Og Image

og-image: optimized Open Graph image

Goal: produce the PNG asset of a share image (1200×630), through the project's pipeline (Satori -> resvg), aligned with the guidelines. BrandArtisan generates the image only; the og:/twitter: tags live on the site that hosts it.

This is a specialization of new-template with the OG constraints hard-coded. Same conventions: the Template contract (from brand-artisan), assets through brand(), fonts discovered in fonts/, export default ... satisfies Template.

0. Prerequisites (blocking)

The chain project -> template folder -> guidelines must exist before you start. Do not begin until it does:

• Resolve <project> (from the arguments, otherwise ask).
• Check templates/<project>/ and brands/<project>/brand.md.
• If the guidelines or the project are missing -> STOP: ask the user to run /new-project <project> first. No visual without guidelines (CLAUDE.md rule).

1. Frame it

• <name> is a kebab-case slug, default og (or og-<page> if there are several previews). Check that templates/<project>/<name>.tsx does not exist.
• Read brands/<project>/brand.md: palette (hex), type, which logo variant to use depending on the background, and the don'ts.
• Read brands/<project>/project.md if it exists: set the tone and the claims (don't invent figures or promises). If absent -> ask for the tone and the message rather than guessing.
• Ask for the message: short headline + tagline (1 sentence). No paragraph.

2. OG constraints (to respect in the template)

• Exact size 1200×630 (1.91:1 ratio). The standard recognized by Facebook, LinkedIn, Slack, Discord and X. Do not deviate; absolute minimum 600×315.
• Opaque background, never transparency: the platforms compose the image over varied backgrounds.
• Safe area of roughly 80 px of margin: keep the logo and the text towards the center. The corners can be cropped or rounded (Discord, X), so nothing important goes in them.
• Legible when small: the preview often displays about 400 px wide on mobile. Large headline (~60–90 px), short tagline, strong contrast. Mental test: still legible once shrunk to 400 px wide.
• Light weight: aim for < 300 KB. Beyond that, some consumers (WhatsApp in particular) do not generate the preview. The engine's flat rendering is naturally light: favor the mark as an SVG data-URI (as og.tsx does), avoid embedding large raster PNGs, and don't inflate with scale: leaving scale out (= 1) is enough at 1200×630 for OG.
• PNG: that is the engine's output, ideal for crisp text.

3. Write the template

templates/<project>/<name>.tsx, with colors as constants taken from the guidelines (invent nothing). Skeleton:

import type { ReactNode } from "react";
import { brand, type Template } from "brand-artisan";
// import { readFile } from "node:fs/promises"; // if you load the mark (SVG/PNG)

const SIZE = { width: 1200, height: 630 }; // OG standard, no scale

// <Project> guideline palette (from brands/<project>/brand.md).
const INK = "#......";

// const markSvg = await readFile(brand("<project>/favicon/icon.svg"));

function render(): ReactNode {
  return (
    <div
      style={{
        width: "100%",
        height: "100%",
        display: "flex",
        flexDirection: "column",
        justifyContent: "center",
        padding: 80, // safe area
        backgroundColor: INK, // opaque background
      }}
    >
      {/* logo + large headline + short tagline, strong contrast */}
    </div>
  );
}

export default { size: SIZE, title: "<Human title>", render } satisfies Template;

Keep the code minimal (principle #2): factor out a background effect locally only if it repeats.

4. Verify

• npm run typecheck -> green.
• npm run build -> writes out/<project>/<slug>.png.
• Check the PNG: dimensions 1200×630, opaque background, weight < 300 KB (beyond that, warn and lighten: drop a heavy raster, lower a scale).
• Preview: npm run dev then /<project>/<name>; check legibility by mentally shrinking to about 400 px.

Success criterion: a 1200×630 PNG, opaque, under 300 KB, legible when small, and using only the colors and type from brand.md except where the user says otherwise.