Product Copy Formulas — Product Copywriting Formulas
Enhances the copywriting capabilities of the detail-page-writer and marketing-manager agents.
Copy Formulas
PAS (Problem-Agitate-Solution)
P: [Empathize with the customer's problem/pain]
A: [Amplify the severity of the problem]
S: [Present the product as the solution]
Example:
P: "Tired of looking in the mirror every morning and sighing at your dull skin?"
A: "In your busy life, you never have the time or energy for a proper routine."
S: "Our 30-second all-in-one serum transforms your mornings."
FAB (Feature-Advantage-Benefit)
F: [Product feature/spec]
A: [Advantage over competitors]
B: [Benefit the customer receives]
Example:
F: "5000mAh high-capacity battery"
A: "Lasts 40% longer than competing products"
B: "Use all day without worrying about charging"
AIDA (Attention-Interest-Desire-Action)
A: [One line that grabs attention]
I: [Specific benefits to spark interest]
D: [Social proof/visualization to build desire]
A: [Clear CTA]
Example:
A: "The sleep revolution chosen by 100,000 people"
I: "NASA-technology memory foam analyzes your sleep patterns"
D: "89% of users experienced improved sleep quality from the first night"
A: "Get started now -> 30-day free trial"
BAB (Before-After-Bridge)
Before: [Current state/problem]
After: [Ideal future]
Bridge: [Product as the bridge]
Example:
Before: "Spending 30 minutes every day organizing the kitchen?"
After: "Imagine a day where you focus only on cooking in a spotless kitchen."
Bridge: "The auto-sort organizer makes that transformation happen."
Product Name Formulas
Naming Structure
[Brand] + [Core Keyword] + [Differentiator] + [Category]
Example:
"MuRo SilkTouch Moisture Cream 50ml"
"EcoFarm Organic Camu Camu Vitamin C 1000mg"
Search Optimization (SEO)
Required keywords to include:
1. Product category (cream, serum, ampoule)
2. Key ingredients/materials (hyaluronic acid, retinol)
3. Size/volume (50ml, XL)
4. Target/use case (dry skin, women's, summer)
Character count: 25-40 characters (varies by platform)
Channel-Specific Copy Guide
Detail Page (Product Description)
| Placement |
Character Count |
Focus |
| Main Copy |
15-20 chars |
Single core USP |
| Sub Copy |
30-50 chars |
Benefit specification |
| Benefit Bullets |
10-15 chars each |
Icon + short phrase |
| Review Prompt |
20-30 chars |
Call to action |
Ad Copy (Social Media)
| Platform |
Headline |
Body |
CTA |
| Naver Shopping |
25 chars |
45 chars |
15 chars |
| Instagram |
One line |
150 chars |
Hashtags |
| Kakao |
20 chars |
30 chars |
Button |
Copy Tone Matrix
| Brand Position |
Tone |
Example |
| Premium |
Refined, restrained |
"The care your skin truly remembers" |
| Value |
Practical, direct |
"This performance at this price — unbelievable" |
| Trendy |
Witty, relatable |
"That product everyone on social media is raving about — finally here!" |
| Expert |
Trustworthy, evidence-based |
"Recommended by 92% of dermatologists" |
| Friendly |
Conversational, warm |
"Try it once and you'll see — trust us" |
Prohibited Expressions (Fair Trade Compliance)
| Prohibited |
Alternative |
| "Best", "First", "Only" |
"Leading", "Pioneer" |
| "100% effective" |
"N% of users experienced" |
| "Instant results" |
"With consistent use" |
| "Treat", "Cure" |
"Improve", "Care for" |
| Unsubstantiated comparisons |
Based on certified data |
Quality Checklist
| Item |
Criteria |
| Copy Formula |
At least 1 of PAS/FAB/AIDA applied |
| Benefit Focus |
Benefits emphasized over features |
| Social Proof |
Includes numerical evidence |
| CTA |
Clear call to action |
| Legal Compliance |
No prohibited expressions |
| Tone Consistency |
Matches brand positioning |
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