Pricing Strategy — Pricing Strategy Full Pipeline
An agent team collaborates to derive optimal pricing through cost, competitive, value, and simulation analysis.
Execution Mode
Agent Team — 5 members communicate directly via SendMessage and perform cross-validation.
Agent Composition
| Agent |
File |
Role |
Type |
| cost-analyst |
.claude/agents/cost-analyst.md |
Cost structure, BEP, margin |
general-purpose |
| competitive-analyst |
.claude/agents/competitive-analyst.md |
Competitive pricing, positioning |
general-purpose |
| value-assessor |
.claude/agents/value-assessor.md |
Value-based pricing, WTP, segments |
general-purpose |
| pricing-simulator |
.claude/agents/pricing-simulator.md |
Scenarios, elasticity, P&L |
general-purpose |
| pricing-reviewer |
.claude/agents/pricing-reviewer.md |
Cross-validation, numerical consistency |
general-purpose |
Workflow
Phase 1: Preparation (Performed directly by orchestrator)
- Extract from user input:
- Product/Service Information: Type, features, target customers
- Cost Data (optional): Known cost items
- Competitive Information (optional): Known competitors, prices
- Objectives: Revenue targets, market share targets, margin targets
- Create
_workspace/ directory at the project root
- Organize the input and save to
_workspace/00_input.md
- If existing files are provided, copy them to
_workspace/ and skip the corresponding Phase
Phase 2: Team Assembly and Execution
| Order |
Task |
Assigned To |
Dependencies |
Deliverable |
| 1a |
Cost Analysis |
cost-analyst |
None |
_workspace/01_cost_analysis.md |
| 1b |
Competitive Pricing Analysis |
competitive-analyst |
None |
_workspace/02_competitive_pricing.md |
| 2 |
Value-Based Pricing |
value-assessor |
Tasks 1a, 1b |
_workspace/03_value_pricing.md |
| 3 |
Pricing Simulation |
pricing-simulator |
Tasks 1a, 1b, 2 |
_workspace/04_pricing_simulation.md |
| 4 |
Pricing Review |
pricing-reviewer |
Tasks 1a, 1b, 2, 3 |
_workspace/05_review_report.md |
Tasks 1a (Cost) and 1b (Competitive) are executed in parallel. Both can start simultaneously as they have no initial dependencies.
Inter-team Communication Flow:
- cost-analyst completes → delivers price floor to competitive-analyst, delivers cost structure to value-assessor
- competitive-analyst completes → delivers competitive price range to value-assessor
- value-assessor completes → delivers WTP and pricing model recommendations to pricing-simulator
- pricing-simulator completes → delivers all documents to pricing-reviewer
- pricing-reviewer cross-validates all deliverables. If 🔴 Must Fix items are found, sends revision requests to the relevant agent → rework → re-validate (up to 2 times)
Phase 3: Integration and Final Deliverables
- Verify all files in
_workspace/
- Confirm that all 🔴 Must Fix items from the review report have been addressed
- Report the final summary to the user
Execution Modes by Request Scale
| User Request Pattern |
Execution Mode |
Agents Deployed |
| "Build a pricing strategy", "Full pricing analysis" |
Full Pipeline |
All 5 |
| "Just do a cost analysis" |
Cost Mode |
cost-analyst + reviewer |
| "Research competitive pricing" |
Competitive Mode |
competitive-analyst + reviewer |
| "Run a pricing simulation" (with data) |
Simulation Mode |
pricing-simulator + reviewer |
| "Review this pricing strategy" |
Review Mode |
reviewer only |
Data Transfer Protocol
| Strategy |
Method |
Purpose |
| File-based |
_workspace/ directory |
Storing and sharing main deliverables |
| Message-based |
SendMessage |
Real-time key information transfer, revision requests |
Error Handling
| Error Type |
Strategy |
| Insufficient cost data |
Estimate based on industry benchmarks, tag as "estimates" |
| Competitor pricing undisclosed |
Estimate using industry average range, tag as "undisclosed pricing" |
| Web search failure |
Work from general knowledge, note "data limited" |
| Agent failure |
Retry once → if still fails, proceed without that deliverable |
| 🔴 found in review |
Send revision request to the relevant agent → rework → re-validate (up to 2 times) |
| Numerical contradiction found |
Request numerical reconciliation from all related agents |
Test Scenarios
Normal Flow
Prompt: "I need to set the price for a B2B SaaS project management tool. Server costs are $15K/month, dev team labor is $230K/month. Competitors are Asana and Monday.com. Target ARR of $7.5M within 1 year."
Expected Results:
- Cost: SaaS cost structure analysis, per-user unit cost, BEP
- Competitive: Asana/Monday pricing structure research, feature-price comparison
- Value: PM tool value drivers (time savings, collaboration efficiency), segment WTP
- Simulation: 3 scenario P&L, path to $7.5M ARR
- Review: All figures cross-validated
Existing File Utilization Flow
Prompt: "I've already done the cost analysis. Just do competitive analysis and pricing decision" + cost file attached
Expected Results:
- Copy cost file to
_workspace/01_cost_analysis.md
- Skip cost-analyst and deploy competitive-analyst + value-assessor + simulator + reviewer
Error Flow
Prompt: "Set the price for our app"
Expected Results:
- Insufficient product info → ask follow-up questions about product type/target/features
- If only minimal info provided, present an industry-average-based price range
- Include note: "More precise analysis possible with additional data"
Agent Extension Skills
Extension skills that enhance agent domain expertise:
| Skill |
File |
Target Agents |
Role |
| psm-analyzer |
.claude/skills/psm-analyzer/skill.md |
value-assessor, pricing-simulator |
Van Westendorp PSM 4 questions, intersection derivation, Gabor-Granger supplement, segment analysis |
| price-elasticity-calculator |
.claude/skills/price-elasticity-calculator/skill.md |
pricing-simulator, competitive-analyst |
PED/XED formulas, optimal price derivation, scenario simulation, price increase strategy |
1---2name: pricing-strategy3description: A full pipeline that systematizes product/service pricing strategy through cost analysis, competitive pricing, value-based pricing, and simulation. Use this skill for requests like 'build a pricing strategy', 'set the price', 'pricing strategy', 'cost analysis', 'competitive pricing research', 'pricing simulation', 'pricing model design', 'create a pricing plan', 'SaaS pricing', 'subscription model design', and other pricing strategy needs. Also supports analysis and optimization when existing cost data or pricing information is available. However, accounting ledger preparation, tax calculations, payment system development, and real-time dynamic pricing engine construction are outside the scope of this skill.4---56# Pricing Strategy — Pricing Strategy Full Pipeline78An agent team collaborates to derive optimal pricing through cost, competitive, value, and simulation analysis.910## Execution Mode1112**Agent Team** — 5 members communicate directly via SendMessage and perform cross-validation.1314## Agent Composition1516| Agent | File | Role | Type |17|-------|------|------|------|18| cost-analyst | `.claude/agents/cost-analyst.md` | Cost structure, BEP, margin | general-purpose |19| competitive-analyst | `.claude/agents/competitive-analyst.md` | Competitive pricing, positioning | general-purpose |20| value-assessor | `.claude/agents/value-assessor.md` | Value-based pricing, WTP, segments | general-purpose |21| pricing-simulator | `.claude/agents/pricing-simulator.md` | Scenarios, elasticity, P&L | general-purpose |22| pricing-reviewer | `.claude/agents/pricing-reviewer.md` | Cross-validation, numerical consistency | general-purpose |2324## Workflow2526### Phase 1: Preparation (Performed directly by orchestrator)27281. Extract from user input:29 - **Product/Service Information**: Type, features, target customers30 - **Cost Data** (optional): Known cost items31 - **Competitive Information** (optional): Known competitors, prices32 - **Objectives**: Revenue targets, market share targets, margin targets332. Create `_workspace/` directory at the project root343. Organize the input and save to `_workspace/00_input.md`354. If existing files are provided, copy them to `_workspace/` and skip the corresponding Phase3637### Phase 2: Team Assembly and Execution3839| Order | Task | Assigned To | Dependencies | Deliverable |40|-------|------|-------------|-------------|-------------|41| 1a | Cost Analysis | cost-analyst | None | `_workspace/01_cost_analysis.md` |42| 1b | Competitive Pricing Analysis | competitive-analyst | None | `_workspace/02_competitive_pricing.md` |43| 2 | Value-Based Pricing | value-assessor | Tasks 1a, 1b | `_workspace/03_value_pricing.md` |44| 3 | Pricing Simulation | pricing-simulator | Tasks 1a, 1b, 2 | `_workspace/04_pricing_simulation.md` |45| 4 | Pricing Review | pricing-reviewer | Tasks 1a, 1b, 2, 3 | `_workspace/05_review_report.md` |4647Tasks 1a (Cost) and 1b (Competitive) are **executed in parallel**. Both can start simultaneously as they have no initial dependencies.4849**Inter-team Communication Flow:**50- cost-analyst completes → delivers price floor to competitive-analyst, delivers cost structure to value-assessor51- competitive-analyst completes → delivers competitive price range to value-assessor52- value-assessor completes → delivers WTP and pricing model recommendations to pricing-simulator53- pricing-simulator completes → delivers all documents to pricing-reviewer54- pricing-reviewer cross-validates all deliverables. If 🔴 Must Fix items are found, sends revision requests to the relevant agent → rework → re-validate (up to 2 times)5556### Phase 3: Integration and Final Deliverables57581. Verify all files in `_workspace/`592. Confirm that all 🔴 Must Fix items from the review report have been addressed603. Report the final summary to the user6162## Execution Modes by Request Scale6364| User Request Pattern | Execution Mode | Agents Deployed |65|---------------------|----------------|-----------------|66| "Build a pricing strategy", "Full pricing analysis" | **Full Pipeline** | All 5 |67| "Just do a cost analysis" | **Cost Mode** | cost-analyst + reviewer |68| "Research competitive pricing" | **Competitive Mode** | competitive-analyst + reviewer |69| "Run a pricing simulation" (with data) | **Simulation Mode** | pricing-simulator + reviewer |70| "Review this pricing strategy" | **Review Mode** | reviewer only |7172## Data Transfer Protocol7374| Strategy | Method | Purpose |75|----------|--------|---------|76| File-based | `_workspace/` directory | Storing and sharing main deliverables |77| Message-based | SendMessage | Real-time key information transfer, revision requests |7879## Error Handling8081| Error Type | Strategy |82|-----------|----------|83| Insufficient cost data | Estimate based on industry benchmarks, tag as "estimates" |84| Competitor pricing undisclosed | Estimate using industry average range, tag as "undisclosed pricing" |85| Web search failure | Work from general knowledge, note "data limited" |86| Agent failure | Retry once → if still fails, proceed without that deliverable |87| 🔴 found in review | Send revision request to the relevant agent → rework → re-validate (up to 2 times) |88| Numerical contradiction found | Request numerical reconciliation from all related agents |8990## Test Scenarios9192### Normal Flow93**Prompt**: "I need to set the price for a B2B SaaS project management tool. Server costs are $15K/month, dev team labor is $230K/month. Competitors are Asana and Monday.com. Target ARR of $7.5M within 1 year."94**Expected Results**:95- Cost: SaaS cost structure analysis, per-user unit cost, BEP96- Competitive: Asana/Monday pricing structure research, feature-price comparison97- Value: PM tool value drivers (time savings, collaboration efficiency), segment WTP98- Simulation: 3 scenario P&L, path to $7.5M ARR99- Review: All figures cross-validated100101### Existing File Utilization Flow102**Prompt**: "I've already done the cost analysis. Just do competitive analysis and pricing decision" + cost file attached103**Expected Results**:104- Copy cost file to `_workspace/01_cost_analysis.md`105- Skip cost-analyst and deploy competitive-analyst + value-assessor + simulator + reviewer106107### Error Flow108**Prompt**: "Set the price for our app"109**Expected Results**:110- Insufficient product info → ask follow-up questions about product type/target/features111- If only minimal info provided, present an industry-average-based price range112- Include note: "More precise analysis possible with additional data"113114## Agent Extension Skills115116Extension skills that enhance agent domain expertise:117118| Skill | File | Target Agents | Role |119|-------|------|---------------|------|120| psm-analyzer | `.claude/skills/psm-analyzer/skill.md` | value-assessor, pricing-simulator | Van Westendorp PSM 4 questions, intersection derivation, Gabor-Granger supplement, segment analysis |121| price-elasticity-calculator | `.claude/skills/price-elasticity-calculator/skill.md` | pricing-simulator, competitive-analyst | PED/XED formulas, optimal price derivation, scenario simulation, price increase strategy |
revfactory