How do I install the SEO Vs Ads skill?

Run npx skillmds@latest add ryze-ai-adgent/seo-vs-ads in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is SEO Vs Ads safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: makes network calls. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with SEO Vs Ads?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is SEO Vs Ads free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published SEO Vs Ads?

Ryze-AI-Adgent (@ryze-ai-adgent) published this skill. Their other Agent Skills are listed on their SkillMD profile.

SEO Vs Ads by ryze-ai-adgent — Agent Skill

Name: SEO Vs Ads
Rating: 4.5 (4 reviews)
Author: Ryze-AI-Adgent

SEO Vs Ads

Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".

File contents

SEO vs Ads

Requires

The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.

Workflow

Paid search terms. google_ads__runRawGaql on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via native__get_provider_docs, provider google_ads, if needed.)
Organic positions. google_search_console__runRawSearchAnalytics, dimension ["query"], same window.
Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).

Output

Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.

Fallback

If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.

---name: seo-vs-adsdescription: Find money leaking between search ads and SEO — queries you pay for while already ranking organically, and paid queries with no organic coverage. Use when asked "am I paying for clicks I'd get free", "brand bidding waste", "SEO vs ads overlap", or "cut wasted ad spend with SEO".---# SEO vs Ads## RequiresThe free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcpThe report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.## Workflow1. **Paid search terms.** `google_ads__runRawGaql` on the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape via `native__get_provider_docs`, provider `google_ads`, if needed.)2. **Organic positions.** `google_search_console__runRawSearchAnalytics`, dimension `["query"]`, same window.3. **Join on query** and bucket: - **Double-paying** — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline. - **Defensible** — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly) - **Paid-only winners** — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money - **Organic-only converters** — strong organic queries with no ad coverage → scale candidates if ads team wants volume4. **Estimate savings.** For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).## OutputHeadline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.## FallbackIf only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.

Frequently asked questions