Advertising Campaign — Advertising Campaign Full Production Pipeline
An agent team collaborates to generate advertising campaign target analysis, copy, creative, and media plans all at once.
Execution Mode
Agent Team — 5 members communicate directly via SendMessage and cross-validate each other's work.
Agent Composition
| Agent |
File |
Role |
Type |
| market-analyst |
.claude/agents/market-analyst.md |
Target Segmentation, Competitive Analysis, Insight Extraction |
general-purpose |
| copywriter |
.claude/agents/copywriter.md |
line, Copy, CTA Writing |
general-purpose |
| creative-director |
.claude/agents/creative-director.md |
Visual Concept, Storyboard, Image |
general-purpose |
| media-planner |
.claude/agents/media-planner.md |
channel , Budget allocation, Schedule |
general-purpose |
| campaign-reviewer |
.claude/agents/campaign-reviewer.md |
cross-validate, Verification |
general-purpose |
Workflow
Phase 1: Preparation (Performed Directly by the Orchestrator)
- Extract from user input:
- /: ad subject
- Campaign goal: //before/
- Budget (Selection): Budget Budget
- between (Selection): Campaign between
- channel (Selection): channel
- ** File** (Selection): Copy, Brand Guide etc.
_workspace/ to in generate- Organize input and save to
_workspace/00_input.mdin save
- If existing files are present
_workspace/, copy to _workspace/ and skip the corresponding Phase
- Based on the scope of the request determine the execution mode ( " per mode" )
Phase 2: Team Assembly and Execution
compositionand . between of relationship and :
| sequence |
|
|
of |
|
| 1 |
market·Target Analysis |
analyst |
None |
_workspace/01_market_analysis.md |
| 2 |
ad Copy Writing |
copywriter |
1 |
_workspace/02_ad_copy.md |
| 3a |
Creative Design |
creative |
1, 2 |
_workspace/03_creative_concept.md |
| 3b |
|
planner |
1, 2 |
_workspace/04_media_plan.md |
| 4 |
Campaign Review |
reviewer |
2, 3a, 3b |
_workspace/05_review_report.md |
3a(Creative)and 3b() executed in parallel. 1(Analysis)and 2(Copy)in ofto Copy after whenin when .
Inter-team communication flow:
- analyst complete -> copywriterTo Target Insight·USP before, creativeTo Visual before, plannerTo consumption Pattern before
- copywriter complete -> creativeTo line·to before (Copy-Visual Integration), plannerTo Per-channel Copy before
- creative complete -> plannerTo · Information before
- reviewer cross-validate. 🔴 Must Fix when AgentTo → → Verification (vs 2)
Phase 3: Integration and Final Deliverables
Reviewof based on :
_workspace/ within File verify- from the review report 🔴 Must Fix reflected verify
- summary To :
- market·Target Analysis —
01_market_analysis.md
- ad Copy —
02_ad_copy.md
- Creative Concept —
03_creative_concept.md
- —
04_media_plan.md
- Review —
05_review_report.md
Modes by Task Scale
of in Agent :
| Pattern |
mode |
Agent |
| "ad Campaign Planning", " Campaign" |
Full Pipeline |
5 All |
| "ad Copy " |
Copy mode |
analyst + copywriter + reviewer |
| " Copyto Creative " ( Copy) |
Creative mode |
creative + reviewer |
| " " |
** mode** |
analyst + planner + reviewer |
| " Campaign " |
Review mode |
reviewer only |
Using Existing Files: Copy, Brand Guide etc. File , copy the files to _workspace/of in and of Agent .
Data Transfer Protocol
| Strategy |
|
|
| File-Based |
_workspace/ |
Storing and sharing major deliverables |
| Message-Based |
SendMessage |
Real-time delivery of key information, revision requests |
| Task-Based |
TaskCreate/TaskUpdate |
Progress tracking, dependency management |
File naming convention: {}_{Agent}_{}.{}
Error Handling
| in type |
Strategy |
| web search |
Analysis based on , in the report " " when |
| Image |
Text Conceptto , Gemini Prompt when |
| Agent failure |
1 retry -> if still fails, proceed without that deliverable, note omission in review report |
| RED found in review |
Request revision from relevant agent -> rework -> re-verify (up to 2 times) |
| Budget |
3 when(500/1,000/3,000)to Writing |
Test Scenarios
Normal Flow
Prompt: " when digital ad Campaign Planning. Budget 2,000, between 4"
Expected Result:
- market Analysis: Competitive Analysis 3 , Target Persona 2,
- Copy: banner+SNS++video Per-channel Copy , to 3
- Creative: Visual Concept + A/B + Storyboard + Image when
- : Per-channel Budget allocation, 4 lean, KPI goal
- Review: matrix before Verification
Existing File Utilization Flow
Prompt: " Brand Guideand Copy based on banner Creative " + File
Expected Result:
- Copy
_workspace/02_ad_copy.mdto
- Creative mode: creative + reviewer
- analyst, copywriter, planner
Error Flow
Prompt: "ad Copy , "
Expected Result:
- Copy modeto before (analyst + copywriter + reviewer)
- Target to Analysis Target 3 Suggestion after
- Review in the report "Creative/ " when
Extended Skills per Agent
per Agentof before Extended Skill:
|
subject Agent |
Role |
ad-copywriting-formulas |
copywriter |
AIDA/PAS/BAB/4Ps Formula, Psychology Trigger, Per-channel Character limit |
media-mix-calculator |
media-planner |
GRP/CPM/ROAS Calculation Formula, Budget allocation Model, Per-channel Benchmark |
1---2name: advertising-campaign3description: ad Campaignof TargetAnalysis, Copy, Creative Design, an agent team collaborates to in Campaign line. 'ad Campaign Planning', 'ad Copy ', ' ', 'banner ad ', ' ad Planning', 'search ad ', 'Target Analysis', 'ad Creative', 'SNS ad Strategy' etc. ad Campaign production beforein . Copy Creative casein Review . , ad Platform(Google Ads, Meta Business Suite) API , whenbetween and vswhen , ad production(/illustration) of .4---56# Advertising Campaign — Advertising Campaign Full Production Pipeline78An agent team collaborates to generate advertising campaign target analysis, copy, creative, and media plans all at once.910## Execution Mode1112**Agent Team** — 5 members communicate directly via SendMessage and cross-validate each other's work.1314## Agent Composition1516| Agent | File | Role | Type |17|---------|------|------|------|18| market-analyst | `.claude/agents/market-analyst.md` | Target Segmentation, Competitive Analysis, Insight Extraction | general-purpose |19| copywriter | `.claude/agents/copywriter.md` | line, Copy, CTA Writing | general-purpose |20| creative-director | `.claude/agents/creative-director.md` | Visual Concept, Storyboard, Image | general-purpose |21| media-planner | `.claude/agents/media-planner.md` | channel , Budget allocation, Schedule | general-purpose |22| campaign-reviewer | `.claude/agents/campaign-reviewer.md` | cross-validate, Verification | general-purpose |2324## Workflow2526### Phase 1: Preparation (Performed Directly by the Orchestrator)27281. Extract from user input:29 - **/**: ad subject30 - **Campaign goal**: //before/31 - **Budget** (Selection): Budget Budget32 - **between** (Selection): Campaign between33 - **channel** (Selection): channel34 - ** File** (Selection): Copy, Brand Guide etc.352. `_workspace/` to in generate363. Organize input and save to `_workspace/00_input.md`in save374. If existing files are present `_workspace/`, copy to _workspace/ and skip the corresponding Phase385. Based on the scope of the request **determine the execution mode** ( " per mode" )3940### Phase 2: Team Assembly and Execution4142 compositionand . between of relationship and :4344| sequence | | | of | |45|------|------|------|------|--------|46| 1 | market·Target Analysis | analyst | None | `_workspace/01_market_analysis.md` |47| 2 | ad Copy Writing | copywriter | 1 | `_workspace/02_ad_copy.md` |48| 3a | Creative Design | creative | 1, 2 | `_workspace/03_creative_concept.md` |49| 3b | | planner | 1, 2 | `_workspace/04_media_plan.md` |50| 4 | Campaign Review | reviewer | 2, 3a, 3b | `_workspace/05_review_report.md` |5152 3a(Creative)and 3b() **executed in parallel**. 1(Analysis)and 2(Copy)in ofto Copy after whenin when .5354**Inter-team communication flow:**55- analyst complete -> copywriterTo Target Insight·USP before, creativeTo Visual before, plannerTo consumption Pattern before56- copywriter complete -> creativeTo line·to before (Copy-Visual Integration), plannerTo Per-channel Copy before57- creative complete -> plannerTo · Information before58- reviewer cross-validate. 🔴 Must Fix when AgentTo → → Verification (vs 2)5960### Phase 3: Integration and Final Deliverables6162Reviewof based on :63641. `_workspace/` within File verify652. from the review report 🔴 Must Fix reflected verify663. summary To :67 - market·Target Analysis — `01_market_analysis.md`68 - ad Copy — `02_ad_copy.md`69 - Creative Concept — `03_creative_concept.md`70 - — `04_media_plan.md`71 - Review — `05_review_report.md`7273## Modes by Task Scale7475 of in Agent :7677| Pattern | mode | Agent |78|----------------|----------|-------------|79| "ad Campaign Planning", " Campaign" | **Full Pipeline** | 5 All |80| "ad Copy " | **Copy mode** | analyst + copywriter + reviewer |81| " Copyto Creative " ( Copy) | **Creative mode** | creative + reviewer |82| " " | ** mode** | analyst + planner + reviewer |83| " Campaign " | **Review mode** | reviewer only |8485**Using Existing Files**: Copy, Brand Guide etc. File , copy the files to `_workspace/`of in and of Agent .8687## Data Transfer Protocol8889| Strategy | | |90|------|------|------|91| File-Based | `_workspace/` | Storing and sharing major deliverables |92| Message-Based | SendMessage | Real-time delivery of key information, revision requests |93| Task-Based | TaskCreate/TaskUpdate | Progress tracking, dependency management |9495File naming convention: `{}_{Agent}_{}.{}`9697## Error Handling9899| in type | Strategy |100|----------|------|101| web search | Analysis based on , in the report " " when |102| Image | Text Conceptto , Gemini Prompt when |103| Agent failure | 1 retry -> if still fails, proceed without that deliverable, note omission in review report |104| RED found in review | Request revision from relevant agent -> rework -> re-verify (up to 2 times) |105| Budget | 3 when(500/1,000/3,000)to Writing |106107## Test Scenarios108109### Normal Flow110**Prompt**: " when digital ad Campaign Planning. Budget 2,000, between 4"111**Expected Result**:112- market Analysis: Competitive Analysis 3 , Target Persona 2, 113- Copy: banner+SNS++video Per-channel Copy , to 3114- Creative: Visual Concept + A/B + Storyboard + Image when115- : Per-channel Budget allocation, 4 lean, KPI goal116- Review: matrix before Verification117118### Existing File Utilization Flow119**Prompt**: " Brand Guideand Copy based on banner Creative " + File 120**Expected Result**:121- Copy `_workspace/02_ad_copy.md`to 122- Creative mode: creative + reviewer 123- analyst, copywriter, planner 124125### Error Flow126**Prompt**: "ad Copy , "127**Expected Result**:128- Copy modeto before (analyst + copywriter + reviewer)129- Target to Analysis Target 3 Suggestion after 130- Review in the report "Creative/ " when131132## Extended Skills per Agent133134per Agentof before Extended Skill:135136| | subject Agent | Role |137|------|-------------|------|138| `ad-copywriting-formulas` | copywriter | AIDA/PAS/BAB/4Ps Formula, Psychology Trigger, Per-channel Character limit |139| `media-mix-calculator` | media-planner | GRP/CPM/ROAS Calculation Formula, Budget allocation Model, Per-channel Benchmark |
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