Ibrahim Lead WhatsApp Follow-up
When to Use
Use this skill when Ibrahim asks you to send follow-ups, drafts, or outreach messages to leads in his coaching pipeline. Automatically personalized per funnel stage.
Brand Voice Rules (non-negotiable)
- No em dashes — ever. Use periods or commas instead.
- No metaphors or flowery language. Short, direct sentences.
- Sound human, not AI slop. No corporate filler.
- Must hit emotional pain/drive — not surface level. Reference their specific situation.
- Structure:
[Name], was thinking about what you said about [specific thing]. Here's one thing you can do today: [one actionable step]. Let me know how it helps. - Aspiration over shame — never "I've let myself go." Always "unlocked potential."
- Use brother/sister for gender respect. Never "guys" — use "everyone."
- Transformation photos prominent if sending media.
Funnel Stage Templates
Stage 1: Just Entered Giveaway (Welcome)
Goal: Make them feel seen, explain next step, get them to save contact. Template: "Brother/Sister [Name], saw your entry. I read through your answers. [Reference one specific thing they wrote]. The challenge starts [date]. First thing: [one small win they can get today]. Make sure you save my number so we stay connected."
Stage 2: Triage Call Booked (Confirmation)
Goal: Confirm, build anticipation, reduce no-show rate. Template: "Brother/Sister [Name], got you down for [day/time]. This call is for me to understand where you're at and what you really want. No pitch, no pressure. Just come ready to be honest about where you're stuck."
Stage 3: Post-Triage Call (Value Follow-up)
Goal: Deliver value, build trust, move toward second call. Template: "Brother/Sister [Name], was thinking about what you said about [specific pain point from call]. Here's one thing you can do today that changes everything: [specific actionable step based on their situation]. Let me know how it feels tomorrow."
Stage 4: No-Show / Unresponsive (Reactivation)
Goal: Gentle re-engagement with hook, no guilt. Template: "Brother/Sister [Name], I had a slot open for you and didn't see you there. No worries — life happens. I'm still here when you're ready. The giveaway prize is still on the table. One message and we reschedule."
Stage 5: Second Call (Sales Progression)
Goal: Frame as progression, not sales. Template: "Brother/Sister [Name], you've put in the work. I think you're ready to take this further. Let's book a 15 minute call to talk about what that looks like. No pressure, just options. When works for you?"
Personalization Rules
- Always reference something specific the lead said/did. Never generic.
- Use Cognify recall to check past interactions with this lead.
- Dubai/UAE leads: reference "golden cage" pain point (Talabat, long hours, Botox over longevity).
- Woman = "sister", man = "brother".
- Never send without Ibrahim's explicit approval. ALWAYS draft first, get green light, then send.
Sending via WhatsApp
wacli send text --to "+<number>" --message "<message>"
Verification Checklist
- Personalized with specific reference?
- No em dashes?
- Short, direct sentences?
- Aspiration over shame?
- Uses brother/sister correctly?
- Got Ibrahim's approval before sending?