
|
|
25 |
20 |
|
description |
45 |
35 |
video ad
| type |
whenbetween |
core Message when |
() |
|
6seconds |
0~3seconds |
10~15 |
| st |
15seconds |
0~5seconds ( before) |
30~40 |
| st |
30seconds |
0~5seconds |
60~80 |
CTA Pattern Library
|
|
duringbetween |
|
| Information |
" " |
" " |
" Verification" |
|
" when" |
"" |
" " |
| before |
"in " |
" " |
" " |
| to |
" to" |
" " |
" " |
|
"of" |
" " |
" " |
of st
1---2name: ad-copywriting-formulas3description: ad Copy Writing when Verification Formula(AIDA, PAS, BAB, 4Ps, SLAP, FAB)and Per-channel Character limit , Psychology Trigger Pattern Copy Extended Skill. 'Copy Formula', 'line Formula', ' Framework', 'AIDA application', 'PAS Copy', 'CTA Pattern' etc. Copy Writingof Structure . , Copy Writing Campaign total Planning of .4---56# Ad Copywriting Formulas — Advertising Copy Persuasion Formula Library78Proven persuasion formulas, psychological triggers, and per-channel constraint references used by the copywriter agent when writing copy.910## subject Agent1112`copywriter` — of Formulaand Pattern Copy Writingin apply.1314## 7vs Formula1516### 1. AIDA (Attention → Interest → Desire → Action)17 ad Copy Structure.1819| | | technique | when ( ) |20|------|------|------|------------------|21| **A** Attention | when | , , vs | " 7 " |22| **I** Interest | | , Story, | " whenbetween Design" |23| **D** Desire | | , , before | "12 in 8% " |24| **A** Action | | , , | " when 30 " |2526** channel**: page, SNS Copy, , video 2728### 2. PAS (Problem → Agitate → Solution)29 . before adin .3031| | | technique | when ( SaaS) |32|------|------|------|-----------------|33| **P** Problem | when | Targetof Current | " in 12whenbetween and ?" |34| **A** Agitate | amplified | when and | " whenin and..." |35| **S** Solution | when | = | "photography . ric" |3637** channel**: search ad, banner, 3839### 3. BAB (Before → After → Bridge)40of before Structure.4142| | | technique |43|------|------|------|44| **B** Before | Current () | " after " |45| **A** After | (before) | "in , and and whenbetween" |46| **B** Bridge | () | "[] " |4748** channel**: Brand video, SNS Story, Copy4950### 4. 4Ps (Promise → Picture → Proof → Push)5152| | Role |53|------|------|54| **Promise** | core — "3 in " |55| **Picture** | and Visualization — " and naturally " |56| **Proof** | when — " 87% OPIC IM2 " |57| **Push** | — " etc. 50% " |5859### 5. SLAP (Stop → Look → Act → Purchase)60digital banner/ .6162| | Character limit | Role |63|------|--------|------|64| **S** Stop | 5 within | — number//vs |65| **L** Look | 15 within | when — core 1 |66| **A** Act | 10 within | Verification — ric |67| **P** Purchase | CTA | before — " when" |6869### 6. FAB (Feature → Advantage → Benefit)70 during of Copy conversion.7172| | description | when ( ) |73|------|------|--------------------------|74| **F** Feature | | "40dB " |75| **A** Advantage | of of | "from " |76| **B** Benefit | | " of to" |7778### 7. Star-Chain-Hook79Storytelling .8081| | Role |82|------|------|83| **Star** | (= Target or ) etc. |84| **Chain** | /to |85| **Hook** | CTA |8687## Psychology Trigger Pattern8889| Trigger | | Copy Pattern | of |90|--------|---------|----------|---------|91| **** | whenbetween | " ", "48whenbetween " | |92| **** | | " 100", " " | |93| ** ** | and | "50 Selection", " 4.9" | |94| **** | before | "of 95% ", " " | when |95| **** | | " 30", " " | |96| **** | of before | "98% " vs "2% " | |97| **** | comparison | " 89,000 → 39,000" | |9899## Per-channel Character limit Reference100101### search ad102| Platform | | vs Character limit | optimal Character limit |103|--------|------|-----------|-----------|104| Google Ads | 1~3 | 30 | 20~25 |105| Google Ads | description 1~2 | 90 | 60~80 |106| SA | | 15 | 12~14 |107| SA | description | 45 | 35~40 |108109### SNS ad110| Platform | element | vs | optimal |111|--------|------|------|------|112| Meta (FB/IG) | Text | | 125 ( before) |113| Meta | line | 40 | 27 |114| | | 25 | 20 |115| | description | 45 | 35 |116117### video ad118| type | whenbetween | core Message when | () |119|------|------|----------------|---------------|120| | 6seconds | 0~3seconds | 10~15 |121| st | 15seconds | 0~5seconds ( before) | 30~40 |122| st | 30seconds | 0~5seconds | 60~80 |123124## CTA Pattern Library125126| | | duringbetween | |127|------|----------|------|----------|128| Information | " " | " " | " Verification" |129| | " when" | "" | " " |130| before | "in " | " " | " " |131| to | " to" | " " | " " |132| | "of" | " " | " " |133134## of st135136- [ ] "", "", "" etc. expression — 137- [ ] "", "", "" — expressionto substitution138- [ ] "~and", "~in " — of/ whenad Verification139- [ ] comparison ad — comparison subject/ when 140- [ ] when — , 141- [ ] "" — ( etc.) when142- [ ] after/ — and between when
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