Content Creation

Content Creation — Instagram Viral Content Skill (2026 Research-Backed)

Creates high-engagement Instagram content using 2026 algorithm data: saves, DM shares, engagement velocity, and optimal slide counts.

2026 Instagram Algorithm — What Actually Matters

Top Ranking Signals (in priority order)

1. Sends/DM Shares — strongest signal (3-5x more weight than likes)
2. Saves — educational/reference content saved most
3. Comments — drive with questions, opinions, CTAs
4. Watch time — top for Reels, dwell time for carousels
5. Likes — still relevant, distant 4th

Format Performance (2026 Data)

Optimal Posting Times (CET/Amsterdam timezone)

Peak overall: Wed-Thu, lunch browsing window (12:00-13:00 CET)

Content Format Strategy

Carousel Strategy (Primary Format)

• 8-10 slides = highest engagement
• Hook in slide 1 (stop scroll in 2 sec)
• Double CTA in slide 10 ("Save" + "Comment")
• NL+EN same day, separate posts
• Reference: references/carousel-guide.md

Reels Strategy

• Structure: Hook (0-3s) → Tension (3-10s) → Payload (10-25s) → CTA (25-30s)
• Hook in first frame with text overlay
• Aim for 70%+ completion rate
• Hook-first scripting (71% of viewers decide in 3 sec)
• Reference: references/reels-script.md

Single Image Strategy

• For quotes, stats, quick authority posts
• High-contrast visual with Appie
• Punchy caption (50-125 words)

Caption Formulas

For All Posts (2026 Rules)

• Write for Saves + DM Shares intent
• Include "Send to someone who..." prompts
• Ask questions that drive comments
• Keywords in first 125 characters
• 150-300 words for carousels
• 3-5 hashtags only (not 30)

Formula Selection

Full formulas: references/caption-framework.md

Viral Hook Library

75+ hooks across 8 categories:

1. Curiosity Gap (10 hooks)
2. Transformation (10 hooks)
3. Bold Statement (10 hooks)
4. Numbers & Lists (10 hooks)
5. Relatable POV (10 hooks)
6. "While You Sleep" Time Contrast (7 hooks)
7. Challenge & Bet (8 hooks)
8. Educational (10 hooks)

Reference: references/viral-hooks.md

Script tool: scripts/generate-hooks.py [topic] [count] [nl|en]

Content Calendar Framework

Format Mix (per week)

• Carousels: 3-4 (saves focus, Wed-Thu peak)
• Reels: 2-3 (reach focus, Tue/Thu/Fri)
• Single Image: 1-2 (authority, quick proof)

Pillar Distribution

Weekly Schedule Template

Account Context

• @appie.ai — AI employee brand, 16 followers (fresh)
  • Goal: Authority + PDF conversions
  • Visual: AI-generated Appie renders (teal robes, gold accents, wizard)
  • Focus: Tempt + Persuade content
• @seyed.jpg — Seyed personal brand, ~7K followers
  • Goal: Authority + personal brand
  • Focus: Transformation + Educate content

Full calendar template: references/content-calendar.md

Engagement Velocity Rules (Critical)

1. First hour is everything — respond to every comment within 60 min
2. Edit caption within 30 min if needed
3. Reply to comments before liking them
4. Engage with similar accounts in first 30 min after posting
5. First comment with hashtags = clean caption + same engagement

Hashtag Strategy (2026)

3-5 hashtags only (30+ gets flagged as engagement noise)

NL Hashtags

#aiagent #techwiz #weblyfe #noocode #automatisering #ai #ondernemer #productiviteit #digitaal #toekomst

EN Hashtags

#aiagent #techwiz #weblyfe #noocode #automation #aitools #entrepreneur #productivity #digitaltransformation #aiassistant

3-5-1 Formula

• 3 niche (10K-100K posts): highest engagement
• 5 medium (100K-500K posts): good balance
• 1 broad (1M+ posts): visibility

File Locations

• Captions: /root/clawd/assets/content/captions/
• Assets (renders): /root/clawd/assets/content/appie-*.png
• Strategy docs: /root/clawd/assets/content/CONTENT-PIPELINE-WEEK1.md
• Generated captions: /root/clawd/assets/content/captions/WEEK1-CAPTIONS-BILINGUAL.md