Brand Identity

Brand Identity — Full Brand Identity Design Pipeline

Collaboratively design a brand's strategy, naming, verbal identity, and visual identity through an agent team, all in one pass.

Execution Mode

Agent Team — Five agents communicate directly via SendMessage and cross-validate each other's work.

Agent Roster

Workflow

Phase 1: Preparation (Performed Directly by the Orchestrator)

1. Extract from user input:
   • Business Domain: What product/service?
   • Target Customer (optional): Core customer segment
   • Competitors (optional): Brands to benchmark
   • Brand Direction (optional): Desired image, keywords
   • Existing Elements (optional): Already-finalized brand name, colors, etc.
2. Create the _workspace/ directory at the project root
3. Organize the input and save it to _workspace/00_input.md
4. If existing files are available, copy them to _workspace/ and skip the corresponding phase
5. Determine the execution mode based on the scope of the request

Phase 2: Team Assembly and Execution

Tasks 3a (verbal) and 3b (visual) run in parallel. Both depend on Task 2 (naming), so they can start simultaneously once naming is complete.

Inter-agent communication flow:

• brand-strategist completes -> delivers essence, archetype, and competitive analysis to naming-specialist; mission/vision/target to copywriter; archetype and positioning to visual-director
• naming-specialist completes -> delivers TOP 5 names + meanings to copywriter; visual characteristics of names to visual-director
• copywriter <-> visual-director: coordinate tone and manner with visual mood for consistency
• reviewer cross-validates all deliverables. On RED Must Fix findings, sends revision requests to the relevant agent -> rework -> re-validate (up to 2 cycles)

Phase 3: Integration and Final Deliverables

1. Verify all files in _workspace/
2. Confirm that all RED Must Fix items from the review report have been addressed
3. Report the final summary to the user:
   • Brand strategy — 01_brand_strategy.md
   • Naming candidates — 02_naming_candidates.md
   • Verbal identity — 03_verbal_identity.md
   • Visual identity — 04_visual_identity.md
   • Review report — 05_review_report.md

Execution Modes by Scope

Using Existing Files: If the user provides an existing brand name, guidelines, etc., copy them to _workspace/ and skip the corresponding phase.

Data Transfer Protocol

File naming convention: {order_number}_{deliverable}.{extension}

Error Handling

Test Scenarios

Normal Flow

Prompt: "I want to create an eco-friendly household goods brand. Targeting women aged 20-30, premium positioning. Design the brand identity." Expected Result:

• Strategy: Eco-friendly market analysis, 3+ competitive benchmarks, persona, archetype (Caregiver/Explorer)
• Naming: 10+ candidates narrowed to TOP 5, domain/trademark review, evaluation matrix
• Verbal: 5+ slogans, tagline, brand story (3 versions), tone and manner guide
• Visual: Color palette (nature tones), typography, 2+ logo concepts, application examples
• Review: Consistency score, alignment matrix, touchpoint simulation

Existing File Flow

Prompt: "The brand name is 'Greenleaf.' Create a slogan and visual guidelines." Expected Result:

• Record existing name in _workspace/02_naming_candidates.md
• Merged verbal + visual mode: deploy copywriter + visual-director + identity-reviewer
• brand-strategist builds minimal strategy only; naming-specialist is skipped

Error Flow

Prompt: "Create a brand, any field is fine" Expected Result:

• Strategist proposes 3 business domains + positioning directions
• Proceed with full pipeline after user selection
• Review report notes "Proceeded based on user selection"

Agent Extension Skills

Each agent leverages the following extension skills to enhance deliverable quality: