Toastmasters Brand Compliance
Distilled reference: brand-cheatsheet.md in this repo.
Full manual (v2.0, 07/2026): https://content.toastmasters.org/image/upload/02330-001-0001-brand-manual.pdf
Questions → brand@toastmasters.org; trademarks → trademarks@toastmasters.org.
Quick rules
- Colors: Loyal Blue
#004165, True Maroon #772432, Cool Gray #A9B2B1;
Happy Yellow #F2DF74 accent only. Gradients: Blue→#006094, Maroon #3B0104→#781327,
Gray→#F5F5F5. Black/white allowed. Clubs may use either primary.
- Fonts: Gotham (headlines; free alternate Montserrat, which is why Montserrat is
non-negotiable in TM work even if a design linter flags it "overused"), Myriad Pro
(body; free alternates Source Sans 3, Arial/Segoe). No word art or drop shadows on type.
- Logo: official files only; White variant on dark backgrounds; clear space ≥ wordmark
height; never recolor/distort/overlap; on photos top-left or bottom-right, never on
faces. No custom club logos, themes, or taglines (District conference theme is the sole
exception). Club name goes below the logo.
- Phrases: max ONE approved phrase per piece (Find Your Voice · Relax, present
confidently. · Relax, speak confidently. · Communicate Confidently® · 100 Years of
Confident Voices · Find your confidence · Become a better leader · Invest in a
Brighter Future).
templates/build.sh checks PHRASE against exactly this list.
- Photography: people engaged/empowered in Toastmasters settings; no unrelated stock
themes; cartoons/clip art only as secondary elements.
- Voice: confident, friendly-professional, positive, upbeat, succinct,
internationally friendly.
Per-medium requirements
- Video (p.35): TI disclaimer in one of the first frames (exact text in the
cheatsheet); club name below logo; end credits with creator, club, District, ©, year;
written permission from everyone shown; submit to brand@toastmasters.org.
- Websites: add the members-only disclaimer footer; link, don't re-host, TI materials.
- Physical items (trophies, ribbons, banners, clothing): NOT authorized locally;
need a Trademark Use Request (toastmasters.org/TrademarkUseRequest, ≥2 weeks lead).
Stationery/newsletters/electronic media focused on the mission are fine without one.
Distributing brand assets
Do not commit or redistribute the TI logo, brand-manual PDFs, or other official assets.
They are Toastmasters International's property, they live behind the members' area on
purpose, and an MIT or similar licence cannot grant rights over them, and it would also
purport to allow the modification the manual forbids. Link to the source and have each
user download their own copy.
Review workflow
When reviewing an artifact: check colors (exact hex), fonts, logo usage/clear space,
phrase count, required disclaimers, and whether the item type needs a TUR, then report
pass/fix per item, citing the manual page.
1---2name: tm-brand3description: Toastmasters International brand compliance for any club material - videos, flyers, agendas, slides, websites, apparel. Use when creating or reviewing Toastmasters club materials, or when asked about TM colors, fonts, logo rules, taglines, or trademark approval.4---56# Toastmasters Brand Compliance78Distilled reference: `brand-cheatsheet.md` in this repo.9Full manual (v2.0, 07/2026): <https://content.toastmasters.org/image/upload/02330-001-0001-brand-manual.pdf>10Questions → <brand@toastmasters.org>; trademarks → <trademarks@toastmasters.org>.1112## Quick rules1314- **Colors**: Loyal Blue `#004165`, True Maroon `#772432`, Cool Gray `#A9B2B1`;15 Happy Yellow `#F2DF74` accent only. Gradients: Blue→`#006094`, Maroon `#3B0104`→`#781327`,16 Gray→`#F5F5F5`. Black/white allowed. Clubs may use either primary.17- **Fonts**: Gotham (headlines; free alternate **Montserrat**, which is why Montserrat is18 non-negotiable in TM work even if a design linter flags it "overused"), Myriad Pro19 (body; free alternates Source Sans 3, Arial/Segoe). No word art or drop shadows on type.20- **Logo**: official files only; White variant on dark backgrounds; clear space ≥ wordmark21 height; never recolor/distort/overlap; on photos top-left or bottom-right, never on22 faces. No custom club logos, themes, or taglines (District conference theme is the sole23 exception). Club name goes below the logo.24- **Phrases**: max ONE approved phrase per piece (Find Your Voice · Relax, present25 confidently. · Relax, speak confidently. · Communicate Confidently® · 100 Years of26 Confident Voices · Find your confidence · Become a better leader · Invest in a27 Brighter Future). `templates/build.sh` checks `PHRASE` against exactly this list.28- **Photography**: people engaged/empowered in Toastmasters settings; no unrelated stock29 themes; cartoons/clip art only as secondary elements.30- **Voice**: confident, friendly-professional, positive, upbeat, succinct,31 internationally friendly.3233## Per-medium requirements3435- **Video** (p.35): TI disclaimer in one of the first frames (exact text in the36 cheatsheet); club name below logo; end credits with creator, club, District, ©, year;37 written permission from everyone shown; submit to <brand@toastmasters.org>.38- **Websites**: add the members-only disclaimer footer; link, don't re-host, TI materials.39- **Physical items** (trophies, ribbons, banners, clothing): NOT authorized locally;40 need a Trademark Use Request (toastmasters.org/TrademarkUseRequest, ≥2 weeks lead).41 Stationery/newsletters/electronic media focused on the mission are fine without one.4243## Distributing brand assets4445Do not commit or redistribute the TI logo, brand-manual PDFs, or other official assets.46They are Toastmasters International's property, they live behind the members' area on47purpose, and an MIT or similar licence cannot grant rights over them, and it would also48purport to allow the modification the manual forbids. Link to the source and have each49user download their own copy.5051## Review workflow5253When reviewing an artifact: check colors (exact hex), fonts, logo usage/clear space,54phrase count, required disclaimers, and whether the item type needs a TUR, then report55pass/fix per item, citing the manual page.
rlorenzo