revfactory Media Response Templates — media response template
press-release-writer / qa-preparer agent media response document quality tablelevel.
press release structure (un-)
1. person — core companyactual 1sentence
2. from — report information 1sentence
3. (1) — 5W1H summary
4. body text (2~3) — detailed companyactual, response, person
5. CEO/versustable comment — official persondocument
6. response action — specific action plan
7. boilerplate — company items
8. annual — promotion person responsible
crisis press release template
# [companypeople], [crisis companyplan] regarding official presentation
**[when], [date]** — [companypeople] [date/time] occurrenceKorean [companyplan summary] and
relatedto next and as official .
[companypeople] [companyplan] [persondegreeKorean timing] persondegree, i.e.when [initial response
action] implementation.
currentto identifydone companyactual next and :
- [companyactual 1]
- [companyactual 2]
- [companyactual 3]
[CEO/versustable name], "[persondocument — /company and tablecurrent, response degree,
re- degree approx.within]" .
[companypeople] next and action implementation during:
1. [action 1]
2. [action 2]
3. [action 3]
after addition information [channel] through planwithinto do example.
---
[company items boilerplate]
**media document**: [person responsible name], [email], [before]
Q&A when design
Q&A category
| category | expected question number | priority |
|---|---|---|
| companyactual total | 5~10items | |
| cause/responsibility | 5~8items | High |
| /impact | 5~8items | High |
| response/action | 5~7items | duringbetween |
| re- degree | 3~5items | duringbetween |
| legal problem | 3~5items | week |
| /personcompany | 3~5items | Low |
Q&A answer structure (ABT)
A (Acknowledge): question person
B (Bridge): core message beforeexchange
T (Tell): preparationdone message deliver
examplewhen:
Q: "company cause ?"
A: "current Korean cause research during."
B: "confirmdone companyactual ,"
T: "[specific companyactual], [research schedule]to result ."
risk question response strategy
| question type | strategy | examplewhen answer |
|---|---|---|
| also | companyactual only answer | "confirmdone companyactual only number " |
| comparison question | comparison department | "current situation duringand " |
| emotion specialist | empathy after beforeexchange | "minute . current ..." |
| legal | confirm | "team review after answer" |
| Off the record | department | "all on the record" |
basisspecialist checklist
companybefore preparation
- presentationdocument (5minute within)
- Q&A when (30document or more)
- versusperson rehearsal (minimum 2)
- prohibited/weekmatters list
- background material (Fact Sheet)
- venue/time/
prohibited tablecurrent
| prohibited tablecurrent | versus tablecurrent |
|---|---|
| "comment" | "current confirm during, identify after planwithin" |
| "Off the record" | usage prohibited |
| "itemspersonquality as..." | "official ..." |
| "100% planbefore" | "possibleKorean all action and " |
| "responsibility " | "cause research during, result according to action" |
media response
platformby response guide
| platform | tone | response within also | |
|---|---|---|---|
| Twitter/X | between, official | 280specialist | 1time within |
| detailed, empathy | 500specialist | 2time within | |
| week+ | 2200specialist | 4time within | |
| blog | detailed description | limitation None | 6time within |
| naturepeople | 2~3minute | 12time within |
quality checklist
| item | standard |
|---|---|
| companyactual accuracy | /current confirm complete |
| tone | crisis type tone |
| Q&A | 30document or more, ABT structure |
| prohibited tablecurrent | prohibited list number |
| consistency | all channel message day |
| afterwithin plan | next timing specify |