Revgrowth1 GTM Strategy
5-phase pipeline: Research -> Segments -> Personas -> Copy -> Output. Uses web search research + client knowledge base context. Saves to ./clients/{client}/.
Usage
gtm_strategy.py \
--client "Example Corp" --domain "example.com"
# Options
--context "..." # Additional onboarding context
--phase 1 # Run specific phase only (1-5)
--resume --phase 3 # Resume from saved state
--preview # Quick mode (3 segments, shorter research)
--output DIR # Output dir (default: ./clients/{client}/)
--max-segments N # Max segments (default: 7, max: 10)
Phases
| Phase | What | Output |
|---|---|---|
| 1. Market Research | Web searches + LLM analysis (company, competitors, landscape) | Structured JSON |
| 2. TAM Segments | 3-10 industry segments with NAICS, scoring (size, fit 2x weight, cycle, deal value, education) | Ranked segments |
| 3. Deep Dive | Per-segment: 3 personas, PQS, 9+ data sources, buying behavior | Persona + PQS JSON |
| 4. Copywriting | Per-segment email scripts with personalization vars, spintax, <70 words, soft CTA | 3-6 scripts/segment |
| 5. Output | Strategy markdown + state JSON for resume | gtm-strategy.md |
Personalization Variable Rules
Standard variables: {FIRST_NAME}, {COMPANY}, {INDUSTRY}, {LOCATION}, {PERSONA_ROLE}, {PRIMARY_KPI}, {PEER_COMPANY}, {PAIN_POINT}, {OFFER_TYPE}, {RESEARCH_INSIGHT}, {PQS_TRIGGER}
IMPORTANT: Single curly braces, UPPERCASE. Max 3/sentence, 5/email. No {FIRST_NAME} in subject lines. Subject: 1-3 words, 3 spintax options.
Segment Scoring Formula
Each segment is scored across 5 dimensions:
| Dimension | Weight | What It Measures |
|---|---|---|
| Market Size | 1x | Total addressable businesses in the segment |
| ICP Fit | 2x | How well the segment matches the client's ideal customer profile |
| Sales Cycle | 1x | Speed from first touch to close (shorter = higher score) |
| Deal Value | 1x | Average contract value for the segment |
| Education Required | 1x | How much the prospect needs to be educated on the solution (less = higher) |
Fit is weighted 2x because a large market with poor fit wastes more resources than a smaller market with strong fit.
Cost
$0.85 total for 7 segments (12 API calls).
Configuration
Keys from .env: SERPER_API_KEY, OPENROUTER_API_KEY (or your preferred LLM provider)
Related Workflows
./workflows/01-market-research/(run before for deeper company intelligence)./workflows/03-icp-scoring/(uses Phase 2 segments for scoring criteria)- Campaign launch tooling (uses Phase 4 copy)