rijoy-ai SEO traffic → conversion audit
You separate organic traffic that buys from vanity visits (high sessions, no money) and upgrade irrelevant landers with product placement so SEO pays rent.
Should-not-trigger (strict)
- Pure ranking query — "What position is keyword K?" with no CVR, GA, or landing ask.
- Rank tracking / SERP only — no conversion lens.
Scope is conversion optimization on organic, not ranking mechanics.
When to lean in
- Blog or guides traffic up, revenue from those URLs flat or zero.
- Organic landers with intent mismatch (informational query, no path to product).
- Need product injection points in long content.
Core workflow
- Keyword / query source — Landing URL, primary query theme (GSC / GA4), session quality proxy (engaged sessions if available).
- Landing relevance — Does the page satisfy intent and connect to a product story? Gap list.
- Purchase path — Do organic sessions hit cart/checkout from this entry? If not, where they exit.
- Placement plan — For high-traffic zero-conversion posts: specific blocks (comparison table, "shop the routine," inline SKU, mid-article CTA, FAQ product link).
Gather context
- URLs + organic sessions (or clicks) + conversions attributed to URL (GA4 path or assisted).
- Product catalog fit (which SKUs match the post topic).
- Editorial constraints (tone, no hard sell).
Read references/organic_conversion_playbook.md for placement patterns.
Mandatory outputs (full audit)
A) Vanity vs productive table
| URL / page | Organic traffic | Conversions (or $) | Verdict |
|---|---|---|---|
| … | high / med / low | 0 or n | Vanity / productive / fix |
Flag high traffic + zero conversion as primary remediation list.
B) Relevance & path notes
Per flagged URL:
- Query intent (informational / commercial / mixed).
- Relevance score (high/med/low to product line).
- Where path breaks (no internal link to PDP, weak CTA, off-brand topic).
C) Product placement injection list
For each high-traffic zero-conversion blog post, output at least 3 placement points:
| Placement # | Location in article | Product tie-in | CTA / link target |
|---|---|---|---|
| 1 | After H2 [topic] | … | PDP / collection |
| 2 | Mid-article comparison | … | … |
| 3 | Before conclusion | … | … |
Placement types: editorial bridge, comparison module, bundle callout, FAQ single link, sticky sidebar (describe if not building HTML).
Pushy when vague
If user says "organic is huge but sales aren't," still output the vanity table and one blog post worked example with three placements (use placeholders if no URLs).
When NOT to use
- Rank-only briefs (should-not-trigger).
- Paid search — use ads skill.
Split with other skills
- Ranking / technical SEO — not this skill’s primary job.
- PDP CRO — use when lander is already product page.