How do I install the Win Theme Builder skill?

Run npx skillmds@latest add revfactory/win-theme-builder in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Win Theme Builder safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Win Theme Builder?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Win Theme Builder free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Win Theme Builder?

revfactory (@revfactory) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Win Theme Builder by revfactory — Agent Skill

Name: Win Theme Builder
Author: revfactory

Win Theme Builder

A specialized skill for systematically building Win Themes and designing differentiation strategies in RFP responses. Used by capability-matcher and proposal-reviewer when mapping company strengths to RFP requirements and deriving persuasive Win Themes. Automatically applied in contexts such as 'Win Theme', 'differentiation strategy', 'strength mapping', 'competitive analysis', 'proposal strategy'. However, collecting competitor internal information or bid rigging are outside the scope of this skill.

revfactory 4fa8a54 2 files · 5.2 KB Updated Sep 17, 2026

File contents

Win Theme Builder — Proposal Win Theme Construction Tool

A specialized skill that enhances Win Theme development capabilities for capability-matcher and proposal-reviewer agents.

Target Agents

capability-matcher — Strength mapping, differentiation point development
proposal-reviewer — Win Theme consistency verification, competitive advantage assessment

Win Theme Framework

Win Theme Definition

A Win Theme is the core message that answers "Why should the issuer choose us?"

Win Theme Construction Process

Issuer Analysis: What does the issuer really want? (Beyond the RFP text)
Strength Inventory: What are our unique capabilities?
Competitive Gap: Where are we stronger than competitors?
Theme Synthesis: Craft 2-3 memorable themes that connect issuer needs to our strengths

Win Theme Quality Criteria

Criterion	Good Example	Bad Example
Specific	"30% faster delivery through proven automation framework"	"We deliver fast"
Evidenced	"Successfully deployed for 12 agencies since 2020"	"We have extensive experience"
Issuer-focused	"Reduces your maintenance burden by 40%"	"We have cutting-edge technology"
Differentiated	"Only vendor with certified integration for System X"	"Best-in-class solution"

Competitive Analysis Matrix

SWOT-based Competitive Positioning

Factor	Us	Competitor A	Competitor B
Strengths
Weaknesses
Win Theme
Counter-strategy

Ghost Team Strategy

Anticipate competitor proposals and prepare counter-arguments:

What will Competitor A emphasize? → How do we neutralize it?
Where is Competitor B weak? → How do we exploit it without negative campaigning?

Differentiation Pyramid

           [Win Theme]
          (1 core message)
        /       |       \
   [Proof 1] [Proof 2] [Proof 3]
   (Evidence supporting the theme)
    /    \
[Details] [Details]
(Specific data, case studies, testimonials)

---name: win-theme-builderdescription: A specialized skill for systematically building Win Themes and designing differentiation strategies in RFP responses. Used by capability-matcher and proposal-reviewer when mapping company strengths to RFP requirements and deriving persuasive Win Themes. Automatically applied in contexts such as 'Win Theme', 'differentiation strategy', 'strength mapping', 'competitive analysis', 'proposal strategy'. However, collecting competitor internal information or bid rigging are outside the scope of this skill.---# Win Theme Builder — Proposal Win Theme Construction ToolA specialized skill that enhances Win Theme development capabilities for capability-matcher and proposal-reviewer agents.## Target Agents- **capability-matcher** — Strength mapping, differentiation point development- **proposal-reviewer** — Win Theme consistency verification, competitive advantage assessment## Win Theme Framework### Win Theme DefinitionA Win Theme is the core message that answers "Why should the issuer choose us?"### Win Theme Construction Process1. **Issuer Analysis**: What does the issuer really want? (Beyond the RFP text)2. **Strength Inventory**: What are our unique capabilities?3. **Competitive Gap**: Where are we stronger than competitors?4. **Theme Synthesis**: Craft 2-3 memorable themes that connect issuer needs to our strengths### Win Theme Quality Criteria| Criterion | Good Example | Bad Example ||-----------|-------------|-------------|| Specific | "30% faster delivery through proven automation framework" | "We deliver fast" || Evidenced | "Successfully deployed for 12 agencies since 2020" | "We have extensive experience" || Issuer-focused | "Reduces your maintenance burden by 40%" | "We have cutting-edge technology" || Differentiated | "Only vendor with certified integration for System X" | "Best-in-class solution" |## Competitive Analysis Matrix### SWOT-based Competitive Positioning| Factor | Us | Competitor A | Competitor B ||--------|------|-------------|-------------|| Strengths | | | || Weaknesses | | | || Win Theme | | | || Counter-strategy | | | |### Ghost Team StrategyAnticipate competitor proposals and prepare counter-arguments:- What will Competitor A emphasize? → How do we neutralize it?- Where is Competitor B weak? → How do we exploit it without negative campaigning?## Differentiation Pyramid``` [Win Theme] (1 core message) / | \ [Proof 1] [Proof 2] [Proof 3] (Evidence supporting the theme) / \[Details] [Details](Specific data, case studies, testimonials)```

Frequently asked questions