Facebook Post

facebook-post: Facebook post image

Goal: produce the PNG asset of a Facebook post image (a feed publication, a poster, a simple ad visual), at the chosen Meta ratio, aligned with the guidelines.

This is a specialization of new-template with the Facebook constraints hard-coded. Same conventions: the Template contract (from brand-artisan), assets through brand(), fonts discovered in fonts/, export default ... satisfies Template.

Status of the dimensions. Meta publishes no dimension spec for organic posts: the figures below come from the Ads Manager specs (Ads Guide + placement pages). Since the feed's rendering engine is the same, that is the best available reference. The ratios are official Meta; for landscape, the pixel figures are a convention (Meta documents no resolution for that ratio).

0. Prerequisites (blocking)

The chain project -> template folder -> guidelines must exist:

• Resolve <project> (from the arguments, otherwise ask).
• Check templates/<project>/ and brands/<project>/brand.md.
• Missing guidelines or project -> STOP: ask for /new-project <project> first. No visual without guidelines (CLAUDE.md rule).

1. Frame it

• Which orientation? Ask. Default: portrait (4:5, the best performer in the feed). Otherwise square (1:1) or landscape (1.91:1).
• Default slug facebook-post (or facebook-post-<orientation> if there are several variants). Check that the target .tsx does not exist.
• Read brands/<project>/brand.md: palette (hex), type, logo variants depending on the background, and the don'ts.
• Read brands/<project>/project.md if it exists: set the tone and the claims (don't invent figures or promises). If absent -> ask for the tone and the message rather than guessing.
• Ask for the message: short headline + standfirst (1 sentence). No paragraph.
• If the project already holds a .tsx, read it as a style reference.

2. Facebook constraints (to respect in the template)

Dimensions per orientation

• Don't use 16:9 in landscape: it is not supported in the Facebook Feed. The supported landscape is 1.91:1.
• Official minimum width: 600 px. Don't go below it.
• scale: 2 is possible for a crisper render; unnecessary at the sizes above.

Layout

• Opaque background, never transparency.
• Safe area of roughly 80 px of margin: keep the logo and the text towards the center, since the feed may crop slightly and round the corners depending on context.
• Legible when small: the feed often displays narrow on mobile. Large headline, short standfirst, strong contrast.
• Meta's old 20 % text rule is gone: there is no text limit, but keep the poster airy and legible.

Format and weight

• PNG (or JPG): the engine outputs PNG, crisp for text and logos.
• Meta's maximum weight: 30 MB. Flat rendering is nowhere near that limit, so there is nothing particular to optimize.

3. Write the template

templates/<project>/<slug>.tsx, with colors as constants taken from the guidelines (invent nothing). Pick SIZE according to the orientation. Skeleton:

import type { ReactNode } from "react";
import { brand, type Template } from "brand-artisan";
// import { readFile } from "node:fs/promises"; // if you load the mark (SVG/PNG)

// Pick according to the orientation:
const SIZE = { width: 1440, height: 1800 }; // Portrait 4:5 (default)
// const SIZE = { width: 1080, height: 1080 }; // Square 1:1
// const SIZE = { width: 1080, height: 566 };  // Landscape 1.91:1

// <Project> guideline palette (from brands/<project>/brand.md).
const INK = "#......";

function render(): ReactNode {
	return (
		<div
			style={{
				width: "100%",
				height: "100%",
				display: "flex",
				flexDirection: "column",
				justifyContent: "center",
				padding: 80, // safe area
				backgroundColor: INK, // opaque background
			}}
		>
			{/* logo + large headline + short standfirst, strong contrast */}
		</div>
	);
}

export default { size: SIZE, title: "<Project> Facebook post", render } satisfies Template;

Shared conventions: assets through brand("<project>/..."), fonts discovered in fonts/; a missing font -> follow the "missing font" appendix in new-template, never silently. Keep the code minimal (principle #2).

4. Verify

• npm run typecheck -> green.
• npm run build -> writes out/<project>/<slug>.png.
• Check the PNG: exact dimensions for the orientation, opaque background, correct ratio (4:5 / 1:1 / 1.91:1).
• Preview: npm run dev then /<project>/<slug>; check legibility shrunk to the width of a mobile feed.

Success criterion: a PNG at Meta's dimensions for the chosen orientation, opaque, legible when small, and using only colors and type from brand.md.