Stakeholder Mapping — crisis stakeholder mapping
situation-analyst / message-strategist agent stakeholder analysis competency .
crisis etc.grade classification total
| etc.grade |
standard |
response time |
decision-makingspecialist |
| Level 1 (un-) |
withindepartment impact, media Low |
24time |
departmentfrom |
| Level 2 (report) |
client impact, degree media |
12time |
department/KRW |
| Level 3 (each) |
versusscale impact, before media |
4time |
C-Level |
| Level 4 (crisis) |
people/planbefore, basis within |
1time |
CEO + company |
stakeholder impact- matrix
High Low
┌───────────┬───────────┐
│ coremanagement │ maintenance │
│ (degreewithin) │ (basisreporting) │
├───────────┼───────────┤
capability│ informationprovide │ monitoring │
│ (peopleitems) │ │
└───────────┴───────────┘
crisis when stakeholder classification
| stakeholder |
company |
core message |
channel |
frequency |
| moat/ |
planbefore, report, |
company, degreeKRW approx.within |
directly versus |
i.e.when+degreewithin |
| KRW |
, planbefore, information |
companyactual, role, actiondegree |
withindepartment channel |
i.e.when |
| client |
service, |
impactscope, responseaction |
official channel |
4time within |
| media |
companyactual, responsibility, response |
official, timeline |
press release/basisspecialist |
rulequality |
| basis |
levelnumber, action |
reporting, company |
official reporting |
deadline |
| investmentspecialist |
financial impact, |
impact assessment, responseplan |
IR when |
24time within |
| degreecompany |
planbefore, environment |
impact, plan |
degree media, description |
48time within |
crisis communication timeline
Golden Hour ( 1time)
0~15minute: companyactual confirm, crisis etc.grade judgment
15~30minute: crisisresponseteam , initial information collection
30~45minute: core message plan, withindepartment report
45~60minute: external initial naturepeople presentation (minimum "persondegree+researchduring")
24time response roadmap
| time |
|
deliverable |
| 0~1h |
initial response |
withindepartment reportdocument, initial naturepeople |
| 1~4h |
companyactual identify |
situation report v1 |
| 4~8h |
official response |
press release, Q&A |
| 8~12h |
stakeholder |
client degree, KRW message |
| 12~24h |
response action presentation |
improvement plan, afterwithin press coverage |
message strategy
crisis typeby tone
| crisis type |
responsibility also |
tone |
core element |
| moat (specialistannualre- etc.) |
Low |
annual, |
degreeKRW, , capability |
| company (intent None) |
duringbetween |
, responsibility |
companyactual, action, re- degree |
| actual (intent actual) |
High |
company, responsibility |
person, report, improvement |
| intentquality (, ) |
High |
company and |
before person, structure items |
quality checklist
| item |
standard |
| crisis etc.grade |
4stage during peopleKorean classification |
| stakeholder |
7versus analysis |
| message differentiation |
stakeholderby message |
| timeline |
Golden Hour response included |
| tone consistency |
crisis type tone |
|
etc.grade standard specify |
1---2name: stakeholder-mapping3description: crisis stakeholder mapping framework. situation-analyst and message-strategist agent crisis when stakeholderby response strategy establishto do when reference. 'stakeholder analysis', 'crisis etc.grade', 'impact assessment' request when usage. However, rate specialistdocument versus scope outside.4---56# Stakeholder Mapping — crisis stakeholder mapping78situation-analyst / message-strategist agent stakeholder analysis competency .910## crisis etc.grade classification total1112| etc.grade | standard | response time | decision-makingspecialist |13|------|------|----------|----------|14| Level 1 (un-) | withindepartment impact, media Low | 24time | departmentfrom |15| Level 2 (report) | client impact, degree media | 12time | department/KRW |16| Level 3 (each) | versusscale impact, before media | 4time | C-Level |17| Level 4 (crisis) | people/planbefore, basis within | 1time | CEO + company |1819## stakeholder impact- matrix2021```22 23 High Low24 ┌───────────┬───────────┐25│ coremanagement │ maintenance │26│ (degreewithin) │ (basisreporting) │27├───────────┼───────────┤28capability│ informationprovide │ monitoring │29│ (peopleitems) │ │30 └───────────┴───────────┘31```3233### crisis when stakeholder classification3435| stakeholder | company | core message | channel | frequency |36|----------|--------|-----------|----------|------|37| moat/ | planbefore, report, | company, degreeKRW approx.within | directly versus | i.e.when+degreewithin |38| KRW | , planbefore, information | companyactual, role, actiondegree | withindepartment channel | i.e.when |39| client | service, | impactscope, responseaction | official channel | 4time within |40| media | companyactual, responsibility, response | official, timeline | press release/basisspecialist | rulequality |41| basis | levelnumber, action | reporting, company | official reporting | deadline |42| investmentspecialist | financial impact, | impact assessment, responseplan | IR when | 24time within |43| degreecompany | planbefore, environment | impact, plan | degree media, description | 48time within |4445## crisis communication timeline4647### Golden Hour ( 1time)4849```500~15minute: companyactual confirm, crisis etc.grade judgment5115~30minute: crisisresponseteam , initial information collection5230~45minute: core message plan, withindepartment report5345~60minute: external initial naturepeople presentation (minimum "persondegree+researchduring")54```5556### 24time response roadmap5758| time | | deliverable |59|------|------|--------|60| 0~1h | initial response | withindepartment reportdocument, initial naturepeople |61| 1~4h | companyactual identify | situation report v1 |62| 4~8h | official response | press release, Q&A |63| 8~12h | stakeholder | client degree, KRW message |64| 12~24h | response action presentation | improvement plan, afterwithin press coverage |6566## message strategy6768### crisis typeby tone6970| crisis type | responsibility also | tone | core element |71|----------|----------|-----|----------|72| moat (specialistannualre- etc.) | Low | annual, | degreeKRW, , capability |73| company (intent None) | duringbetween | , responsibility | companyactual, action, re- degree |74| actual (intent actual) | High | company, responsibility | person, report, improvement |75| intentquality (, ) | High | company and | before person, structure items |7677## quality checklist7879| item | standard |80|------|------|81| crisis etc.grade | 4stage during peopleKorean classification |82| stakeholder | 7versus analysis |83| message differentiation | stakeholderby message |84| timeline | Golden Hour response included |85| tone consistency | crisis type tone |86| | etc.grade standard specify |